MUSHROOM BROWN IS THE COOL-TONED SHADE
YOU'VE BEEN WAITING FOR
Ash-toned, neutral, and quietly bold—our most requested brunette is here.
Meet Mushroom Brown—the ash-leaning, neutral brunette that’s taken over red carpets, IG feeds, and winter color forecasts.
Cool without going flat, it brings soft dimension and natural depth with zero brass and zero bleach. Conditioning, curl-safe, and buildable—it’s made to elevate your everyday color.
WHAT TO EXPECT WITH MUSHROOM BROWN
Platinum & Light Blonde → Soft ash payoff with neutral dimension
Light to Medium Brown → Tones down warmth, adds muted richness
Dark Brown → Subtle shift—refined tone, no brass
Textured Hair → Curl-safe, hydration-forward color with no crunch
FIND YOUR SIGNATURE
BRUNETTE
NEW! MUSHROOM BROWN
Cool-toned. Ashy. Subtle depth, zero brass.
NEW! AUBURN BROWN
Warm, red-toned brunette with soft radiance.
ESPRESSO BROWN
Dark, cool, and bold. No warmth, just depth.
CHOCOLATE BROWN
Neutral, soft brown with everyday wearability.
GOLDEN BROWN
Golden warmth and light-reflective tone.
REAL REVIEWS FROM
OUR COLOR CREW
NIA
★★★★★
“I’ve literally been waiting for a semi-permanent option in this exact color.”
ERIN
★★★★★
“This is the cool-girl brunette I’ve been trying to find.”
JULES
★★★★★
“My brown hair looks way more dimensional now.”
FREQUENTLY ASKED (TOTALLY VALID) QUESTIONS
Q: IS MUSHROOM BROWN THE SAME AS CHOCOLATE OR ESPRESSO?
A: No, they're all unique in their own special way! Mushroom Brown is cooler, more muted, and ash-leaning with zero warmth or red tones.
Q: WILL THIS WORK ON DARK BROWN HAIR?
A: Yes—but it’ll show up more subtly. Expect tone refinement, not a major shift.
Q: WHY JUST 8OZ?
A: We’re launching Mushroom Brown exclusively in our full-size Treatment Mask for max conditioning + pigment payoff.
Q: WILL IT STAIN MY BATHROOM?
A: Less than boxed-dye, but it still has pigment. We recommend wearing gloves and our Stain Eraser just in case.
MAKE IT YOURS BEFORE IT’S EVERYWHERE.
Cool. Clean. Damage-free.
No drama—just effortless tone in a nourishing, semi-permanent formula.