SEE IT. LOVE IT. TRY IT.
frequently asked questions
What does Black Velvet actually do? (HERO)
Black Velvet deepens and refreshes dark hair, adding shine and richness rather than changing color.
Does Black Velvet work on black hair?
Yes, to enhance shine and depth.
Does it require bleach?
No.
Will it stain?
Minimal staining possible. Recommend gloves.
Is it damaging?
No.
Will it cover gray?
It blends but does not permanently cover gray.
How vibrant is Black Velvet?
Not vibrant; it is tonal.
Does it fade?
Gradually.
Is it natural-looking?
Yes.
How do I maintain Black Velvet?
Use as needed for refresh.
Shop by Desired Color
WHAT’S INSIDE? ONLY THE GOOD STUFF.
We’re serious about what goes into our products - cruelty-free, vegan and focused on
blending performance with hair health. Because why compromise when you can have it all
INSIDE THE MASK
Where healthy hair and real color meet.












