What is overtone?

oVertone is not a dye - it's a pigmented conditioner! Dyes contain chemicals formulated specifically to dry and open the hair cuticle and deposit color, and oVertone conditioners contain none of those chemicals. While you can add color to your hair with oVertone, our conditioners are not formulated to be a one-time application like a dye. They are designed to gradually replace the dye pigments you lose every time you wash your hair, so your color is perfect every single day, whether you were in a salon four days ago or four months ago.

The oVertone conditioners are pigmented (that's how they deposit color!), but that is where the similarity with dye stops. oVertone contains no harmful chemicals - no peroxide, no ammonia, no heavy alcohols, and nothing that will dry out or damage your hair, even if you leave it on for hours every day. We are all about healing and coloring at the same time, so your hair can stay bright, healthy, and low maintenance.

Nope! oVertone acts like a semi-permanent deposit only color. Doesn't bleach, doesn't lift. Just enhances and re-invigorates.

The color deposited by oVertone conditioners will keep your hair bright as long as you continue using them. While they aren't meant to be used in a single application, the color deposited by one use will last for approximately the same number of washes as a semi-permanent dye would.

Technically, the oVertone colors are all semi-permanent. Our conditioners deposit semi-permanent color on your hair, which will fade if you stop using them, but the color likely will not wash out 100% with shampoo alone. How fast the color fades depends on many factors, including the color you used, how long you used it for, the health of your hair, the color of hair you started with, what shampoo you use, and how often you heat treat it. For example, if you use Extreme Silver on your blonde hair consistently for months and then decide to stop using it, the color will slowly fade with each wash, but will likely not come out completely with shampoo alone. On the other hand, if you put Rose Gold on your highlighted hair once, that small amount of light color may completely wash out over the course of a few shampoos. We have plenty of tips and tricks for fading color here: http://blog.overtone.co/how-to-safely-fade-your-hair/

Good question. Color and color intensity are intrinsically linked. We wanted to provide you with different intensity levels to choose from so you could have complete control over your look. Our Pastel line contains 20% of our color formula and is meant for those who like to maintain a hint of color - just a bit of beautiful subtlety. Our Vibrant line contains 60% of our color formula and is meant for those who have rich, true color - bona fide lavishness. Our Extreme line contains 100% of our color formula and is for those who want their bright, electric, head-turning color without the risk of fading.

oVertone has a massive leg up on your regular conditioner. At the risk of sounding a little biased, our oVertone line of conditioners is specifically created to be the absolute best thing for your fantasy color (and often pre-lightened or pre-bleached) hair. Here's why:

  1. The oVertone conditioners deposit color regularly and evenly throughout your hair to keep your strands looking bright and beautiful all the time. Your color will look just as vibrant six weeks later as it did the day it was dyed.
  2. Using oVertone conditioners means that you won't need to dye your hair nearly as often, which means less damage.
  3. Because you're replenishing color each time you condition with oVertone, you can do it more often, which is extra-moisturizing and healthy for your hair (and prevents you from having to make that blow dry last a full week).
  4. More regular moisturizing means you can safely use heat tools with WAY less damage.
  5. Finally (we saved the best for last), you can wash and rinse your hair with HOT WATER. That's right. Hot water. No more cold rinses for you!

This is our favorite question! The oVertone conditioners were created as a bigger and better answer to color fading, with a massive advantage over a mix of deposit only dye and standard white conditioner.

  1. First and foremost, all hair dyes contain a heavy amount of drying ingredients in them - this is how semi permanent dyes open the cuticle of your hair to deposit as much color as possible. It's a great process for dyeing, but also means that regular use of these dyes once or twice a week can seriously dry out your hair, especially if it's already been bleached and processed in other ways. The oVertone conditioners are free of all drying ingredients, which means you can refresh your color AND keep your strands healthy.
  2. oVertone has the perfect pH for your hair. When you're mixing dye with conditioner, you’re changing the pH balance of the conditioner, which prevents the healthy oils and emollients in the conditioner from working. By mixing a cocktail of dye + conditioner you might maintain your color, but the ingredients are not taking care of your hair. It’s basically like bleaching your hair and then deciding to stop using conditioner altogether.
  3. DIY conditioner often doesn’t apply evenly, since conditioner is designed to close the cuticle and dye is designed to do just the opposite. The oVertone conditioners, unlike DIY mixes, are specifically formulated to give you a foolproof, even application of color every time.
  4. If you've got a bright color on your head, the oVertone Vibrant and Extreme lines provide more color per teaspoon than a half and half mix of dye and conditioner. You would have to mix HUGE amounts of dye into your conditioner to get a color as bright as our Extreme lines.
  5. If you're rocking a pastel shade, you don't have to worry about the patchiness that can come from off balance pH or so-so mixing. Your pale color will be the same tone every single time, no guesswork required.

oVertone is free of wheat products. However, oVertone does contain oat extract. Due to contamination in growing and processing, oats can sometimes cause a reaction for people with Celiac and non-Celiac gluten sensitivities.

Yep! Not an animal product in sight. All of our conditioning agents, emollients, and oils are plant-based. We are certified by PETA, and have never conducted animal testing.

How to use

Use our daily conditioner whenever you would normally condition your hair in the shower, especially after shampooing. These milder formulas will deposit just the right amount of color while moisturizing your hair and keeping it healthy. Some colors might stain your hands a little, so be sure to look for our "wear gloves" warning in the product description.

Our Deep Treatment has an extra jolt of color and extra-hydrating ingredients - it’s like a mask, but for your hair. Sub it in for your Daily Conditioner whenever your hair feels like it needs extra love. Leave it on for 10 minutes, and watch your locks come to life.

If your hair is medium blonde or darker, we seriously recommend going with the Extreme line. Try the Deep Treatment in your chosen color as your normal conditioner until you've reached your desired color. From there, use the Daily Conditioner on a regular basis and sub in the Deep Treatment as needed to add an extra pop of color and keep your strands looking fresh. oVertone is damage-free - meaning it will not lighten your hair at all. The darker your starting color is, the more color you will have to deposit for it to show up.

Unless you've got Viking-style blonde hair already, yes. Even if you're just going for an ombre color on the ends, a Pastel color won't show up on anything darker than platinum blonde. Even medium blonde is too dark to show pastel tones. If you want to add a faint amount of color to your darker hair, consider going with the Vibrant line instead. Remember - the darker your hair is, the less the color will show.

Yes, oVertone is safe for use on all human hair wigs and extensions. As with any extensions, if yours are attached to your head (as opposed to being clip-ins), be careful how you use conditioning products on and around the attachments.

Please don’t. We’ve only tested it for hair on the top of your head. We don’t know what it would do anything south of that - including eyebrows. While we know it may be tempting, resist the urge. If you happen to use it in places that are not the top of your head, reach out to your local poison control. The oVertone conditioners are, for all intents and purposes, still a line of hair coloring products. This means that the pigments we use aren't safe for use around your eyes, face, lips, or anywhere that isn't the hair on your head.

Absolutely! Please do. We love seeing what mixing our shades will do, or if you have multi-colored hair, all you need to do is section! When trying out multiple colors, we recommend staying within similar color families that are next to each other on the color wheel. For instance, pink goes well with red or purple - but mixing pink with green or teal may end in some funky brown or grey results, since they cancel each other out as opposites on the color wheel.

Orders & Shipping

How fast it takes for a package to get to you depends on where you are and which shipping method you choose. For clients within the US, Standard shipping has a 3-15 business day window for delivery, and Expedited has a 2-3 business day window.

No matter which shipping method you choose there is always a 1-2 business day processing window - this means if you choose Expedited shipping, you should still plan for about two extra business days before your package goes out the door. Because of the crazy amount of action our warehouse gets, we need that time to make sure every order is perfect!

Absolutely - we ship worldwide! Just so you know, Standard international shipping currently does NOT come with tracking, and can take up to 20 days after our standard 1-2 day processing time. Expedited international shipping (where available) has a 5-7 business day window for delivery.

Shipping to an APO address with standard shipping can take up to 45 days (or if you're in Africa, up to 60), since they rely on the United States Postal Service.

We are not able to make any changes to an order once it is placed. However, if the shipping process has not yet begun, our Color Consultants can cancel an order and issue you store credit to place the order again with the products you need. Just drop them an email at hi@overtone.co to let them know you need to cancel your order and receive store credit.

We only accept returns/exchanges that have been purchased through www.overtone.co. If you opened or used your product, we can't take it back! To be eligible for a refund, you must contact us at hi@overtone.co within 25 days of receipt. We are unable to issue refund/replacement claims for orders more than 60 days after they are placed. After we issue a refund it can take between 3-5 business days to see a credit issued on your original form of payment statement.

We got your back! Email our Color Consultants at: hi@overtone.co with a pic of the damage –they’ll set you up with a replacement! We are only responsible for purchases made through our website: www.overtone.co.

We do offer wholesale! Licensed stylists and salon owners in the United States can apply for access to oVertonePRO, our professionals-only space. Once accepted, you'll have access to order forms, educational materials and more. Reach out to our PRO Consultants at pro@overtone.co to start your application to become an oVertonePRO!.

Have a question not answered here?

Email our Color Consultants at hi@overtone.co.