Why We Made oVertone

"The product we wanted didn't exist, so we made it."

Maegan Scarlett and Liora Dudar were in their 20s when they decided they'd had enough of the fading and constant damage that came with having vibrant hair color. Together, they created a product they had always wanted: a hair-healthy, semi-permanent alternative to dye that could both achieve and maintain head-turning hair colors — sans damage and cold showers.

oVertone Guide

Learn how to use our products and get the most gorgeous results possible with help from our easy color care guide.

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Our pigmented conditioners are the best way to color your hair and maintain your shade (without throwing any).

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We want everyone who visits the oVertone website to feel welcome and find the experience rewarding, going above and beyond the recommendations stated in Section 508Link opens in a new tab of the Rehabilitation Act 1998.

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