co founders laughing

Our Story

HomeOur Story

"The product we wanted didn't exist, so we made it."

co-founder maegan signature&co-founder liora signature

Co-founders of oVertone Haircare

Maegan Scarlett and Liora Dudar were in their 20s when they decided they'd had enough of the fading and constant damage that came with having vibrant hair color. Together, they created a product they had always wanted: a hair-healthy, semi-permanent alternative to dye that could both achieve and maintain head-turning hair colors — sans damage and cold showers. As it happened, Maegan and Liora weren't alone in their desire for a better hair color option. After launching the brand in 2014, demand skyrocketed and oVertone quickly became known as an industry disruptor in the hair color world. Now, thanks to two hair color enthusiasts, consumers have a means to skip the box dye and pricey salon touch-ups and instead condition their way to a vibrant, healthy hue!

Connect

You're in. Keep an eye on your inbox for a confirmation email!
facebook icontwitter iconpinterest iconinstagram iconlinkedin iconyoutube icon

Most orders are processing within one week! However, due to social distancing and safety measures, some orders may take up to 15 business days to process.


Add just $60 more for FREE shipping (US only).

Recently Added Items

Your cart is empty. Fill it with color!

Subtotal:$0 USD
Check Out