Last updated April 28th, 2021
1) What Information About Customers Does oVertone Gather?
The information we learn from customers helps us personalize and continually improve your oVertone experience. Here are the types of information we gather.
Information You Give Us: We receive and store any information you enter on our Website or give us in any other way, which might include your name, email address, shipping address, billing address, phone number, product preferences, demographic information (e.g., gender, age range), and social media information (e.g., username, profile picture). In some cases, we may also collect information you provide about others, such as when you decide to purchase and ship products to someone. We will use such information to fulfill your requests and will not send marketing communications to your contacts unless they separately opt in to receive communications from us. You can choose not to provide certain information, but then you might not be able to take advantage of many of our features.
Surveys & Contests: From time to time our Website requests information via surveys or contests. Participation in these surveys or contests is completely voluntary and you may choose whether or not to participate and therefore disclose this information. Information requested may include contact information (e.g., email address, shipping address) and demographic information (e.g., gender, age range).
Information from Other Sources: We might receive information about you from other sources and add it to information we collect about you.
Cookies are unique identifiers that we transfer to your device to enable our systems to recognize your device and to provide personalized advertisements on other websites and storage of items in your Shopping Cart between visits.
3) How Does oVertone Respond to Do Not Track Signals?
Many web browsers support Do Not Track technology, which allows you to automatically transmit a Do Not Track signal or preference to websites you visit indicating that you do not wish to be tracked. We do not currently respond to Do Not Track browser settings or signals on our Website. For more information about “Do Not Track,” please visit https://www.allaboutdnt.com.
4) How Does oVertone Use the Information It Receives?
We may use information about you for various purposes, including, but not limited to, the following:
- Presenting our Website and its contents to you;
- Providing you with information, products, or services that you request from us;
- Processing transactions and sending you related information, including confirmations and receipts;
- Managing your account(s) and sending you updates, security alerts, and support and administrative messages;
- Communicating with you via social media platforms;
- Personalizing your online experience and providing advertisements, content, or features that match your profile and interests;
- Monitoring and analyzing trends, usage, and activities;
- Administering sweepstakes, contests, promotions, and surveys;
- Legal compliance (e.g., assisting law enforcement and responding to legal/regulatory inquiries);
- In any other way we may describe when you provide the information; and
- For any other purpose with your consent.
We may also use your information to communicate with you about products, services, offers, promotions, rewards, and events that may be of interest to you. If you prefer to opt out of such communications, you can do so at any time by following the instructions provided in those communications or through the methods described under How Do I Contact oVertone?.
5) How Does oVertone Share the Information It Receives?
We share customer information as described below.
Aggregated or De-Identified Information: We may disclose aggregated information about our customers, and information that does not identify any individual, without restriction.
Third-Party Service Providers: We also may employ other companies and individuals to perform functions on our behalf. Examples might include fulfilling orders, delivering packages, sending postal mail and email, administering sweepstakes, analyzing data, web hosting, processing credit card payments, and providing customer service. We provide such third parties with access to personal information needed to perform their functions, but we do not authorize them to use it for other purposes.
With Your Consent: We may also share information about you in other ways and for other purposes, with your consent.
6) How Secure Is Information About Me?
We use industry standard practices to protect your personal information, including use of Secure Sockets Layer (SSL) software, which encrypts information you input on our Website.
Unfortunately, no website, database, or system is completely secure, and we cannot guarantee the security of your personal information. It is important for you to protect against unauthorized access to your account and to your computer. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. Be sure to sign out of your account when you are finished using a shared computer. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on our Website.
7) What Should I Know About Third-Party Advertisers and Links to Other Websites?
Our Website might include third-party advertising and links to other websites. When you click on links on our Website, they may direct you away from our Website. We are not responsible for the privacy practices of other websites and encourage you to read their privacy policies.
Advertisements: We may display targeted advertisements to you through social media platforms. See the policies of each social media platform for additional information about these types of ads.
What Options Do I Have Related to Information About Me?
We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:
Online Account Information
You may update, correct, or deactivate your online account at any time by logging into your account and navigating to the “My Account” page. If you choose to deactivate your online account, please note that we may retain certain information about you for legitimate business purposes or as required by law.
If you do not wish to receive promotional communications from us, you can opt out of such communications at any time by following the instructions provided in those communications or contacting us through the methods described under How Do I Contact oVertone?. Unless otherwise provided by law (such as the General Data Protection Regulation that applies to European users of the Website), this opt out does not apply to information provided to us as a result of a product purchase, product service experience, or other transactions.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise any of these rights, please contact us through the methods described under How Do I Contact oVertone?.
Additionally, if you are a European resident, please note that we are processing your personal information to fulfill contracts we might have with you (for example, if you use the Website or place an order through the Website) or otherwise to pursue our legitimate business interests related to those contracts or to your use of the Website. Please also note that your personal information may be transferred outside of Europe, including to Canada and the United States. It is our understanding that the third-party data transferring services and data storage services that we use comply with the EU-US Privacy Shield framework. When you place an order through the Website, we will maintain your order information for our records unless and until you ask us to delete this information.Are Children Allowed to Use oVertone?
If you are under 18, you may use oVertone only with the involvement of a parent or guardian. We do not knowingly collect personal information from children under the age of 13 without the consent of the child's parent or guardian. If we learn we have collected or received personal information from a child under the age of 13 without verification of consent of the child’s parent or guardian, we will delete that information. We do not sell products for purchase by children and any children's products we sell are for purchase by adults only.
Your California Privacy Rights
Third-Party Apps, Data Collection, and Automated Decision Making
The list below also indicates the apps that we believe include automated decision-making functionality, meaning an app that uses an automatic algorithm to decide whether a user is eligible for certain services or offers, should be charged a particular price, or is likely to be interested in certain goods or services.
Google AdSense: Provides advertising services for our Website (collects cookies).
Google Ads Conversion Tracking: Connects data from advertisements to use of our Website (collects cookies).
Google Analytics: Analyzes use, trends, and traffic on our Website (collects cookies).
LiveChat Widget, by LiveChat, Inc.: Integrates live chat functionality into our Website (collects cookies).
mLab, by ObjectLabs Corporation: Provides hosting and backend services for our Website.
Heroku: Provides hosting services.
Amazon Web Services: Provides hosting services for our internal systems and websites.
Twilio: Provides phone number management and communications services for our Website.
Shopify and Shopify Flow: Provides us with Shopify automation capabilities for e-commerce. The app includes automated decision-making functionality, such as to prevent risk and fraud by merchants, to help merchants avoid fraudulent transactions from their customers, to personalize merchants’ experience when they use the Shopify admin and app store, and to determine eligibility for certain Shopify services (like Shopify Capital).
Avalara AvaTax: Provides us with tax automation capabilities based on Shopify e-commerce data.
DeepMine: Analyzes Shopify sales data to help improve our products and services.
Facebook: Facilitates targeted advertising on customers’ Facebook accounts.
Pinterest: Facilitates targeted advertising on customers’ Pinterest accounts.
Snapchat: Facilitates targeted advertising on customers’ Snapchat accounts.
Rewind: Backs up Shopify data to enhance security and redundancy.
Bold Commerce: Facilitates fulfillment of customers’ subscription orders.
Adwords Robot: Enables accurate information in our advertisements and in search engine results related to our products.
Shoplink QB: Performs accounting functions based on Shopify e-commerce data.
ShareASale: oVertone provides ShareASale with access to Shopify data to generate promotional codes for customers who refer our products and services to others
Klaviyo:Klaviyo provides marketing technology services. We share information about our individual consumers, including contact details and shopping histories (collects cookies).
Attentive: An SMS messaging platform. We share information about our individual customers, including contact details and shopping histories, for targeted advertising and content messaging to cellular devices.
BrandBastion: Provides customer service support on social media. We share information about individual customers, including order information, to offer personalized client support.
LoyaltyLion: Provides us with functionality to administer customer loyalty, referral, and rewards programs.
Route: Provides users with ability to purchase shipping insurance for their orders
Arrive: Allows users to receive order updates through text and email messaging
Yotpo: Provides feedback functionality for customers to review products they purchase from us.
TrustPilot: Provides feedback functionality for customers to review products they purchase from us.
LongPlay: An email marketing agency. We share information about our individual consumers, including contact details and shopping histories for targeted email marketing and campaigns.
Mavrck: Connects overtone to key influencers through a sophisticated recommendation engine
FreshDesk: Facilitates direct customer communication and help desk functionality regarding our products and services.
Amplitude: Aggregates shopping data.
Tableau: Internal data reporting and visualization tool.
Loop: Facilitates returns and exchanges.
Automat.ai: Creates on site product recomendations for users.
Enquire Post-Purchase Surveys: Creates on site survey after purchase for users to give feedback.
Curalate: Allows overtone to connect social to commerce, make social channels shoppable, leverage UGC, & activate influencers
Mail Chimp: Brings oVertone's audience data, marketing channels, and insights together
Clarity: A user behavior analytics tool, which helps understand how users are interacting with our website.
VWO: A user behavior analytics tool that helps run tests, increase user experience, combat cart abandonment, and build digital experiences.
Post Purchase Promotions by Store Recon: Provides ability to offer promotional offers after a transaction.
Retention Science: Retention Science integrates with a number of leading ecommerce platforms, syncing all of your data into our customer data platform (CDP) and giving you a unified view of all of your prospects and customers. Our powerful A.I. then enhances each individual customer record with predictions for customer lifetime value, next purchased product, churn likelihood, and more—allowing you to precisely segment your email campaigns and get better results.
Data Studio: Internal data reporting and visualization tool
How Do I Contact oVertone?