WHAT'S CHANGED

BETTER FORMULAS

We improved our formulas to deliver healthier hair, stronger strands, and easier application. The texture is smoother. The coverage is more even. And your results? Just as bold as ever.

• Smoother consistency = better saturation + easier spread

• Still vegan + damage-free

• New nootropic-infused mint + rosemary scent

• More hydration, strength, and scalp care built in

CLEANER INGREDIENTS

We added hair-healthy ingredients like:

Hydrolyzed Pea Protein – to strengthen strands

Willow Bark + Horsetail Extracts – to support scalp balance

Sweet Almond, Aloe, and Argan Oils – for moisture + shine

All pigments + preservatives are now EU-approved for global safety

SMARTER PRODUCT NAMES

We renamed your favorites to reflect what they actually do—without changing the results.

• “Coloring Conditioner” ➜ Color Depositing Treatment Mask

• Shade names simplified for easier shade selection (e.g. “Purple for Brown” ➜ Royal Plum)

• Retired names will still be visible throughout the transition

PACKAGING THAT WORKS BETTER

We refined the packaging for clarity, usability, and sustainability:

• Daily Conditioners now come in sleek 4.5 oz tubes (made with 30% PCR)

• Treatment Masks at retail will feature a new portable tube format

• New jar seals = easier to open, less mess

• Eco-friendly FSC-certified cartons support less waste

STILL OVERTONE—JUST MADE SMARTER

We didn’t reinvent the product. We refined it.

Everything we changed was to make color care more intuitive, more inclusive, and better for your routine—and the planet.

You’ll still get the bold, vibrant results you expect—now with even more hair and scalp benefits behind every shade.