10 YEARS OF YOU
You brought the bold. We brought the color. Together, we redefined hair. Our gift to you — enjoy a FREE full-size Treatment Mask on $100+
THE ULTIMATE HAIR WASH DUO FOR STRONGER, BOLDER, HEALTHIER HAIR
Shampoo + Conditioner that supports growth, reduces breakage, protects color, and soothes the scalp—all without harsh ingredients
THE GLOSS IS BACK
It sold out. Then sold out again. After 6 months of DMs, TikTok virality, and waitlists, our shine-boosting gloss is returning for round three — and trust us, it won’t last long.
YOURE HAIR. YOUR VOICE.
YOUR REWARD.
Take our quick survey and get 10% off—plus a shot at a $100 gift card! We’re obsessed with seeing your color stories.
It's a conditioner that colors your hair
Simple, right? Wash in bold color right from your shower in less than 15 minutes. Our hair-healthy conditioner are also:
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Take our short questionnaire to find your perfect shade. Whether you're looking for a bold change or a subtle touch of color, we've got you covered!
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Keep your color fresh, vibrant, and full of life with this curated set of hair heroes. From hydration and shine to enhanced color care, this bundle provides everything your hair needs to look and feel its absolute best!
OUR AWARD-WINNING HAIR COLOR THAT’S MADE WITH NATURALLY NURTURING INGREDIENTS
Cherry Chestnut Era
Lock in your color with Cherry Chestnut Daily Conditioner—hydrating, refreshing, and effortless for everyday use.
ELEVATE YOUR HUE.
Vibrant, nourishing color and hair care—made for every hair type, with no damage, no bleach, and no commitment.