Your Next Hair Refresh?
On Us.
Spend $50, claim your FREE 2oz Color Mask
YOUR HAIR'S COMEBACK
STORY STARTS NOW
Stronger, Thicker, Healthier Strands—Coming Soon!
TWILIGHT TITANIUM
IS TAKING OVER TIKTOK
The icy, smokey shade everyone’s obsessing over is officially trending!
TREND ALERT: GOLDEN COPPER IS
HAVING A MOMENT!
Emma Chamberlain may not be a redhead, but her
new hair is giving major Golden Copper energy-and
you can get the look right now!
It's a conditioner that colors your hair
Simple, right? Wash in bold color right from your shower in less than 15 minutes. Our hair-healthy conditioner are also:
Shop by Desired Color
Get the look
Shop by Category
Deposit
Maintain
Tone
Care
Style
Sample
Tool
Find your perfect shade
Take our short questionnaire to find your perfect shade. Whether you're looking for a bold change or a subtle touch of color, we've got you covered!
Bundle + Save
Keep your color fresh, vibrant, and full of life with this curated set of hair heroes. From hydration and shine to enhanced color care, this bundle provides everything your hair needs to look and feel its absolute best!
OUR AWARD-WINNING HAIR COLOR THAT’S MADE WITH NATURALLY NURTURING INGREDIENTS
Cherry Chestnut Era
Lock in your color with Cherry Chestnut Daily Conditioner—hydrating, refreshing, and effortless for everyday use.
ELEVATE YOUR HUE.
Vibrant, nourishing color and hair care—made for every hair type, with no damage, no bleach, and no commitment.