THE LABOR DAY EVENT IS ON
Celebrate fearless self-expression with 20% off all orders—and enjoy 25% off when you spend $75+. Stock up on everything you love, from bestselling shades to our newest haircare heroes.
SMOKY SHADES ARE ALL
OVER THIS SEASON
The smoky shades everyone’s talking about are back in the spotlight—and we’re celebrating with Buy One Smoky Shade, Get Bleach for 20% off with code SMOKESHOW. Bold meets balanced. Fades to flawless pastels.
NOW TRENDING: FREAKY
FRIDAY HAIR INSPO
Switch it up without the swap! Get the Ginger Glow, Twilight Titanium, or Strawberry Blonde look, your way. Vegan, curl-safe, and damage-free color for your big-screen moment.
THE REMEDY RESET
GIVEAWAY
Enter for a chance to win our ultra-hydrating, zero-color hair mask + a luxe hair towel-because your hair deserves a reset
It's a conditioner that colors your hair
Simple, right? Wash in bold color right from your shower in less than 15 minutes. Our hair-healthy conditioner are also:
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Ditch the Fade. Meet the
Duo That Does More.
Your boldest color yet—plus the fade control to keep it that way. Our Healthy Color Duo pairs a pigment-packed mask with a daily conditioner to keep your shade vibrant, shiny, and damage-free longer.
Step 1: Color-Depositing Mask
Deep pigment + serious moisture = bold results on day one.
Step 2: Daily Color Conditioner
Lightweight color refresh with every wash. Less fading, less effort.
The only two-step system made for every hair type, every shade, and every level of commitment.
Find your perfect shade
Take our short questionnaire to find your perfect shade. Whether you're looking for a bold change or a subtle touch of color, we've got you covered!
Bundle + Save
Keep your color fresh, vibrant, and full of life with this curated set of hair heroes. From hydration and shine to enhanced color care, this bundle provides everything your hair needs to look and feel its absolute best!
OUR AWARD-WINNING HAIR COLOR THAT’S MADE WITH NATURALLY NURTURING INGREDIENTS
Cherry Chestnut Era
Lock in your color with Cherry Chestnut Daily Conditioner—hydrating, refreshing, and effortless for everyday use.
ELEVATE YOUR HUE.
Vibrant, nourishing color and hair care—made for every hair type, with no damage, no bleach, and no commitment.