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We’ve been transforming hair for 10 years—and we couldn’t have done it without YOU💜 Shop the color systems trusted by millions since 2015.

The Ultimate Hair Wash Duo. A Shampoo and Conditioner system designed to defend vibrancy, promote healthy hair growth, and boost scalp health. Shop now!

THE GLOSS IS BACK (AGAIN) ✨ Sold out twice. Viral on TikTok. Back for a third drop — while it lasts. Shop now!

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Silver Hair Color

Cool, crisp, and high-shine. These silver tones bring icy pigment and moisture-packed gloss to every strand.

Twilight Titanium Color Depositing Treatment Mask
Twilight Titanium Color Depositing Treatment Mask
Serene Silver Color Depositing Treatment Mask
Serene Silver Color Depositing Treatment Mask
Stormy Sterling Color Depositing Treatment Mask
Stormy Sterling Color Depositing Treatment Mask
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