Product Questions

The Bleach can be left on for 15-40 minutes. Please check on your hair every 5-10 minutes to see when your desired level of lightness has been achieved and to avoid over-processing.

Bleach works best at targeting and removing hair's natural pigment. While bleach can remove oVertone from your hair, it is generally not advised.

There is always the risk of damage/dryness, as bleach strips hair of its natural pigment. Using hair treatments such as The Remedy for a few weeks before and after bleaching can reduce the risk of damage.

Depending on your starting level, health of your hair, processing time, and method of application, you can get up to 7 levels of lift. To get a clear understanding of how your hair will lift, we suggest doing a strand test prior to full application.

• Mix 2 teaspoons of developer with 1 teaspoon of bleach powder using non-metal utensils.
• Wearing gloves, apply to a 1/8 inch section anywhere from the back of your ear to the nape of the neck. Let strand process from 15-40 minutes, checking progress every 5-10 minutes.
• Once the desired level of lift is achieved, thoroughly rinse strand.
  

If you are happy with the results, proceed with full bleach application.

Moisturizing products such as The Hydrator shampoo and deep conditioning treatments such as The Remedy are recommended to help counteract dryness and/or damage.

Since bleach breaks down protein bonds, bleaching can definitely loosen your curl pattern. Generally, a lower volume is recommended for curly hair and a strand test before application.

Bleach is safe on hair that has NOT been chemically relaxed, straightened, or permed. It isn't recommended to use over previous hair dyes or henna. If your hair is already over-processed or damaged/dry, you can experience breakage from using bleach.

The healthier your hair is, the better your results will be! In the weeks leading up to using The Bleach 30 Volume Hair Lightening System, try to minimize heat styling, chlorine exposure, and anything else that can dry out or damage your hair. If your hair is dry or over-processed, to begin with, you could experience breakage/further damage.

No! Never use metal bowls, spoons, mixing utensils, or brushes with bleach. Metal can interfere with the chemical reaction that occurs with bleach and can cause the mixture to heat to unsafe levels.

If pregnant or breastfeeding, we recommend consulting your doctor before using bleach products.

This depends on the length and density of your hair. Here is a guide by hair length, but density should also be considered, as thicker hair will require more product to fully saturate strands.

Shoulder length: 1 box
Below shoulder: 1-2 boxes
Waist length: 2+ boxes

** Recommendations may vary depending on hair’s density

We do not recommend using bleach to remove previous hair dye. Bleach works best on removing your hair's natural pigment. Try using the Fader instead of bleach to remove previous dye.

Yes! This technique can be achieved using less mixture (2:1 ratio). You can store unmixed bleach and developer SEPARATELY for use later on. Any product already mixed must get discarded.

Yes! This technique can be achieved using less mixture (2:1 ratio). You can store unmixed bleach and developer SEPARATELY for later use. Any product already mixed must get discarded.

Right after shampooing! oVertone Coloring Conditioners are hydrating and deposit only. For best results, use on gently towel-dried hair right after rinsing/shampooing bleach out.

Yes! We recommend using our Purple Toning or Blue Toning Conditioners if you want an icier blonde look or to further tone unwanted brassy shades. Our Bleach Powder does contain Toning Violet Micro Pigment.

Do not apply mixture directly to the scalp. This can cause burning and irritation.

No. We do not recommend using The Bleach 30 Volume Hair Lightening System on children.

Please discard any mixed product.

For an all-over application, foils are not necessary.