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The Bleach 30 Volume Hair Lightening System
Real Color Results on Real People
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Product Details
- Contains: Bleach powder (3 oz.), Developer (6 oz.), Disposable Gloves (1 Pair)
- Perfect For: Lightening hair up to seven levels. Use by itself or as a perfect base allowing access to even more Coloring Conditioners in our portfolio.
- Made With: Key plant-based ingredients and nourishing oils to keep your hair looking hydrated and happy
- Made Without: Ammonia, parabens, phthalates, gluten, SLS, resorcinol, titanium dioxide, synthetic fragrance, and mineral oil
- Effective On: All hair types and textures
- Best Results: Be sure hair is dry, unwashed, and detangled prior to lightening. Do not leave the product on for longer than 40 minutes.
The Bleach 30 Volume Hair Lightening System is finally here! Made with a high-performance formula, The Bleach can lift hair up to 7 levels and is expertly formulated with hydrating hero ingredients you and your hair will love.
Just like the rest of oVertone’s product line, The Bleach is 100% vegan, 100% cruelty-free, and suitable for all hair types and textures. The formula is infused with rich ingredients you can feel good about such as Bond Complex, plant-based Squalane, and nourishing botanical oils to help condition and hydrate your hair while lightening.
Formulated with Toning Violet Micro Pigment, The Bleach is an all-in-one product that will help to neutralize unwanted yellow or brassy tones that come with lightening. All these ingredients work cohesively to help combat some of the damaging effects caused by hair bleaching, all while achieving a perfect canvas for all your hair color goals.
Free from Harsh Chemicals
Phthalates, SLS, SLES, Parabens, DMDM Hydantoin, Urea, Petrolatum, Mineral Oil, DEA/TEA/MEA/ETA, Formaldehyde
Key Ingredients:
- Plant-Based Squalane It helps to replenish hair strands by adding moisture. Leaves hair looking smooth and shiny.
- Toning Violet Micro Pigment Aids in neutralizing strands to help eliminate unwanted yellow or brassy tones.
- Bond Complex Deeply conditions to help increase the sheen & strength of the hair and aids in taming unwanted frizz.
- Aloe Leaf Juice Rich in vitamins A, C, & E. Keeps your hair looking healthier, shinier, and softer.
- Passionfruit Seed Oil Rich in linoleic acid that helps to hydrate, nourish, and revitalize strands.
- Amla Oil It aids in improving your hair's overall appearance with the help of vitamins C, E, minerals, and antioxidants.
- Baobab Oil Helps deeply hydrate dry and damaged hair with this ancient remedy historically used as a deep conditioning treatment.
POWDER BLEACH INGREDIENTS: Potassium Persulfate, Sodium Persulfate, Sodium Silicate, Sodium Metasilicate, Ethylhexyl Pelargonate, Hydroxyethylcellulose, EDTA, Hydrated Silica, Sodium Stearate, Sorbitol, Aluminum Distearate, Squalane, Silica, fragrance (parfum)*, Aloe Barbadensis (Aloe Vera) Leaf Juice, Passiflora Incarnata (Passionfruit) Seed Oil, Adansonia Digitata (Boabab) Seed Oil, Emblica Officinalis (Amla Indian Gooseberry) Fruit Extract, Brassica Campestris (Rapeseed) Seed Oil, Sesamum Indicum (Sesame) Seed Oil, Aspergillus Ferment, Arginine, Ext. D&C Violet No. 2 (CI 60730), Limonene, *Natural Fragrance
CREAM DEVELOPER INGREDIENTS: Water (Aqua, Eau), Hydrogen Peroxide, Cetearyl Alcohol, Ceteareth-20, Lauryl Alcohol, DI-C12-15 Pareth-4, Phosphate, Myristyl Alcohol, Ceteth-2, Cetrimonium Chloride, Tetrasodium EDTA, Tetrasodium Pyrophosphate, Phosphoric Acid
READ INSTRUCTIONS COMPLETELY BEFORE USE. INSERT IN BOX CONTAINS DIRECTIONS AND IMPORTANT HEALTH AND SAFETY INFORMATION. MAY CAUSE SERIOUS IRRITATION, RESPIRATORY AND/OR ALLERGIC REACTIONS. DO NOT USE IF YOU ARE SENSITIVE TO PERSULFATES.
- Follow instructions and always wear disposable gloves during application to protect your hands
- Only use plastic clips, combs, and mixing utensils (never metal).
- Never use on brittle, over-processed/damaged hair (previously bleached) or sensitive scalp. Never use bleach products over henna or metallic dyes. Also, never use bleach products over chemical relaxers, straighteners, or perms
- Avoid contact with eyes and face. Not for use on facial hair or eyebrows.
- Do not apply heat while processing.
- Make sure to always thoroughly rinse and shampoo after application.
- Throw out any unused bleach and developer once mixed, do not store the mixture.
- Do not shampoo 48-72 hours prior to bleach application.
- Allow at least 3 weeks between applications to avoid damage.
- Store unopened kit at room temperature.
- Do not mix the contents of the kit with any other product.
- Use in a well-ventilated area.
The Bleach can be left on for 15-40 minutes. Please check on your hair every 5-10 minutes to see when your desired level of lightness has been achieved and to avoid over-processing.
Bleach works best at targeting and removing hair's natural pigment. While bleach can remove oVertone from your hair, it is generally not advised.
There is always the risk of damage/dryness, as bleach strips hair of its natural pigment. Using hair treatments such as The Remedy for a few weeks before and after bleaching can reduce the risk of damage.
Depending on your starting level, the health of your hair, processing time, and method of application, you can get up to 7 levels of lift. To get a clear understanding of how your hair will lift, we suggest doing a strand test prior to full application.
Moisturizing products such as The Hydrator shampoo and deep conditioning treatments such as The Remedy are recommended to help counteract dryness and/or damage.
Since bleach breaks down protein bonds, bleaching can definitely loosen your curl pattern. Generally, a lower volume is recommended for curly hair and a strand test before application.
Bleach is safe on hair that has NOT been chemically relaxed, straightened, or permed. It isn't recommended to use over previous hair dyes or henna. If your hair is already over-processed or damaged/dry, you can experience breakage from using bleach.
The healthier your hair is, the better your results will be! In the weeks leading up to using The Bleach 30 Volume Hair Lightening System, try to minimize heat styling, chlorine exposure, and anything else that can dry out or damage your hair. If your hair is dry or over-processed, to begin with, you could experience breakage/further damage.
No! Never use metal bowls, spoons, mixing utensils, or brushes with bleach. Metal can interfere with the chemical reaction that occurs with bleach and can cause the mixture to heat to unsafe levels.
If pregnant or breastfeeding, we recommend consulting your doctor before using bleach products.
This depends on the length and density of your hair. Here is a guide by hair length, but density should also be considered, as thicker hair will require more product to saturate strands fully.
We do not recommend using bleach to remove previous hair dye. Bleach works best on removing your hair's natural pigment. Try using a color remover instead of bleach to remove previous dye.
Yes! This technique can be achieved using less mixture (2:1 ratio). You can store unmixed bleach and developer SEPARATELY for use later on. Any product already mixed must get discarded.
Yes! This technique can be achieved using less mixture (2:1 ratio). You can store unmixed bleach and developer SEPARATELY for later use. Any product already mixed must get discarded.
Right after shampooing! oVertone Coloring Conditioners are hydrating and deposit only. For best results, use on gently towel-dried hair right after rinsing/shampooing bleach out.
Yes! We recommend using our Purple Toning or Blue Toning Conditioners if you want an icier blonde look or to further tone unwanted brassy shades. Our Bleach Powder does contain Toning Violet Micro Pigment.
Do not apply mixture directly to the scalp. This can cause burning and irritation.
No. We do not recommend using The Bleach 30 Volume Hair Lightening System on children.
Please discard any mixed product.
For an all-over application, foils are not necessary.
100% Money Back Guarantee
At Overtone, your satisfaction is our main priority. That’s why we offer a 100% Money-Back Guarantee. If you’re not completely in love with your purchase, simply let us know for a full refund. No questions asked. We’re here to support your hair journey, every step of the way.
Key Ingredients & Benefits
No fluff— just the good stuff! We're serious about what goes into our products—cruelty-free, vegan and focused on blending performance with hair health. Because why compromise when you can have it all?
Healthy Hair Goodness
Hydrolyzed Pea Protein:
Helps to strengthen hair fibers and support hair elasticity.
Shea Butter:
Deeply moisturizes, softens, and imparts shine.
Coconut Oil:
Helps to protect hair and visibly reduce frizz and breakage.
Jojoba Oil:
Aids in fighting dryness, breakage, and split ends.
Meadowfoam Oil:
Helps to prevent moisture loss, providing hydration for the hair and scalp.
Nourishing Scalp Love
Aloe Leaf Juice:
Delivers vitamins and minerals to help soothe the scalp and hydrate the hair.
Rosemary Oil:
Enhances scalp integrity, which may support hair growth.
Spearmint Oil:
Helps to balance the scalp.
Peppermint Oil:
Revitalizes the scalp with a cooling sensation.
Willow Bark Extract:
Gently exfoliates the scalp.
Why choose Overtone? We believe hair color has no boundaries, self-expression is essential, and the health of your hair is non-negotiable.
Check out what makes us stand out from the rest:
Natural or Bust:
Formulated with powerful natural actives to support optimal hair and scalp health.
No Nasties Allowed:
Free from harsh chemicals like ammonia, formaldehyde, parabens, sulfates, phthalates, and more!
Eco-Friendly Fun:
Easily recyclable and 30% PCR packaging to support our commitment of doing our part for Mother Earth.
Vegan + Cruelty-Free Forever:
Animal testing? Not on our watch! Vegan and cruelty-free products only. We are Leaping Bunny Certified.
Soft Hair Goals:
Deeply conditions hair while depositing color for silky, irresistibly smooth hair. It's an especially good non-drying option to keep curly hair perfectly curly.
Scalp Health First:
Calming ingredients help to balance the scalp for healthier-looking hair.
A Hue for Every Mood:
Choose from over 30+ shades to keep your hair looking fabulous and fierce.
Heavenly Smell:
To boost your mood, help you decompress, and channel spa day vibes.
Easy DIY Formula:
Ready to use right out of the jar — no mess, no stress, no drama.
Don’t just take our word for it...
Overtone is more than just hair color—it's a hair-health revolution.
Our Commitment to Sustainability
In our journey toward a more sustainable future, we're transitioning to 30% Post Consumer Recycled (PCR) plastics, using recycled plastics in our packaging.
We are also transitioning to Forest Stewardship Council (FSC) Certified Cartons. This transition is underway and will be on shelves in 2024! Our current packaging is carefully selected to be easily recyclable, minimizing our impact on landfills. We are proudly leading in sustainable packaging in our category!
