Purple Toning
Conditioner
The Details:
Product Info
- Contains: 8 fl. oz. (full size), 2 fl. oz. (strand test/sample size)
- Perfect For: Toning out yellow undertones on platinum blonde to light brown starting shades, highlights, or balayage
- Made With: 100% vegan, cruelty-free formula
- Effective On: All hair types and curl-friendly
- Free Of: Ammonias, parabens, and sulfates
Ingredients
FAQ
What should I expect?
Our Purple Toning Conditioner was created to neutralize yellow undertones and brassiness on platinum blonde to medium brown starting hair colors. It is also effective for hair with highlights/balayage. We always recommend strand testing before applying to your entire head. Results are dependent on hair health and porosity.
What should I know?
Strand testing is essential. Because our Toning Conditioners contain semi-permanent pigment, there is the possibility of mild, temporary color transfer.
We Make Hair Healthy
Our Toning Conditioners deposit a small amount of color to neutralize unwanted undertones. Our formulas boast naturally beneficial ingredients including:
Coconut Oil
Stimulates hair growth, encouraging hair to grow longer, thicker, and faster while also helping to prevent damage.
How to Use
To get the maximum benefits from your Toning Conditioner:
- Wet hair and shampoo as you normally would
- Saturate hair with Toning Conditioner
- Let sit 2-3 minutes (Longer sit times mean more potential pigment transfer)
- Rinse thoroughly
- Dry & style as usual
There’s even more info, inspo, & IRL content on the blog:
How To Do A Strand Test
You know that irresistible urge to slather oVertone all over your head immediately when it arrives in the post? Don’t give in. Seriously. Take a few extra minutes to try a little thing we call a strand test – it’s essential for avoiding color science mistakes, and it’s so easy READ MORE
Brassy Hair: What Causes it and How to Get Rid of It
If you've ever left the salon loving your blonde, but finding that it's morphed into a combination of yellow, orange, or red (aka warm tones), your hair has become brassy, and it's time you toned. Toning corrects the warmer tones by adding in cooler tones, and increases the overall shine READ MORE
