CLEAN COLOR FOR HEALTHY, GLOSSY HAIR
Award-winning, Damage-free. Trusted by over 1 million fans.
COLOR THAT CARES AS MUCH AS YOU DO.
Forget the bleach, gloves, and harsh chemicals. Overtone's clean, nourishing formulas are made for you—powered by plants, not peroxide. Whether you're enhancing shine, refreshing natural tones, or want color that complements, not compromises.
Zero-Dye Damage
No ammonia. No sulfates.
No parabens.
Quick & Easy
No gloves needed. 10–15 min.
Just apply, wait, and rinse.
Glow-Up, Not Grow-Out
No regrowth lines.
No awkward fade.
★★★★★
I was scared to try anything with color—this just made my hair look better, not fake.
Jamie, first-time user
MADE FOR REAL HAIR,
REAL LIFE
Color that works with your hair—not against it. Whether your strands are straight, curly, coily, or wavy, our ultra-hydrating formulas deliver shine, softness, and believable dimension that feels like you—only better.
Plant-powered, deeply hydrating conditioners
Shea butter + coconut oil = shine + softness
No bleach, ammonia, sulfates, or parabens
Buildable, believable color that fades gracefully
Curl-safe, texture-loving, and easy to use
1M+ fans and award-winning formulas
★★★★★
I was scared to try anything with color—this just made my hair look better, not fake.
Jamie, first-time user
THE CLEAN COLOR
DIFFERENCE
Traditional dye often means damage, dryness, or scary ingredients you can’t pronounce.
Overtone skips the harsh stuff entirely.
Our color masks and conditioners are powered by nourishing oils and clean pigments—so your hair feels softer, stronger, and shinier every time you use it.
THESE NATURAL-LOOKING SHADES
ARE ANYTHING BUT BASIC
★★★★★
I was scared to try anything with color—this just made my hair look better, not fake.
Jamie, first-time user
COLORING HAS NEVER
BEEN THIS SIMPLE
-
Start with dry hair (for the boldest results)
-
Apply generously like a hair mask—roots to ends
-
Wait 10–15 minutes (or longer for extra intensity)
-
Rinse thoroughly with warm water—no shampoo needed
-
Style as usual and show off
GOOD FOR YOUR HAIR. GOOD FOR THE PLANET.
LET YOUR HAIR
LOVE YOU BACK
No dye commitment. No damage. Just believable color and next-level nourishment.