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We’ve been transforming hair for 10 years—and we couldn’t have done it without YOU💜 Shop the color systems trusted by millions since 2015.

The Ultimate Hair Wash Duo. A Shampoo and Conditioner system designed to defend vibrancy, promote healthy hair growth, and boost scalp health. Shop now!

THE GLOSS IS BACK (AGAIN) ✨ Sold out twice. Viral on TikTok. Back for a third drop — while it lasts. Shop now!

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Black Velvet Color Depositing Treatment Mask

Black Velvet Color Depositing Treatment Mask

$32.00

Cherry Chestnut Color Depositing Treatment Mask

Cherry Chestnut Color Depositing Treatment Mask

$32.00

Black Velvet Color Depositing Daily Conditioner

Black Velvet Color Depositing Daily Conditioner

4.5oz

$13.50

Cosmic Cobalt Color Depositing Daily Conditioner

Cosmic Cobalt Color Depositing Daily Conditioner

4.5oz

$13.50

Cosmic Cobalt Color Depositing Treatment Mask

Cosmic Cobalt Color Depositing Treatment Mask

$32.00

Espresso Brown Color Depositing Daily Conditioner

Espresso Brown Color Depositing Daily Conditioner

4.5oz

$13.50

Espresso Brown Color Depositing Treatment Mask

Espresso Brown Color Depositing Treatment Mask

$32.00

Emerald Envy Color Depositing Treatment Mask

Emerald Envy Color Depositing Treatment Mask

8oz

$32.00

Overtone Prime Event

The Overtone Prime Event is live—score deals on semi-permanent, cruelty-free color that nourishes as it transforms. Up to 25% off all week long with rotating free gifts. No codes needed. Just add to cart and save.

Ruby Red Color Depositing Daily Conditioner

Ruby Red Color Depositing Daily Conditioner

$18.00 - $18.00 USD
4.6
Rated 4.6 out of 5 stars
296 Reviews
Strawberry Blonde Color Depositing Treatment Mask
Strawberry Blonde Color Depositing Treatment Mask
new

Strawberry Blonde Color Depositing Treatment Mask

From $13.00 - $32.00 USD
3.8
Rated 3.8 out of 5 stars
23 Reviews
Cosmic Cobalt Color Depositing Treatment Mask
Overtone Cosmic Cobalt color depositing treatment mask jar with blue paste on a white background

Cosmic Cobalt Color Depositing Treatment Mask

From $13.00 - $32.00 USD
4.4
Rated 4.4 out of 5 stars
316 Reviews
Cosmic Cobalt Healthy Color Duo

Cosmic Cobalt Healthy Color Duo

$42.50 - $42.50 USD
4.4
Rated 4.4 out of 5 stars
316 Reviews
Cotton Candy Pink Healthy Color Duo

Cotton Candy Pink Healthy Color Duo

$42.50 - $42.50 USD
4.0
Rated 4.0 out of 5 stars
216 Reviews
Blue Toning Conditioner
31% OFF

Blue Toning Conditioner

$18.00 - $18.00 USD $26.00
3.7
Rated 3.7 out of 5 stars
180 Reviews
Misty Magenta Color Depositing Treatment Mask
Misty Magenta Color Depositing Treatment Mask

Misty Magenta Color Depositing Treatment Mask

From $15.00 - $32.00 USD
3.0
Rated 3.0 out of 5 stars
21 Reviews
Overtone Smoky Lavender color depositing treatment mask jar with purple lid on a white background
Smoky Lavender Color Depositing Treatment Mask
Overtone Smoky Lavender color depositing treatment mask jar with purple lid on a white background
Overtone Smoky Lavender color depositing treatment mask jar with purple lid on a white background

Smoky Lavender Color Depositing Treatment Mask

From $15.00 - $32.00 USD
3.1
Rated 3.1 out of 5 stars
74 Reviews
 
 39% OFF

Color Mixing Bowl and Brush Kit

$11.00 - $11.00 USD $18.00
4.7
Rated 4.7 out of 5 stars
21 Reviews
 
 31% OFF

Purple Toning Conditioner

$18.00 - $18.00 USD $26.00
3.7
Rated 3.7 out of 5 stars
180 Reviews
Lilac Lotus Color Depositing Daily Conditioner

Lilac Lotus Color Depositing Daily Conditioner

$13.50 - $13.50 USD
3.6
Rated 3.6 out of 5 stars
390 Reviews
Lilac Lotus Color Depositing Treatment Mask
Lilac Lotus Color Depositing Treatment Mask

Lilac Lotus Color Depositing Treatment Mask

From $13.00 - $32.00 USD
3.6
Rated 3.6 out of 5 stars
390 Reviews
Lilac Lotus Healthy Color Duo
10% OFF

Lilac Lotus Healthy Color Duo

$42.50 - $42.50 USD $47.00
3.6
Rated 3.6 out of 5 stars
390 Reviews
Blue Lagoon Color Depositing Treatment Mask
Overtone Blue Lagoon treatment mask jar with blue paste on a white background

Blue Lagoon Color Depositing Treatment Mask

From $13.00 - $32.00 USD
4.1
Rated 4.1 out of 5 stars
180 Reviews
Golden Brown Color Depositing Treatment Mask
Golden Brown Color Depositing Treatment Mask
light brown hair color on person with shoulder-length hair wearing glasses

Golden Brown Color Depositing Treatment Mask

From $13.00 - $32.00 USD
3.6
Rated 3.6 out of 5 stars
198 Reviews
Desert Rose Color Depositing Daily Conditioner

Desert Rose Color Depositing Daily Conditioner

$18.00 - $18.00 USD
3.7
Rated 3.7 out of 5 stars
404 Reviews
Golden Rose Color Depositing Daily Conditioner
Golden Rose Color Depositing Daily Conditioner

Golden Rose Color Depositing Daily Conditioner

From $13.50 - $18.00 USD
3.4
Rated 3.4 out of 5 stars
548 Reviews
 
 Sold Out

Stormy Sterling Healthy Color Duo

$47.00 - $47.00 USD
3.6
Rated 3.6 out of 5 stars
442 Reviews
Cosmic Cobalt Color Depositing Daily Conditioner

Cosmic Cobalt Color Depositing Daily Conditioner

$13.50 - $13.50 USD
4.4
Rated 4.4 out of 5 stars
316 Reviews
Cotton Candy Pink Color Depositing Daily Conditioner

Cotton Candy Pink Color Depositing Daily Conditioner

$13.50 - $13.50 USD
4.0
Rated 4.0 out of 5 stars
216 Reviews
Ginger Glow Color Depositing Daily Conditioner
Comparison of hair color and health with and without daily conditioner application.

Ginger Glow Color Depositing Daily Conditioner

$13.50 - $13.50 USD
4.1
Rated 4.1 out of 5 stars
706 Reviews
 

Golden Brown Healthy Color Duo

$47.00 - $47.00 USD
3.6
Rated 3.6 out of 5 stars
198 Reviews
 
 39% OFF

The Reviver Curl Refresh Spray

$14.00 - $14.00 USD $23.00
4.3
Rated 4.3 out of 5 stars
33 Reviews
 
 32% OFF

The Shine Spray

$15.00 - $15.00 USD $22.00
3.8
Rated 3.8 out of 5 stars
24 Reviews
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