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We’ve been transforming hair for 10 years—and we couldn’t have done it without YOU💜 Shop the color systems trusted by millions since 2015.

The Ultimate Hair Wash Duo. A Shampoo and Conditioner system designed to defend vibrancy, promote healthy hair growth, and boost scalp health. Shop now!

THE GLOSS IS BACK (AGAIN) ✨ Sold out twice. Viral on TikTok. Back for a third drop — while it lasts. Shop now!

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Black Velvet Color Depositing Treatment Mask

Black Velvet Color Depositing Treatment Mask

$32.00

Cherry Chestnut Color Depositing Treatment Mask

Cherry Chestnut Color Depositing Treatment Mask

$32.00

Black Velvet Color Depositing Daily Conditioner

Black Velvet Color Depositing Daily Conditioner

4.5oz

$13.50

Cosmic Cobalt Color Depositing Daily Conditioner

Cosmic Cobalt Color Depositing Daily Conditioner

4.5oz

$13.50

Cosmic Cobalt Color Depositing Treatment Mask

Cosmic Cobalt Color Depositing Treatment Mask

$32.00

Espresso Brown Color Depositing Daily Conditioner

Espresso Brown Color Depositing Daily Conditioner

4.5oz

$13.50

Espresso Brown Color Depositing Treatment Mask

Espresso Brown Color Depositing Treatment Mask

$32.00

Emerald Envy Color Depositing Treatment Mask

Emerald Envy Color Depositing Treatment Mask

8oz

$32.00

Overtone Prime Event

The Overtone Prime Event is live—score deals on semi-permanent, cruelty-free color that nourishes as it transforms. Up to 25% off all week long with rotating free gifts. No codes needed. Just add to cart and save.

Royal Plum Color Depositing Daily Conditioner
Comparison of curly hair with and without daily conditioner over 3 weeks.

Royal Plum Color Depositing Daily Conditioner

$13.50 - $13.50 USD
4.3
Rated 4.3 out of 5 stars
945 Reviews
Vivid Violet Color Depositing Daily Conditioner

Vivid Violet Color Depositing Daily Conditioner

$18.00 - $18.00 USD
4.6
Rated 4.6 out of 5 stars
775 Reviews
Serene Silver Color Depositing Treatment Mask
Serene Silver Color Depositing Treatment Mask

Serene Silver Color Depositing Treatment Mask

From $13.00 - $32.00 USD
3.8
Rated 3.8 out of 5 stars
463 Reviews
Stormy Sterling Color Depositing Treatment Mask
Stormy Sterling Color Depositing Treatment Mask

Stormy Sterling Color Depositing Treatment Mask

From $13.00 - $32.00 USD
3.6
Rated 3.6 out of 5 stars
442 Reviews
Scarlet Red Color Depositing Treatment Mask
Scarlet Red Color Depositing Treatment Mask

Scarlet Red Color Depositing Treatment Mask

From $13.00 - $32.00 USD
3.8
Rated 3.8 out of 5 stars
407 Reviews
Magenta Majesty Color Depositing Treatment Mask
Overtone Magenta Majesty color depositing treatment mask with pink paste on a white background

Magenta Majesty Color Depositing Treatment Mask

From $13.00 - $32.00 USD
4.4
Rated 4.4 out of 5 stars
239 Reviews
Magenta Majesty Healthy Color Duo
Magenta Majesty Healthy Color Duo

Magenta Majesty Healthy Color Duo

From $42.50 - $47.00 USD
4.4
Rated 4.4 out of 5 stars
239 Reviews
Espresso Brown Color Depositing Daily Conditioner

Espresso Brown Color Depositing Daily Conditioner

$13.50 - $13.50 USD
3.7
Rated 3.7 out of 5 stars
622 Reviews
 
 new

Cherry Chestnut Color Depositing Daily Conditioner

$13.50 - $13.50 USD
3.9
Rated 3.9 out of 5 stars
120 Reviews
Indigo Iris Color Depositing Treatment Mask
Indigo Iris Color Depositing Treatment Mask

Indigo Iris Color Depositing Treatment Mask

From $13.00 - $32.00 USD
3.9
Rated 3.9 out of 5 stars
392 Reviews
Indigo Iris Healthy Color Duo

Indigo Iris Healthy Color Duo

$42.50 - $42.50 USD
3.9
Rated 3.9 out of 5 stars
392 Reviews
Indigo Iris Color Depositing Daily Conditioner
Indigo Iris Color Depositing Daily Conditioner

Indigo Iris Color Depositing Daily Conditioner

From $6.00 - $13.50 USD
3.9
Rated 3.9 out of 5 stars
392 Reviews
 
 new

The Color Wink: 2-In-1 Lash and Brow Makeup - Indigo

$12.00 - $12.00 USD $14.50
4.7
Rated 4.7 out of 5 stars
23 Reviews
6 colors
 
 new

Golden Copper Color Depositing Daily Conditioner

$13.50 - $13.50 USD
4.4
Rated 4.4 out of 5 stars
30 Reviews
 
bright purple hair strand and faded purple hair strand
54% OFF

The Fader Shampoo

$12.00 - $12.00 USD $26.00
3.7
Rated 3.7 out of 5 stars
135 Reviews
 
 54% OFF

The Hydrator Moisturizing Shampoo

$12.00 - $12.00 USD $26.00
4.7
Rated 4.7 out of 5 stars
80 Reviews
Twilight Titanium Color Depositing Treatment Mask
Twilight Titanium Color Depositing Treatment Mask

Twilight Titanium Color Depositing Treatment Mask

From $13.00 - $32.00 USD
4.1
Rated 4.1 out of 5 stars
387 Reviews
 
 Sold Out

Twilight Titanium Healthy Color Duo

$47.00 - $47.00 USD
4.1
Rated 4.1 out of 5 stars
387 Reviews
Black Velvet Color Depositing Treatment Mask
Black Velvet Color Depositing Treatment Mask

Black Velvet Color Depositing Treatment Mask

From $13.00 - $32.00 USD
3.3
Rated 3.3 out of 5 stars
322 Reviews
Black Velvet Healthy Color Duo

Black Velvet Healthy Color Duo

$42.50 - $42.50 USD
3.3
Rated 3.3 out of 5 stars
322 Reviews
Desert Rose Color Depositing Treatment Mask
Desert Rose Color Depositing Treatment Mask
Before and after comparison of hair color from light blonde to soft rose pink using Overtone Desert Rose treatment mask

Desert Rose Color Depositing Treatment Mask

From $13.00 - $32.00 USD
3.7
Rated 3.7 out of 5 stars
404 Reviews
 

Desert Rose Healthy Color Duo

$47.00 - $47.00 USD
3.7
Rated 3.7 out of 5 stars
404 Reviews
Ruby Red Color Depositing Treatment Mask
Overtone Ruby Red color depositing treatment mask jar with a red lip stain on a white background
person with extreme red hair color on pre-lightened long hair

Ruby Red Color Depositing Treatment Mask

From $13.00 - $32.00 USD
4.6
Rated 4.6 out of 5 stars
296 Reviews
 

Ruby Red Healthy Color Duo

$47.00 - $47.00 USD
4.6
Rated 4.6 out of 5 stars
296 Reviews
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