Top 10 Hottest Hair Color Trends of 2024
We have only one resolution for the new year: Experiment with more hair color trends. As we step into 2024, we're witnessing a shift towards more understated, natural hues—a contrast to the vibrant, daring shades that defined 2023. This year marks the age of refined subtlety, where highlights seamlessly blend into your locks and hair colors emulate a more authentic, realistic palette. But don’t think “natural” means “boring”—because 2024’s hair color trends are anything but.
This year's prediction highlights? With Cowboy Copper, red hair gets a playful update, and silver tresses are revamped with Gray Contouring for a subtle, gorgeous look. Classics like Expensive Brunette and Mushroom Brown are getting a warm revamp, keeping them trendy, wearable, and 100% lived-in. Subtle dimension, warm tones, and major shine are key for 2024.
Get ready to be inspired! We've rounded up all the top predicted hair color trends of 2024 to kickstart your year with a surge of gorgeous pigment and color confidence.
MUSHROOM BROWN
For those wanting to skip the salon and get a harmonious natural blend from home, Mushroom Brown is your go-to color. This low-maintenance, cool-toned brunette is earthy and gorgeous, requiring minimal upkeep while offering a subtle, natural charm. Think cool brown tones close to your natural roots, intertwined with soft balayage highlights for a touch of whimsy. If you’re hoping for an all-over mushroom brown color, use Espresso Brown Coloring Conditioner .
COPPER APRICOT FUSION
Step into a world of warm, tangy hues with Copper Apricot. Where apricot meets strawberry and peach, creating a vibrant dance of colors. Whether you're going for an all-over glow, subtle highlights, or a balayage effect, this shade is low-maintenance and naturally warms up, creating a perfect, sun-kissed look with minimal effort. If you love a good DIY hair color project, get Copper Apricot tresses at home with Ginger Coloring Conditioners .
EXPENSIVE BRUNETTE
The Expensive Brunette trend is here to stay, epitomizing a new era of understated luxury. Think rich, deep brunette tones with a luminous sheen. To achieve this, use Espresso Brown Coloring Conditioner for that rich brunette hue that turns heads.
CARAMELIZED PEACH
For those contemplating between blonde, brunette, or copper, Caramelized Peach is your haven. This color is a harmonious blend of deep caramel and soft pink, adaptable to various personalities and hairstyles. It's about striking the perfect balance in your hair’s palette. Use Golden Brown and Rose Gold Coloring Conditioners to get the look from home.
GRAY CONTOURING
Silver tresses are making a bold statement in 2024, especially with Gray Contouring. This trend involves coloring specific hair sections to create a striking, standout look. It's a celebration of gray, transforming it from mere acceptance to a trendsetting choice, particularly stunning on curly hair. Keep your silver contour popping with Vibrant Silver Coloring Conditioner .
ROOT MELTING
Root Melting gracefully enters the chat with a seamless gradation from dark roots to lighter mid-lengths, creating a "lived-in" look that reduces the need for frequent touch-ups. It's perfect for those seeking a blonde look with less upkeep, blending blonde and brunette tones. You can do the color yourself from home with Golden Brown Coloring Conditioner .
SMOKED LAVENDER
Smoked Lavender is turning heads with its subtle, flattering shade. This smoky, muted lavender is part of a trend that elevates gray to the forefront, blending it with vibrant colors to create a unique, eye-catching look. Smoked Lavender can be yours with Smoky Purple and Pastel Silver Coloring Conditioners .
MIDNIGHT NAVY
Midnight Navy is a deeply enchanted color set to be a key tone in 2024. Perfect for textured hair and curls, this deep blue-gray shade lends an intense shine to each curl, creating a mesmerizing effect. Get the look easily from home without the salon visit with Extreme Blue and Extreme Silver Coloring Conditioners .
COWBOY COPPER
A standout trend from late 2023, cowboy copper mixes true copper with chestnut brown for a unique hue. It's a color here to stay, offering a beautiful, natural-looking warmth. If you’re hoping for a yeehaw Cowboy Copper color, use Ginger , Golden Brown and Extreme Red Coloring Conditioners .
GINGER RED
As a warmer variation of cowboy copper, ginger red has a luxurious, rich, orangey-red tone. It's striking and full of warmth, achieved through a combination of a semi-permanent copper to reddish-brown base, with strategically placed highlights and lowlights to add dimension. Color your hair ginger at home with Ginger Coloring Conditioner .
WHY OVERTONE?
With OVERTONE, it's more than just hair color—it's a movement. Less-toxic semi-permanent hair color? Check. Eco-friendly? Yep. Vegan and cruelty-free without any animal testing ever? Always. We're here to ensure your hair and scalp stay healthy and pop with gorgeous color without our planet paying the price.
So, which color has you buzzing? We can’t wait to help you start this year with a colorful bang—your style, your color, your rules. Let's make 2024 YOUR year filled with color confidence!