I bought this product 4 months ago, and I was worried it wouldn't work, and that it wouldn't do many colorings with the size of the container. Boy was I wrong!! I absolutely LOVE this coloring conditioner. I have really short hair, so it has went a long way- I've done my hair at least 6 times, and I still have 1/3 of my container. I have enough to do my hair about 4 or 5 more times. And I love the color. I had blonde highlights put in my hair so the red really pops. If you are trying to decide whether to purchase this item, please be rest assured you will not be disappointed. At least in MY case I was very satisfied.