EMBRACE YOUR BASE: THE FIRST STEP TO HAIR COLOR BLISS

Why Your Base Color is Your Bestie

First off, knowing your starting shade is like having the ultimate cheat sheet. It's not just about picking a color you love; it's about picking a color that loves you back. Different base colors can soak up color in unique ways, affecting how vibrant or muted your final look turns out. Light to dark, your natural hue sets the stage for how colors play out. It's science, it's art, it's...pretty awesome.

Celebrating Every Shade: Our Colorful Commitment

We're here to shout from the rooftops that our range has something for every shade under the sun. From the lightest grays to the deepest blacks and those intriguing reds and blondes in between, we've crafted our Color Depositing Treatment Masks to celebrate the diversity of hair shades. And because we're all about walking the walk, our products are clean, cruelty-free and full of hair and scalp nourishing ingredients. Good for your hair, good for the planet.

Scoring Your Perfect Color Match

Ready to find your color soulmate? Here's the lowdown:

• Light to Dark Gray: Enhance your natural grays with Vibrant Silver and Extreme Silver, add a subtle tint with our Pastels, or go bold with our highly pigmented options like Vibrant and Extreme collections.

• Strawberry to Copper Red: Whether you're aiming to enhance your base hue with our Natural selections, add a touch of color with our Pastel collection, or go bold with our intensely pigmented Vibrant and Extreme shades, there's something for every mood and moment.

• Light to Medium Blonde: With these light starting shades, the sky's the limit. Transform your look with a spectrum of colors that punch up your personal style, from subtle Pastel shades to Vibrant hues and head-turning Extreme colors designed to make heads turn.

• Dark Blonde to Light Brown: Our Vibrant shades are designed for seamless application and a personalized outcome on these starting shades. Expect the brightest results on blonde hair and a more subtle tint on brown.

  
  

• Medium to Dark Brown: Whether enhancing your natural hue with our dedicated For Brown Hair shades or adding a vibrant touch, our range offers everything from subtle highlights to bold, all-over color. Check out rich earth tones to striking fantasy colors, all designed to complement your brunette hair's natural beauty.

• Black: For those starting with a black starting shade, achieving vivid colors requires an important first step, as semi-permanent colors can't lighten your natural shade on their own. So, if you're aiming for that killer color pop, pre-lighten with The Bleach 30 Volume Hair Lightening System and create the perfect base for any color transformation.

Color Prep and Care: Keep It Vibrant

Prepping your hair is like setting the stage for a masterpiece. Keep your hair healthy and ready to take on new color. Post-color, it's all about maintaining that vibrancy and shine. Opt for a color-safe shampoo, like The Hydrator Moisturizing Shampoo, and, let's not forget, regular deep conditioning treatments. Reach for The Remedy Colorless Hair Mask to give your colored locks the TLC they deserve between colorings. Want to make your color truly pop? Use The Gloss Shine Reviving Treatment Mask before or after shampooing and enjoy a stunning glass hair finish.

Embracing Your Color Journey: Start with Understanding

Your hair color journey is an epic tale of self-expression, starting with a nod to your natural hair color. It's about making the rules, breaking them and making them again. So, explore our range, find your perfect match and let your hair color tell your unique story.