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Comparison of curly hair with and without daily conditioner over 3 weeks.
Comparison of curly hair with and without daily conditioner over 3 weeks.

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Royal Plum Color Depositing Treatment Mask

previously known as Purple for Brown Hair Coloring Conditioner

4.4
Rated 4.4 out of 5 stars
1,031 Reviews
Size8oz
$32.00
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$32.00
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 Deliver every month
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Product Details

Vegan, Leaping Bunny and PETA certified, oVertone Royal Plum Color Depositing Treatment Mask is a rich, bold, blue-violet treatment designed for those who want dimensional color, deep hydration, and high-impact shine without damage. Ideal for blonde, pre-lightened, or lighter brown hair, it delivers a saturated royal plum shade that lasts about 2–3 weeks or up to 10 washes, then fades gradually and evenly.*

This semi-permanent, deposit-only formula creates vibrant, jewel-toned color on lighter bases and a subtle, cool-toned tint on darker hair. For the boldest, most vibrant royal plum results, hair should be pre-lightened (bleached) before applying. On blonde or pre-lightened hair, Royal Plum appears as a deep, true violet with rich berry undertones. On light to medium brown hair, it creates a softer, more muted plum overlay. On darker hair, it enhances shine with a subtle violet reflection rather than a dramatic color transformation.

Color appears bold, saturated, and dimensional never flat and fades into softer lavender and berry tones over time for a lived-in, editorial finish.

The mask doubles as an intensive conditioner. Shea butter plus coconut, avocado, olive, linseed, sesame, jojoba, and evening primrose oils help deliver deep hydration, softness, and luminous shine while supporting stronger-feeling strands.

The gentle formula is non-damaging, ammonia-free, peroxide-free, vegan, and cruelty-free. Application is simple and convenient at home with salon-quality results. Always apply using gloves to dry hair, saturating evenly from roots to ends. Leave on for 15 minutes, then rinse thoroughly with warm water. Use weekly to maintain vibrancy, tone, and shine.

Enjoy premium color and conditioning care in one mask low commitment, high impact, and effortless at-home results for anyone ready to explore bold, salon-inspired color without the salon visit.

Individual color results may vary*
Ingredients

Ingredients:Water (Aqua, Eau), Cetearyl Alcohol, Propanediol, Behentrimonium Chloride, Aloe Barbadensis Leaf Juice, Glycerin, Hydrolyzed Pea Protein, Butyrospermum Parkii (Shea) Butter, Argania Spinosa (Argan) Kernel Oil, Cocos Nucifera (Coconut) Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Ricinus Communis (Castor) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Mentha Piperita (Peppermint) Oil, Mentha Spicata (Spearmint) Leaf Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Salix Alba (Willow) Bark Extract, Equisetum Arvense (Horsetail) Extract, Guar Hydroxypropyltrimonium Chloride, Caprylic/Capric Triglyceride, Benzyl Alcohol, Cetyl Alcohol, Stearyl Alcohol, Citric Acid, Dehydroacetic Acid, Sodium Benzoate, Sodium Chloride, Sodium Salicylate, Potassium Sorbate, Limonene, Linalool, Basic Red 51, Basic Violet 2, HC Blue 15
How to use

With gloves, apply the Color Depositing Treatment Mask evenly to dry hair. Allow it to infuse for 10-15 minutes, embracing the transformation. Then thoroughly rinse your hair and scalp with warm water. For continually vibrant hues, make this ritual a weekly affair!

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Royal Plum Color Depositing Treatment Mask

$32.00

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4.4
Rated 4.4 out of 5 stars
Based on 1,031 reviews
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1,031 reviews
  • KD
    Kelly D.
    Verified Buyer
    Reviewing
    Royal Plum Color Depositing Treatment Mask
    I recommend this product
    Pre-Bleached? No
    Starting Shade Dark Blonde - Light Brown
    Hair Texture Wavy
    Product Standouts Boosts Shine, Vibrant Color, Hydrates , Easy To Use
    Age 35-44
    Rated 5 out of 5 stars
    3 minutes ago
    Gorgeous purple!

    First time trying this purple and it does not disappoint! It is very rich and blends great with other overtone colors. You don’t need a lot when blending it with other colors - a little goes along way. Totally worth it!

    Was this helpful?
  • LM
    Lauren M.
    Verified Buyer
    Reviewing
    Royal Plum Color Depositing Treatment Mask
    I recommend this product
    Pre-Bleached? No
    Starting Shade Medium - Dark Brown
    Hair Texture Curly
    Product Standouts Enhance Natural Color, Curl Friendly, Good For Brown Hair, Easy To Use
    Age 25-34
    Rated 5 out of 5 stars
    15 hours ago
    I Love Overtone

    I have been using this color for almost a year now on medium-dark brown hair. It is super subtle in my hair and adds just a hint of purple, which I love. I get a lot of compliments. Also love that is doubles as a hair mask! My hair loves it too.

    Was this helpful?
  • DP
    Doreen P.
    Verified Buyer
    Reviewing
    Royal Plum Healthy Color Duo
    I recommend this product
    Pre-Bleached? Yes
    Starting Shade Medium - Dark Brown
    Hair Texture Straight
    Product Standouts Boosts Shine, Vibrant Color, Hydrates , Easy To Use
    Age 45-54
    Rated 5 out of 5 stars
    2 days ago
    Keep it fresh!

    Overtone is the best hair color I have found for not damaging your hair. It also gives you the ability to not only color your hair at home, but in addition, you can keep that color vibrant with the daily conditioner!

    Was this helpful?
  • MB
    Melody B.
    Verified Buyer
    Reviewing
    Royal Plum Healthy Color Duo
    I recommend this product
    Pre-Bleached? No
    Starting Shade Medium - Dark Brown
    Hair Texture Wavy
    Age 25-34
    Rated 5 out of 5 stars
    4 days ago
    Works really well

    I’ve used this more than once on my brown hair. The color always comes out nicely.

    Was this helpful?
  • EK
    Emily K.
    Verified Buyer
    Reviewing
    Royal Plum Color Depositing Treatment Mask
    I recommend this product
    Pre-Bleached? No
    Starting Shade Medium - Dark Brown
    Hair Texture Wavy
    Product Standouts Vibrant Color, Hydrates , Good For Brown Hair
    Age 25-34
    Rated 5 out of 5 stars
    4 days ago
    My perfect plum

    This color is everything I've wanted and more 😍

    Was this helpful?

frequently asked questions

What does Royal Plum look like on different hair colors? (HERO)

On blonde hair, Royal Plum appears rich purple. On brown hair, it creates a soft violet sheen. On black hair, it appears as a cool undertone.

Will Royal Plum work on brown hair?

Yes, as a subtle violet tint.

Do I need bleach for Royal Plum?

Bleach is optional depending on desired intensity.

How vibrant is Royal Plum?

Moderately vibrant on light hair.

How long does Royal Plum last?

Fades gradually over several washes.

Does Royal Plum fade patchy?

No. It fades evenly.

Will Royal Plum stain?

Possible; gloves recommended.

Is Royal Plum damaging?

No. It is conditioning.

Is Royal Plum bold or soft?

Bold on blonde, soft on brunette.

How do I maintain Royal Plum?

Refresh with a purple Daily Conditioner.

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