Maybe an unconventional reason to use this product: 3 years post-chemo and my hair is very thin and some areas are white instead of my normal red color. The white areas look even thinner cause basically you can't see the hair. Enter oVertone! It colors the white hair to match my natural red color and makes it all a little more vibrant (I sometimes mix it with the pastel rose gold for an even better match) and makes me look less like a cancer patient - I like to think I am rocking the chemo hair - maybe not but at least I feel better about how I look. My hair is so short conventional dye would grow out in a few days but I don't mind applying oVertone color frequently. I love it!! Thank you oVertone!