I am overall super happy with the warm ginger tint this color gives my hair. It looks great, and smells great! For me, it's 4 out of 5 stars (instead of 5/5) only because modified application is a bit tricky to achieve a more natural tint (and not too orange-y) on my hair. I have naturally very light blonde highlights framing my face, and my color varies/fades to a light brown at the nape of my neck. If I apply the color evenly over my hair, the face framing bits turned out really bright orange, and the back doesn't get colored enough to balance it out. I am able to achieve a good result with a combination strategy of: 1) applying color to the lowest layers of my hair while they're dry, 2) waiting ~15 minutes, 3) applying color to the middle layers while they're wet, 4) waiting ~5 minutes, 5) applying diluted (mixed with regular conditioner) color to the top/front layers while they're wet, 6) waiting only ~2 minutes, 7) and rinsing my whole head.
I plan to buy more when I run out, and will probably get the *extreme* conditioner as well as the daily.