SEE IT. LOVE IT. TRY IT.
frequently asked questions
What kind of brown is Chocolate Brown? (HERO)
Chocolate Brown is a warm brown shade, designed to deepen brunette hair naturally.
Will Chocolate Brown show on dark hair?
It deepens dark hair and adds shine rather than changing color.
Does Chocolate Brown require bleach?
No. It is designed for natural brown bases.
Is Chocolate Brown cooler than Auburn Brown?
Yes. It has less red and more neutral tones.
How long does Chocolate Brown last?
It fades gradually with washing.
Does Chocolate Brown fade patchy?
No. It fades evenly.
Will Chocolate Brown stain?
Minimal staining may occur.
Is Chocolate Brown damaging?
No. It is gentle and conditioning.
Is Chocolate Brown natural-looking?
Yes. It creates a rich, classic brunette finish.
How do I maintain Chocolate Brown?
Maintain with a Daily Conditioner.
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WHAT’S INSIDE? ONLY THE GOOD STUFF.
We’re serious about what goes into our products - cruelty-free, vegan and focused on
blending performance with hair health. Because why compromise when you can have it all
INSIDE THE MASK
Where healthy hair and real color meet.












