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Say Hello to
The Fader Shampoo

Our new clarifying cleanser that gently fades your shade

Before & After

The Fader Shampoo

Results will vary based on your hair health, porosity, and color intensity.

Extreme Purple

Pastel Pink

Vibrant Blue

Before and After Extreme Purple
Extreme Purple on Medium Brown
After 10 Washes
Before and After Pastel Pink
Pastel Pink on Platinum
After 3 Washes
Before and After Vibrant Blue
Vibrant Blue on Medium Blonde
After 1 Wash

To get the maximum benefits from The Fader:

  1. Wet hair thoroughly
  2. Lather a quarter-sized amount between palms
  3. Massage into roots and work through sections of hair you’d like to remove color from
  4. Let shampoo sit for 1-2 minutes
  5. Rinse thoroughly

Pro Tip: If you’re not following your shampoo with a Coloring Conditioner, we recommend The Remedy for maximum hydration.

The Fader 411

the fader shampoo

The Fader Shampoo

Fades color

Intense Hydration

Works in 1-2 minutes


The Fader Shampoo is packed with ingredients that fade your color while gently cleansing impurities from your hair and scalp.

Coconut Oil

Stimulates hair growth, encouraging hair to grow longer, thicker, and faster while also helping to prevent damage.

Vitamin B5

Increases hydration, helps moisturize hair to leave it glossy and detangled, improves scalp health.

Plant-Based Cleansers

Vegan and cruelty-free ingredients gently clean and nourish hair and scalp. No sulfates, parabens, or ammonia.

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Sodium Cocoyl Isethionate, Acrylates Copolymer, Glycerin, Decyl Glucoside, Cocamidopropyl Betaine, Lauramidopropyl Betaine, Sodium Carbonate, Cocamidopropyl Dimethylamine, Potassium Sorbate, Sodium Benzoate, Benzyl Alcohol, Sodium Gluconate, Caprylyl/Capryl Glucoside, Citric Acid, Menthol, Rosmarinus Officinalis (Rosemary) Leaf Oil, Panthenol, Sodium Hydroxide, Dehydroacetic Acid, Acetic Acid, Ascorbic Acid, Camellia Sinensis Leaf Extract

Sustainable Packaging

In addition to being vegan and cruelty-free, The Fader Shampoo is packaged in an eco-friendly, recyclable tube made with sugarcane resin, a renewable resource that reduces carbon footprint by 66%.*

*Vs. plastic packaging.

There’s even more info, inspo, & IRL content on the blog: