YOUR OVERTONE COLOR GUIDE
REAL QUESTIONS. REAL SOLUTIONS.
From fading to mess to choosing the right shade — we're breaking it all down.
SEMI-PERMANENT MEANS IT FADES. THAT'S THE POINT.
Our Color Depositing Treatment Masks are designed to give you bold, healthy color that lasts about 10 washes. They're gentle, ammonia-free—because they're meant to fade gradually, not stain your strands forever.
WANT YOUR COLOR TO GO THE DISTANCE?
HERE'S HOW TO MAKE IT LAST:
Start with clean,
dry hair
Saturate every strand
from root to tip
Leave on for 10-15
minutes (or longer)
Rinse with color water to
help seal in pigment
Wash with sulfate-free
shampoo only
Add Daily Conditioner
between full masks
to refresh color +
boost vibrancy
Limit heat styling
+ over washing
Color that fades gracefully = color that respect your hair.
THIS ISN'T BOX DYE.
IT'S BETTER.
Our semi-permanent color formulas are way less messy than traditional dyes. No harsh chemicals. No toxic smells. No permanent stain on your skin or bathroom counter.
STILL, COLOR LIKE A PRO.
HERE'S HOW TO KEEP IT CLEAN:
You're in control of your color — and your cleanup.
NOT SURE WHICH SHADE TO PICK? YOU'RE NOT ALONE.
We built a guide to show you what our colors really look like. We mean really. Scroll through before + afters across multiple hair types, starting shades, and textures.
TREATMENT MASK OR DAILY CONDITIONER?
The answer is: both.
These two formulas are designed to work together as a color + care system.
START BOLD WITH THE COLOR DEPOSITING TREATMENT MASK:
-
Intense pigment for major payoff
-
Deep hydration + conditioning
-
Ideal for first-time use or full refresh
-
Use weekly or as needed
MAINTAIN WITH DAILY CONDITIONER:
-
Light pigment = ongoing vibrancy
-
Use after shampoo like a normal conditioner
-
Keeps hair soft, shiny, and colorful between masks
-
Perfect for extending time between full applications
THIS ISN’T EITHER/OR
— IT’S A ROUTINE.
Overtone makes it easy to color boldly and care deeply—without damage, without confusion, and without compromise.
Color should feel good. Now it does.
