WHY CREATORS, COLORISTS & CURLY GIRLS ARE SWITCHING TO OVERTONE
Ditch the damage, not the bold. Our no-bleach, no-ammonia formulas are redefining at-home hair color—for every texture, every tone, every identity.
MEET THE NEW STANDARD IN HAIR COLOR
NO AMMONIA, NO FEAR
Say goodbye to harsh chemicals and hello to a nourishing, semi-permanent formula that smells good and feels better.
COLOR + CARE IN ONE STEP
Our formula is packed with hydrating ingredients like shea butter and coconut oil. It’s like a hair mask—with benefits.
INCLUSIVE BY DESIGN
Built for brown hair, curly hair, and every beautiful texture in between. We see you—and we made this for you.
COMMUNITY-POWERED CONFIDENCE
★★★★★
I finally found a red that works for my curls.
C.M.
★★★★★
It’s not just color—it’s self-expression with zero damage.
M.J.
★★★★★
Overtone gave me my glow-up, not a grow-out.
B.R.
TAG US TO BE FEATURED!
@OVERTONECOLOR
BECAUSE WHAT YOU PUT ON YOUR HAIR MATTERS
TRY THE CULT FAVORITES
NO RULES. JUST REAL, RADIANT COLOR.
Whether you're refreshing your roots or going full transformation, Overtone is your healthier, bolder way to color.
