COLOR THAT REFUSES TO CONFORM
Award-winning. Damage-free. Trusted by over 1 million fans.
BOLD ISN'T A TREND. IT'S YOUR ENERGY.
From vivids to pastels, you don’t just wear color, Overtone’s pigment-rich, damage-free formulas give you high-impact hair that turns heads, tells stories, and never boxes you in.
WE DON'T DO "BASIC"
Box dyes try to fit you in a formula. We give you the freedom to break every hair rule:
EXTREME COLLECTION
Saturated, show-stopping, unapologetic.
VIBRANT COLLECTION
Lush, long-lasting hues that love brown hair.
PASTEL COLLECTION
Ethereal tones with attitude.
SMOKY COLLECTION
Moody, jewel-toned drama with a soft edge.
REAL RESULTS. REAL HAIR.
REAL EXPRESSION.
Color is more than a shade—it’s your current vibe.Switch it. Remix it. Fade it out and start again.
Split-tone? Iconic.
Peekaboo pieces? Always in.
Color-blocks? Headliner status.
Money pieces? Give ‘em statement-worthy.
Match your makeup? Match your mood.
Every formula is made to be layered, faded, and customized. You make the rules—we just make the color.
WANT LOUDER COLOR?
BEACH LIKE A PRO
If bold is your baseline but you’re craving extreme-level payoff, our bleach is your BFF. It preps your hair for ultra-saturated results—without the scary salon damage.
Designed for DIY
Gentle, fast, and effective
Perfect for bold placements & transitions
YOU CHANGE MOODS. YOUR HAIR SHOULD KEEP UP.
Use The Fader to soften or switch shades
Layer new tones over faded color
Wash it out, remix it, repeat
Weekly or monthly transformations? No judgment. Just bold hair freedom.
THE REVIEWS ARE AS LOUD AS THE COLOR
★★★★★
“I changed my hair four times this month and Overtone kept up. It’s giving rainbow RPG.” — R.D.
★★★★★
“Bleached once. Rocked Extreme Green. Faded it out. Now I’m living in my Extreme Blue era.” — F.S.
★★★★★
“I do split-tone every 3 weeks and people still stop me on the street and ask me where I get my hair done.” — B.B.
TAG US @OVERTONECOLOR TO BE FEATURED IN YOUR BOLDEST LOOKS.
BOLD. CLEAN. CONSCIOUS.
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Vegan & cruelty-free
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Free from ammonia, parabens & sulfates
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For all textures + types
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Powered by shea butter, coconut oil, and avocado oil
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Female-led. Planet-loving. Damage-free.
NEW SHADE? NEW YOU.
Add pops of color or go highly dimensional. Overtone gives you the color freedom you deserve—with the tools to undo, remix, and go again.
No rules. No gatekeeping. Just great color.