Introducing Cherry Chestnut—the rich, warm red you’ve been waiting for! Perfect for fall, this shade combines deep red with cozy plum undertones, striking the perfect balance of bold and wearable. Designed to add depth and vibrancy to all hair types and shades, it brings head-turning color in a nourishing, damage-free formula that keeps your hair healthy, shiny, and soft.

WHY CHERRY CHESTNUT:

Deeply Conditioning: Formulated to hydrate and nourish, keeping hair soft, shiny, and healthy with every use.

Salon Results at Home: Easy DIY color that gives you professional-level vibrancy and depth right from your bathroom.

Safe for Brown Hair: Rich enough to show up beautifully on brunettes without any need for lightening or bleach.

For All Textures & Types: Made to enhance and condition every hair type, from curls to straight and everything in between.

No Nasties Allowed: Free of harsh chemicals, sulfates, and parabens to keep your hair (and scalp!) happy and safe.

Award-Winning Formula: Recognized for its innovation and results, bringing high-quality color that’s gentle and effective.

HERE'S HOW IT LOOKS ON YOU:

Brown hair: Natural auburn vibes with a hint of red—no lightening needed

Light or freshly bleached hair: Bold cherry with a fuchsia-plum twist

KEY INGREDIENTS FOR HAIR & SCALP SUPPORT:

Whether you’re drawn to a deep plum purple, a bold fiery red, or a hint of strawberry blonde, there’s a shade to match your mood. Our new Cherry Chestnut is here to add that perfect warm, vibrant touch! Which color are you most excited to try? We can’t wait to see the looks you create with our new shades. Tag us in your transformations on social @overtonecolor #overtonecolor!