AUBURN BROWN IS THE VIRAL SHADE FALL'S BEEN WAITING FOR
Warm, radiant, and ultra-nourishing—our most wearable new color is here.
Meet Auburn Brown—the cozy, copper-lit brunette that’s already trending across TikTok and topping everyone’s fall mood boards.
Blending rich brunette depth with soft red undertones, this shade delivers natural warmth with glow-up energy. It’s buildable, dimensional, and nourishing AF, made to enhance what you’ve already got.
Curl-safe, vegan, and deeply conditioning
Designed to elevate your natural tone
Works on blonde, light/medium brown, and textured hair
Launching in 8oz Color Depositing Treatment Mask only
WHAT TO EXPECT WITH AUBURN BROWN
Not sure how this shade will show up on your hair? Here's what to expect:
Platinum & Light Blonde → Boldest payoff. Rich, radiant auburn with coppery depth and high shine.
Light to Medium Brown → Visible warmth and enhanced tone. Think: natural but elevated.
Dark Brown → Subtle tint that glows in the light—like a filter for your real hair.
Textured Hair → Rich, curl-safe hydration and tonal enhancement—zero crunch, just bounce.
NOT SURE WHICH BROWN IS RIGHT FOR YOU? WE GOT YOU.
Choosing your perfect brunette just got easier. Here’s how Auburn Brown stacks up against the rest of our most-loved brown shades:
ESPRESSO BROWN
The Boldest Brunette
Our deepest, richest shade—Espresso brings intense, cool-toned depth that’s almost black in low light. For those who want maximum dimension with minimal warmth.
Best for: Medium to dark brown bases seeking bold tone, not tonal shift.
CHOCOLATE BROWN
Natural, grounded, and endlessly wearable—Chocolate is that soft brown that just works. Slightly cool, never flat.
Best for: Brunettes wanting a gentle refresh or soft tone boost.
GOLDEN BROWN
A light-reflective brown kissed with golden warmth. Brightens your base without taking you blonde.
Best for: Dark blondes to light brunettes looking for sunlit dimension.
AUBURN BROWN (NEW!)
A radiant, copper-warmed brunette that blends richness with red-toned glow. Universally flattering and designed to enhance, not overpower.
Best for:
✔ Blonde to light brown: visible copper-red vibrancy
✔ Medium brown: warm, multidimensional shift
✔ Dark brown: subtle lit-from-within enhancement
NO MATTER YOUR PICK, EVERY OVERTONE BROWN IS:
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Curl-safe
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Damage-free
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Infused with shea butter, coconut oil & jojoba oil
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Free from ammonia, peroxide, and harsh chemicals
REAL REVIEWS FROM OUR COLOR CREW
★★★★★
“It gave me that soft auburn glow I've been looking for. It just fits my natural hair.”
— Danielle M.
★★★★★
“This is the most flattering brunette shade I’ve ever used. My hair feels amazing.”
— Jamie L.
★★★★★
“I love that it showed up on my light brown hair without being overwhelming. It’s warm and cozy.”
— Grace D.
FREQUENTLY ASKED (TOTALLY VALID) QUESTIONS
Q: IS AUBURN BROWN THE SAME AS CHOCOLATE OR GOLDEN BROWN?
A: Nope. Auburn Brown leans warmer and redder—more copper-toned, less earthy or golden. Think brunette with a fiery glow.
Q: WILL THIS WORK ON DARK BROWN HAIR?
A: Yes—but expect a subtle warmth. For max payoff, start lighter or layer with a brighter shade like Cherry Chestnut.
Q: WHY IS IT ONLY IN 8OZ?
A: Auburn Brown is launching exclusively in our full-size Coloring Conditioner to give you the richest results.
Q: WILL IT STAIN MY SKIN OR BATHROOM?
A: Auburn is less intense than bolder shades, but it still has pigment. Use Stain Eraser for quick cleanup.
Auburn Brown Is the Fall Signature Shade Make it yours before it’s gone.
This isn’t just another brunette. It’s glow-up color you can feel—hydrating, clean, and built to enhance your natural.