SEE IT. LOVE IT. TRY IT.
WHAT’S INSIDE? ONLY THE GOOD STUFF.
We’re serious about what goes into our products - cruelty-free, vegan and focused on
blending performance with hair health. Because why compromise when you can have it all


Key Ingredients & Benefits
No fluff— just the good stuff! We're serious about what goes into our products—cruelty-free, vegan and focused on blending performance with hair health. Because why compromise when you can have it all?
Hair Goodness

Hydrolyzed Pea Protein:
Helps to strengthen hair fibers and support hair elasticity.

Shea Butter
Deeply moisturizes, softens, and imparts shine.

Coconut Oil
Helps to protect hair and visibly reduce frizz and breakage.

Jojoba Oil
Aids in fighting dryness, breakage, and split ends.

Meadowfoam oil
Helps to prevent moisture loss, providing hydration for the hair and scalp.
Scalp Love

Aloe Leaf Juice
Delivers vitamins and minerals to help soothe the scalp and hydrate the hair.

Rosemary Oil
Enhances scalp integrity, which may support hair growth.

Spearmint Oil
Helps to balance the scalp.

Peppermint Oil
Revitalizes the scalp with a cooling sensation.

Willow Bark Extract
Gently exfoliates the scalp.
Shop by Desired Color
frequently asked questions
How often should I tone my hair?
For optimal results, we recommend using the Toning Conditioner once a week to maintain your desired tone.
Can I use the Purple Toning Conditioner on colored hair?
Yes, our Toning Conditioners are safe for use on colored hair. However, if you’ve recently colored your hair, it’s always a good idea to patch test a small section first!
Can I use the Purple Toning Conditioner on dark hair?
While the Purple Toning Conditioner is primarily for blonde, silver, or lightened hair, it can be used on darker hair to add a subtle, cool-toned sheen, especially if highlighted. However, the effects may be less noticeable on darker hair.
How long do the toning results last?
Toning results can last for several washes, depending on your hair type and the frequency of use. For optimal results, we recommend using it once a week!
Will this dry out my hair?
No! Our formula deeply hydrates and nourishes your hair while neutralizing brassiness.