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We’ve been transforming hair for 10 years—and we couldn’t have done it without YOU💜 Shop the color systems trusted by millions since 2015.

The Ultimate Hair Wash Duo. A Shampoo and Conditioner system designed to defend vibrancy, promote healthy hair growth, and boost scalp health. Shop now!

THE GLOSS IS BACK (AGAIN) ✨ Sold out twice. Viral on TikTok. Back for a third drop — while it lasts. Shop now!

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Black Velvet Color Depositing Treatment Mask

Black Velvet Color Depositing Treatment Mask

$32.00

Cherry Chestnut Color Depositing Treatment Mask

Cherry Chestnut Color Depositing Treatment Mask

$32.00

Black Velvet Color Depositing Daily Conditioner

Black Velvet Color Depositing Daily Conditioner

4.5oz

$13.50

Cosmic Cobalt Color Depositing Daily Conditioner

Cosmic Cobalt Color Depositing Daily Conditioner

4.5oz

$13.50

Cosmic Cobalt Color Depositing Treatment Mask

Cosmic Cobalt Color Depositing Treatment Mask

$32.00

Espresso Brown Color Depositing Daily Conditioner

Espresso Brown Color Depositing Daily Conditioner

4.5oz

$13.50

Espresso Brown Color Depositing Treatment Mask

Espresso Brown Color Depositing Treatment Mask

$32.00

Emerald Envy Color Depositing Treatment Mask

Emerald Envy Color Depositing Treatment Mask

8oz

$32.00

Shop by Intensity - Extreme

Vivid Violet Color Depositing Treatment Mask
Vivid Violet Color Depositing Treatment Mask

Vivid Violet Color Depositing Treatment Mask

From $13.00 - $32.00 USD
4.6
Rated 4.6 out of 5 stars
774 Reviews
Vivid Violet Color Depositing Daily Conditioner

Vivid Violet Color Depositing Daily Conditioner

$18.00 - $18.00 USD
4.6
Rated 4.6 out of 5 stars
774 Reviews
Cosmic Cobalt Color Depositing Treatment Mask
Cosmic Cobalt Color Depositing Treatment Mask

Cosmic Cobalt Color Depositing Treatment Mask

From $13.00 - $32.00 USD
4.4
Rated 4.4 out of 5 stars
316 Reviews
Ruby Red Color Depositing Treatment Mask
Ruby Red Color Depositing Treatment Mask
person with extreme red hair color on pre-lightened long hair

Ruby Red Color Depositing Treatment Mask

From $13.00 - $32.00 USD
4.6
Rated 4.6 out of 5 stars
295 Reviews
Twilight Titanium Color Depositing Treatment Mask
Twilight Titanium Color Depositing Treatment Mask

Twilight Titanium Color Depositing Treatment Mask

From $13.00 - $32.00 USD
4.1
Rated 4.1 out of 5 stars
383 Reviews
Ruby Red Color Depositing Daily Conditioner

Ruby Red Color Depositing Daily Conditioner

$18.00 - $18.00 USD
4.6
Rated 4.6 out of 5 stars
295 Reviews
Extreme Pink Coloring Conditioner
31% OFF

Extreme Pink Coloring Conditioner

$9.00 - $9.00 USD $13.00
4.5
Rated 4.5 out of 5 stars
157 Reviews
Blue Lagoon Color Depositing Treatment Mask
Blue Lagoon Color Depositing Treatment Mask

Blue Lagoon Color Depositing Treatment Mask

From $13.00 - $32.00 USD
4.1
Rated 4.1 out of 5 stars
180 Reviews
 

Vivid Violet Healthy Color Duo

$47.00 - $47.00 USD
4.6
Rated 4.6 out of 5 stars
774 Reviews
Cosmic Cobalt Color Depositing Daily Conditioner

Cosmic Cobalt Color Depositing Daily Conditioner

$13.50 - $13.50 USD
4.4
Rated 4.4 out of 5 stars
316 Reviews
Magenta Majesty Color Depositing Treatment Mask
Magenta Majesty Color Depositing Treatment Mask

Magenta Majesty Color Depositing Treatment Mask

From $13.00 - $32.00 USD
4.4
Rated 4.4 out of 5 stars
239 Reviews
Extreme Pink Daily Conditioner
28% OFF

Extreme Pink Daily Conditioner

$13.00 - $13.00 USD $18.00
4.5
Rated 4.5 out of 5 stars
157 Reviews
Poppy Orange Color Depositing Treatment Mask
Poppy Orange Color Depositing Treatment Mask
bright orange hair color on person with long, curly pre-lightened hair

Poppy Orange Color Depositing Treatment Mask

From $9.00 - $32.00 USD $13.00
4.5
Rated 4.5 out of 5 stars
109 Reviews
 
charcoal gray hair color on person with shoulder, curly length pre-lightened hair
Sold Out

Twilight Titanium Color Depositing Daily Conditioner

$18.00 - $18.00 USD
4.1
Rated 4.1 out of 5 stars
383 Reviews
Emerald Envy Color Depositing Treatment Mask

Emerald Envy Color Depositing Treatment Mask

$32.00 - $32.00 USD
4.6
Rated 4.6 out of 5 stars
132 Reviews
Blue Lagoon Color Depositing Daily Conditioner
Blue Lagoon Color Depositing Daily Conditioner

Blue Lagoon Color Depositing Daily Conditioner

From $6.00 - $18.00 USD $8.00
4.1
Rated 4.1 out of 5 stars
180 Reviews
Cosmic Cobalt Healthy Color Duo

Cosmic Cobalt Healthy Color Duo

$42.50 - $42.50 USD
4.4
Rated 4.4 out of 5 stars
316 Reviews
 

Ruby Red Healthy Color Duo

$47.00 - $47.00 USD
4.6
Rated 4.6 out of 5 stars
295 Reviews
 
 Sold Out

Twilight Titanium Healthy Color Duo

$47.00 - $47.00 USD
4.1
Rated 4.1 out of 5 stars
383 Reviews
Magenta Majesty Healthy Color Duo
Magenta Majesty Healthy Color Duo

Magenta Majesty Healthy Color Duo

From $42.50 - $47.00 USD
4.4
Rated 4.4 out of 5 stars
239 Reviews
Magenta Majesty Color Depositing Daily Conditioner
Magenta Majesty Color Depositing Daily Conditioner

Magenta Majesty Color Depositing Daily Conditioner

From $13.50 - $18.00 USD
4.4
Rated 4.4 out of 5 stars
239 Reviews
 
bright orange hair color on person with long, curly pre-lightened hair
Sold Out

Poppy Orange Color Depositing Daily Conditioner

$13.00 - $13.00 USD $18.00
4.5
Rated 4.5 out of 5 stars
109 Reviews
 

Blue Lagoon Healthy Color Duo

$47.00 - $47.00 USD
4.1
Rated 4.1 out of 5 stars
180 Reviews
 
person with teal hair color on shoulder length pre-lightened long hair

Extreme Teal Complete System

$50.00 - $50.00 USD
4.1
Rated 4.1 out of 5 stars
180 Reviews
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