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Purple Toning Conditioner

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$18.00
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3.7
Rated 3.7 out of 5 stars
180 Reviews
$18.00 Regular price $26.00
  • Contains: 8 fl. oz. (full size)
  • Perfect For: Toning out yellow undertones on platinum blonde to light brown starting shades, highlights, or balayage 
  • Made With: 100% vegan, cruelty-free formula
  • Effective On: All hair types and curl-friendly
  • Free Of: Ammonias, parabens, and sulfates

Formulated without sulfates, parabens, phthalates, silicones, mineral oil, and synthetic color, and fragrance.

INGREDIENTS: Water (Aqua/Eau), Cetearyl Alcohol, Aloe Barbadensis Leaf Juice, Cetyl Alcohol, Stearyl Alcohol, Behentrimonium Chloride, Glycerin, Guar Hydroxypropyltrimonium Chloride, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Linum Usitatissimum (Linseed) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Argania Spinosa (Argan) Kernel Oil, Crambe Abyssinica (Abyssinian) Seed Oil, Mentha Cardiaca (Spearmint) Leaf Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Benzyl Alcohol, Dehydroacetic Acid, Polysorbate 60, Amodimethicone, Basic Violet 1, Basic Blue 9, Basic Red 46

After shampooing, apply evenly to wet or damp hair, focusing on areas that need toning. Allow to infuse for 3-5 minutes, then thoroughly rinse your hair and scalp with warm water. For extra toning, leave on for up to 10 minutes.


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Purple Toning Conditioner

$18.00 Regular price $26.00

SEE IT. LOVE IT. TRY IT.

WHAT’S INSIDE? ONLY THE GOOD STUFF.

We’re serious about what goes into our products - cruelty-free, vegan and focused on
blending performance with hair health. Because why compromise when you can have it all

Key Ingredients & Benefits

No fluff— just the good stuff! We're serious about what goes into our products—cruelty-free, vegan and focused on blending performance with hair health. Because why compromise when you can have it all?

Hair Goodness

Hydrolyzed Pea Protein:

Hydrolyzed Pea Protein:

Helps to strengthen hair fibers and support hair elasticity.

Shea Butter

Shea Butter

Deeply moisturizes, softens, and imparts shine.

Coconut Oil

Coconut Oil

Helps to protect hair and visibly reduce frizz and breakage.

Jojoba Oil

Jojoba Oil

Aids in fighting dryness, breakage, and split ends.

Meadowfoam oil

Meadowfoam oil

Helps to prevent moisture loss, providing hydration for the hair and scalp.

Scalp Love

Aloe Leaf Juice

Aloe Leaf Juice

Delivers vitamins and minerals to help soothe the scalp and hydrate the hair.

Rosemary Oil

Rosemary Oil

Enhances scalp integrity, which may support hair growth.

Spearmint Oil

Spearmint Oil

Helps to balance the scalp.

Peppermint Oil

Peppermint Oil

Revitalizes the scalp with a cooling sensation.

Willow Bark Extract

Willow Bark Extract

Gently exfoliates the scalp.

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3.7
Rated 3.7 out of 5 stars
Based on 180 reviews
180 reviews
  • LM
    Lucy M. M.
    Verified Buyer
    Reviewing
    Blue Toning Conditioner
    I recommend this product
    Rated 5 out of 5 stars
    1 hour ago
    Worked better that expected

    It helped me tone down the orange color I had and made it more gold-like.

  • T
    Tiffani
    Reviewing
    Purple Toning Conditioner
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    5 Stars

    Easy to use, beautiful colors and my hair feels amazing!

  • B
    beckie
    Verified Buyer
    Reviewing
    Purple Toning Conditioner
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    works great!

    I was skeptical at first, but it worked great! Everyone almost immediately noticed a difference

  • IS
    Iris S.
    Verified Buyer
    Reviewing
    Blue Toning Conditioner
    I recommend this product
    Rated 5 out of 5 stars
    4 months ago
    5 Stars

    As one with graying hair who has whole-head white highlights added in, I love this light Blue Toning Conditioner - it's better for me than the deeper violet tones, which can 'drabben' my hair - the lighter blue (actually a pale Periwinkle tone) is better.

  • EJ
    Emily J.
    Verified Buyer
    Reviewing
    Purple Toning Conditioner
    I recommend this product
    Rated 5 out of 5 stars
    8 months ago
    5 Stars

    Great addition to my hair routine to help balance my lighter color

frequently asked questions

How often should I tone my hair?

For optimal results, we recommend using the Toning Conditioner once a week to maintain your desired tone.

Can I use the Purple Toning Conditioner on colored hair?

Yes, our Toning Conditioners are safe for use on colored hair. However, if you’ve recently colored your hair, it’s always a good idea to patch test a small section first!

Can I use the Purple Toning Conditioner on dark hair?

While the Purple Toning Conditioner is primarily for blonde, silver, or lightened hair, it can be used on darker hair to add a subtle, cool-toned sheen, especially if highlighted. However, the effects may be less noticeable on darker hair.

How long do the toning results last?

Toning results can last for several washes, depending on your hair type and the frequency of use. For optimal results, we recommend using it once a week!

Will this dry out my hair?

No! Our formula deeply hydrates and nourishes your hair while neutralizing brassiness.


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