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Comparison of curly hair with and without daily conditioner over 3 weeks.
Comparison of curly hair with and without daily conditioner over 3 weeks.

Item is in stock

Royal Plum Color Depositing Treatment Mask

previously known as Purple for Brown Hair Coloring Conditioner

4.4
Rated 4.4 out of 5 stars
1,038 Reviews
Size8oz
$32.00
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Purchase Options
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$32.00
$32.00
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 Deliver every month
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 Deliver every month
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Product Details

Transform your hair with our Color Depositing Treatment Masks—the perfect way to refresh your hue while deeply nourishing every strand.

Our long-lasting, semi-permanent formula is enriched with natural oils like Jojoba and Coconut, delivering intense moisture for hair that feels irresistibly smooth, soft, and lustrously shiny. Designed for easy, failproof application, this gentle treatment helps you achieve vibrant, salon-quality results right at home.

Respecting your hair’s integrity, our non-damaging, deposit-only formula adds rich color—no bleach required. It's packed with hair-loving ingredients to keep your strands and scalp happy.

Enjoy bold, beautiful color for 2-3 weeks.*

*Individual color results may vary.

Ingredients

Ingredients Water (Aqua, Eau), Cetearyl Alcohol, Propanediol, Behentrimonium Chloride, Aloe Barbadensis Leaf Juice, Glycerin, Hydrolyzed Pea Protein, Butyrospermum Parkii (Shea) Butter, Argania Spinosa (Argan) Kernel Oil, Cocos Nucifera (Coconut) Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Ricinus Communis (Castor) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Mentha Spicata (Spearmint) Leaf Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Salix Alba (Willow) Bark Extract, Equisetum Arvense (Horsetail) Extract, Guar Hydroxypropyltrimonium Chloride, Caprylic/Capric Triglyceride, Benzyl Alcohol, Cetyl Alcohol, Stearyl Alcohol, Citric Acid, Dehydroacetic Acid, Sodium Benzoate, Sodium Chloride, Sodium Salicylate, Potassium Sorbate, Carvone, Limonene, Basic Red 51, Basic Violet 2 (C.I. 42520), HC Blue 15.
We do our best to keep our website as up to date as possible. From time to time our formulas may change to improve performance or to meet evolving regulations. Because of this, the ingredient list shown here may differ from the ingredients on the product package you receive. For the most accurate and current information, please refer to the ingredient list on your product packaging.
How to use

With gloves, apply the Color Depositing Treatment Mask evenly to dry hair. Allow it to infuse for 10-15 minutes, embracing the transformation. Then thoroughly rinse your hair and scalp with warm water. For continually vibrant hues, make this ritual a weekly affair!

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Royal Plum Color Depositing Treatment Mask

$32.00

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SEE IT. LOVE IT. TRY IT.

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4.4
Rated 4.4 out of 5 stars
Based on 1,038 reviews
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1,038 reviews
  • MM
    Meghan M. M.
    Verified Buyer
    Reviewing
    Royal Plum Color Depositing Treatment Mask
    I recommend this product
    Starting Shade Medium - Dark Brown
    Hair Texture Wavy
    Product Standouts Hydrates , Good For Brown Hair, Easy To Use
    Age 25-34
    Rated 5 out of 5 stars
    10 hours ago
    My Go To

    I absolutely love this color. It was the first one I ever tried and I always end up going back to it.

    Was this helpful?
  • MM
    Michele M.
    Verified Buyer
    Reviewing
    Royal Plum Color Depositing Treatment Mask
    I recommend this product
    Pre-Bleached? No
    Starting Shade Medium - Dark Brown
    Hair Texture Curly
    Product Standouts Vibrant Color, Good For Brown Hair, Easy To Use
    Age 55+
    Rated 5 out of 5 stars
    1 week ago
    Amazing

    Beautiful pigments! This is my go-to for my purple

    Was this helpful?
    oVertone Color
    6 days ago

    Hi Michele! We absolutely LOVE hearing that Royal Plum is your go-to for purple - what a perfect choice! You're so right about those beautiful pigments - Royal Plum has such gorgeous depth and richness that really makes purple hair pop with that perfect balance of color payoff. It sounds like you've found your holy grail shade, and we couldn't be happier that it's delivering exactly what you need for your purple hair goals! Thank you for being such a loyal Royal Plum fan and for taking the time to share the love - customers like you who've found their perfect match make our day!

  • CB
    Chelsea B.
    Verified Buyer
    Reviewing
    Royal Plum Color Depositing Treatment Mask
    I recommend this product
    Pre-Bleached? No
    Starting Shade Medium - Dark Brown
    Hair Texture Wavy
    Product Standouts Boosts Shine, Vibrant Color, Hydrates , Good For Brown Hair, Easy To Use
    Age 35-44
    Rated 5 out of 5 stars
    1 week ago
    My favorite! No need for highlights

    I love that I can get a rich purple color without lightening my hair first. Lasts several washes without fading. It also covers my gray hairs well for 2-3 washes. When it does fade, it does so gradually and looks so pretty. This photo was taken approx 2 weeks after application.

    Was this helpful?
    oVertone Color
    6 days ago

    Hi Chelsea! This is exactly why we created Royal Plum - you've nailed the perfect use case! We're absolutely thrilled that you're getting such gorgeous rich purple results without any pre-lightening, and it sounds like you've discovered one of our favorite things about this shade - how beautifully it works on natural hair while giving you that salon-worthy color. The fact that it's covering your grays so well and lasting several washes is music to our ears! We love how you described the gradual fade too - that's exactly what we aimed for with this formula, so the color transitions naturally rather than just washing out abruptly. Your 2-week photo sounds like it must still look absolutely stunning! Thank you for sharing your experience and for choosing Royal Plum as your go-to for that perfect no-bleach purple - you're proof that you really can have beautiful, vibrant color without all the damage!

  • DF
    Deidra F.
    Verified Buyer
    Reviewing
    Royal Plum Color Depositing Treatment Mask
    I recommend this product
    Pre-Bleached? No
    Starting Shade Light - Dark Gray
    Hair Texture Wavy
    Age 45-54
    Rated 5 out of 5 stars
    1 week ago
    Great Coverage

    Love the Color always comes out great, bright, and bold!

    Was this helpful?
  • L
    Lisa
    Reviewing
    Royal Plum Color Depositing Daily Conditioner
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    5 Stars

    Live this colour

    Was this helpful?

frequently asked questions

What does Royal Plum look like on different hair colors? (HERO)

On blonde hair, Royal Plum appears rich purple. On brown hair, it creates a soft violet sheen. On black hair, it appears as a cool undertone.

Will Royal Plum work on brown hair?

Yes, as a subtle violet tint.

Do I need bleach for Royal Plum?

Bleach is optional depending on desired intensity.

How vibrant is Royal Plum?

Moderately vibrant on light hair.

How long does Royal Plum last?

Fades gradually over several washes.

Does Royal Plum fade patchy?

No. It fades evenly.

Will Royal Plum stain?

Possible; gloves recommended.

Is Royal Plum damaging?

No. It is conditioning.

Is Royal Plum bold or soft?

Bold on blonde, soft on brunette.

How do I maintain Royal Plum?

Refresh with a purple Daily Conditioner.

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WHAT’S INSIDE? ONLY THE GOOD STUFF.

We’re serious about what goes into our products - cruelty-free, vegan and focused on
blending performance with hair health. Because why compromise when you can have it all

INSIDE THE MASK

Where healthy hair and real color meet.

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