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We’ve been transforming hair for 10 years—and we couldn’t have done it without YOU💜 Shop the color systems trusted by millions since 2015.

The Ultimate Hair Wash Duo. A Shampoo and Conditioner system designed to defend vibrancy, promote healthy hair growth, and boost scalp health. Shop now!

THE GLOSS IS BACK (AGAIN) ✨ Sold out twice. Viral on TikTok. Back for a third drop — while it lasts. Shop now!

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Black Velvet Color Depositing Treatment Mask

Black Velvet Color Depositing Treatment Mask

$32.00

Cherry Chestnut Color Depositing Treatment Mask

Cherry Chestnut Color Depositing Treatment Mask

$32.00

Black Velvet Color Depositing Daily Conditioner

Black Velvet Color Depositing Daily Conditioner

4.5oz

$13.50

Cosmic Cobalt Color Depositing Daily Conditioner

Cosmic Cobalt Color Depositing Daily Conditioner

4.5oz

$13.50

Cosmic Cobalt Color Depositing Treatment Mask

Cosmic Cobalt Color Depositing Treatment Mask

$32.00

Espresso Brown Color Depositing Daily Conditioner

Espresso Brown Color Depositing Daily Conditioner

4.5oz

$13.50

Espresso Brown Color Depositing Treatment Mask

Espresso Brown Color Depositing Treatment Mask

$32.00

Emerald Envy Color Depositing Treatment Mask

Emerald Envy Color Depositing Treatment Mask

8oz

$32.00

New Year New Savings

Vibrant Purple Coloring Conditioner
Vibrant Purple Coloring Conditioner
31% OFF

Vibrant Purple Coloring Conditioner

From $9.00 - $22.00 USD $13.00
4.0
Rated 4.0 out of 5 stars
237 Reviews
Vibrant Purple Daily Conditioner
28% OFF

Vibrant Purple Daily Conditioner

$13.00 - $13.00 USD $18.00
4.3
Rated 4.3 out of 5 stars
70 Reviews
 
person with violet purple hair color dip dye on pre-lightened locs
30% OFF

Vibrant Purple Healthy Color Duo

$33.00 - $33.00 USD $47.00
4.1
Rated 4.1 out of 5 stars
119 Reviews
Vivid Violet Color Depositing Daily Conditioner

Vivid Violet Color Depositing Daily Conditioner

$18.00 - $18.00 USD
4.6
Rated 4.6 out of 5 stars
774 Reviews
Orange for Brown Hair Daily Conditioner
person with deep orange hair color for brown on highlighted coily hair
28% OFF

Orange for Brown Hair Daily Conditioner

$13.00 - $13.00 USD $18.00
3.6
Rated 3.6 out of 5 stars
129 Reviews
Extreme Pink Daily Conditioner
28% OFF

Extreme Pink Daily Conditioner

$13.00 - $13.00 USD $18.00
4.5
Rated 4.5 out of 5 stars
157 Reviews
Magenta Morning Color Depositing Treatment Mask
Magenta Morning Color Depositing Treatment Mask

Magenta Morning Color Depositing Treatment Mask

From $9.00 - $32.00 USD $13.00
4.0
Rated 4.0 out of 5 stars
86 Reviews
The Remedy Sample Size (2 oz)
The Remedy Sample Size (2 oz)
27% OFF

The Remedy Sample Size (2 oz)

$8.00 - $8.00 USD $11.00
4.3
Rated 4.3 out of 5 stars
97 Reviews
 
 54% OFF

The Hydrator Moisturizing Shampoo

$12.00 - $12.00 USD $26.00
4.7
Rated 4.7 out of 5 stars
80 Reviews
 
bright purple hair strand and faded purple hair strand
54% OFF

The Fader Shampoo

$12.00 - $12.00 USD $26.00
3.7
Rated 3.7 out of 5 stars
135 Reviews
Vibrant Blue Daily Conditioner
28% OFF

Vibrant Blue Daily Conditioner

$13.00 - $13.00 USD $18.00
4.0
Rated 4.0 out of 5 stars
144 Reviews
Lilac Lotus Color Depositing Daily Conditioner

Lilac Lotus Color Depositing Daily Conditioner

$13.50 - $13.50 USD
3.6
Rated 3.6 out of 5 stars
390 Reviews
 
 32% OFF

The Shine Spray

$15.00 - $15.00 USD $22.00
3.8
Rated 3.8 out of 5 stars
24 Reviews
 
 39% OFF

The Reviver Curl Refresh Spray

$14.00 - $14.00 USD $23.00
4.3
Rated 4.3 out of 5 stars
33 Reviews
 
 40% OFF

The Style Shield Heat Protectant

$12.00 - $12.00 USD $20.00
4.0
Rated 4.0 out of 5 stars
25 Reviews
Daily Conditioner Sample Size (2 oz)
Daily Conditioner Sample Size (2 oz)
38% OFF

Daily Conditioner Sample Size (2 oz)

$5.00 - $5.00 USD $8.00
3.8
Rated 3.8 out of 5 stars
115 Reviews
 
 29% OFF

oVertone x Franzia Sunset Blush Kit

$41.00 - $41.00 USD $58.00
5.0
Rated 5.0 out of 5 stars
3 Reviews
Extreme Yellow Coloring Conditioner
Extreme Yellow Coloring Conditioner
31% OFF

Extreme Yellow Coloring Conditioner

From $9.00 - $22.00 USD $13.00
3.7
Rated 3.7 out of 5 stars
18 Reviews
 
 30% OFF

Extreme Yellow Healthy Color Duo

$33.00 - $33.00 USD $47.00
4.0
Rated 4.0 out of 5 stars
4 Reviews
Extreme Yellow Daily Conditioner
person with dark roots and medium length yellow gold pre-lightened hair color with plaid shirt
28% OFF

Extreme Yellow Daily Conditioner

$13.00 - $13.00 USD $18.00
4.0
Rated 4.0 out of 5 stars
2 Reviews
Vibrant Teal Coloring Conditioner
Vibrant Teal Coloring Conditioner
31% OFF

Vibrant Teal Coloring Conditioner

From $9.00 - $22.00 USD $13.00
3.5
Rated 3.5 out of 5 stars
63 Reviews
 
person with long turquoise hair color on pre-lightened curly hair
30% OFF

Vibrant Teal Healthy Color Duo

$33.00 - $33.00 USD $47.00
3.8
Rated 3.8 out of 5 stars
24 Reviews
Vibrant Teal Daily Conditioner
28% OFF

Vibrant Teal Daily Conditioner

$13.00 - $13.00 USD $18.00
4.0
Rated 4.0 out of 5 stars
9 Reviews
Pastel Teal Coloring Conditioner
Pastel Teal Coloring Conditioner
person with long aquamarine hair color on long pre-lightened hair
31% OFF

Pastel Teal Coloring Conditioner

From $9.00 - $22.00 USD $13.00
2.9
Rated 2.9 out of 5 stars
26 Reviews
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