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We upgraded our formula—color stays bold. Same shades --> improved care.

2026 Hair DO: Healthy Color Duos = eye-catching color + nourishing care that keeps your shade vibrant longer.

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Black Velvet Color Depositing Treatment Mask

Black Velvet Color Depositing Treatment Mask

$32.00

Cherry Chestnut Color Depositing Treatment Mask

Cherry Chestnut Color Depositing Treatment Mask

$32.00

Black Velvet Color Depositing Daily Conditioner

Black Velvet Color Depositing Daily Conditioner

4.5oz

$13.50

Chocolate Brown Color Depositing Daily Conditioner

Chocolate Brown Color Depositing Daily Conditioner

4.5oz

$13.50

Cosmic Cobalt Color Depositing Treatment Mask

Cosmic Cobalt Color Depositing Treatment Mask

$27.20 $32.00
Espresso Brown Color Depositing Daily Conditioner

Espresso Brown Color Depositing Daily Conditioner

4.5oz

$13.50

Espresso Brown Color Depositing Treatment Mask

Espresso Brown Color Depositing Treatment Mask

$32.00

Emerald Envy Color Depositing Treatment Mask

Emerald Envy Color Depositing Treatment Mask

8oz

$27.20 $32.00

Go Bold Flash Sale

Main character hair for less? Go off. 💅 Take an extra 20% off and score up to 50% off bold, nourishing color with code BOLD20. Valid 6/12-6/14.

Smoky Sapphire Color Depositing Treatment Mask
Smoky Sapphire Color Depositing Treatment Mask
4.5
Rated 4.5 out of 5 stars
13 Reviews

Smoky Sapphire Color Depositing Treatment Mask

From $15.00 - $27.20 USD $32.00
15% OFF
Magenta Morning Color Depositing Treatment Mask
Magenta Morning Color Depositing Treatment Mask
4.0
Rated 4.0 out of 5 stars
87 Reviews

Magenta Morning Color Depositing Treatment Mask

From $9.00 - $27.20 USD $13.00
15% OFF
Overtone Smoky Lavender color depositing treatment mask jar with purple lid on a white background
Overtone Smoky Lavender color depositing treatment mask jar with purple lid on a white background
Smoky Lavender Color Depositing Treatment Mask
Overtone Smoky Lavender color depositing treatment mask jar with purple lid on a white background
3.1
Rated 3.1 out of 5 stars
78 Reviews

Smoky Lavender Color Depositing Treatment Mask

From $15.00 - $27.20 USD $32.00
15% OFF
Golden Brown Color Depositing Daily Conditioner
Golden Brown Color Depositing Daily Conditioner
3.6
Rated 3.6 out of 5 stars
203 Reviews

Golden Brown Color Depositing Daily Conditioner

From $13.00 - $18.00 USD $18.00
Desert Rose Color Depositing Daily Conditioner
Desert Rose Color Depositing Daily Conditioner
3.7
Rated 3.7 out of 5 stars
408 Reviews

Desert Rose Color Depositing Daily Conditioner

$18.00 - $18.00 USD
 
swatch of clarifying, sulfate and paraben free shampoo
3.7
Rated 3.7 out of 5 stars
137 Reviews

The Fader Shampoo

$13.00 - $13.00 USD $26.00
50% OFF
 
4.7
Rated 4.7 out of 5 stars
81 Reviews

The Hydrator Moisturizing Shampoo

$13.00 - $13.00 USD $26.00
50% OFF
Daily Conditioner Sample Size (2 oz)
Daily Conditioner Sample Size (2 oz)
3.8
Rated 3.8 out of 5 stars
115 Reviews

Daily Conditioner Sample Size (2 oz)

$4.00 - $4.00 USD $8.00
50% OFF
Blue Lagoon Color Depositing Daily Conditioner
Blue Lagoon Color Depositing Daily Conditioner
4.1
Rated 4.1 out of 5 stars
182 Reviews

Blue Lagoon Color Depositing Daily Conditioner

From $5.00 - $18.00 USD $8.00
 
person with long turquoise hair color on pre-lightened curly hair
3.8
Rated 3.8 out of 5 stars
25 Reviews

Vibrant Teal Healthy Color Duo

$32.90 - $32.90 USD $47.00
30% OFF
Vibrant Teal Color Depositing Daily Conditioner
4.2
Rated 4.2 out of 5 stars
11 Reviews

Vibrant Teal Color Depositing Daily Conditioner

$13.00 - $13.00 USD $18.00
28% OFF
Vibrant Teal Coloring Conditioner
Vibrant Teal Coloring Conditioner
3.5
Rated 3.5 out of 5 stars
64 Reviews

Vibrant Teal Coloring Conditioner

From $9.00 - $22.00 USD $13.00
31% OFF
Pastel Teal Coloring Conditioner
Pastel Teal Coloring Conditioner
person with long aquamarine hair color on long pre-lightened hair
2.9
Rated 2.9 out of 5 stars
26 Reviews

Pastel Teal Coloring Conditioner

From $6.50 - $16.00 USD $13.00
50% OFF
Misty Magenta Color Depositing Treatment Mask
Misty Magenta Color Depositing Treatment Mask
3.1
Rated 3.1 out of 5 stars
23 Reviews

Misty Magenta Color Depositing Treatment Mask

From $15.00 - $27.20 USD $32.00
15% OFF
 
person with violet purple hair color dip dye on pre-lightened locs
4.1
Rated 4.1 out of 5 stars
123 Reviews

Vibrant Purple Healthy Color Duo

$32.90 - $32.90 USD $47.00
30% OFF
Vibrant Purple Color Depositing Daily Conditioner
4.3
Rated 4.3 out of 5 stars
73 Reviews

Vibrant Purple Color Depositing Daily Conditioner

$15.00 - $15.00 USD $18.00
17% OFF
Vibrant Purple Coloring Conditioner
Vibrant Purple Coloring Conditioner
4.0
Rated 4.0 out of 5 stars
246 Reviews

Vibrant Purple Coloring Conditioner

From $9.00 - $25.00 USD $13.00
22% OFF
Two jars of Overtone coloring conditioners on a light beige background
 
Two jars of Overtone coloring conditioners on a light beige background
Person with long hair featuring a gradient from brown to yellow and red.

Neon Pop Festival Bundle

$35.00 - $35.00 USD $49.20
29% OFF
Two jars of Overtone hair color on a light beige background
 
Two jars of Overtone hair color on a light beige background
Person with long hair featuring red to green gradient, wearing a gray shirt.

Mystic Glow Festival Bundle

$35.00 - $35.00 USD $49.20
29% OFF
Orange for Brown Hair Coloring Conditioner
3.6
Rated 3.6 out of 5 stars
130 Reviews

Orange for Brown Hair Coloring Conditioner

$6.50 - $6.50 USD $13.00
50% OFF
Orange for Brown Hair Color Depositing Daily Conditioner
person with deep orange hair color for brown on highlighted coily hair
3.6
Rated 3.6 out of 5 stars
130 Reviews

Orange for Brown Hair Color Depositing Daily Conditioner

$15.00 - $15.00 USD $18.00
17% OFF
Vibrant Blue Coloring Conditioner
4.0
Rated 4.0 out of 5 stars
145 Reviews

Vibrant Blue Coloring Conditioner

$9.00 - $9.00 USD $13.00
31% OFF
 
3.9
Rated 3.9 out of 5 stars
26 Reviews

The Shine Spray

$11.00 - $11.00 USD $22.00
50% OFF
 
4.3
Rated 4.3 out of 5 stars
35 Reviews

The Reviver Curl Refresh Spray

$11.50 - $11.50 USD $23.00
50% OFF
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