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We’ve been transforming hair for 10 years—and we couldn’t have done it without YOU💜 Shop the color systems trusted by millions since 2015.

The Ultimate Hair Wash Duo. A Shampoo and Conditioner system designed to defend vibrancy, promote healthy hair growth, and boost scalp health. Shop now!

THE GLOSS IS BACK (AGAIN) ✨ Sold out twice. Viral on TikTok. Back for a third drop — while it lasts. Shop now!

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Black Velvet Color Depositing Treatment Mask

Black Velvet Color Depositing Treatment Mask

$32.00

Cherry Chestnut Color Depositing Treatment Mask

Cherry Chestnut Color Depositing Treatment Mask

$32.00

Black Velvet Color Depositing Daily Conditioner

Black Velvet Color Depositing Daily Conditioner

4.5oz

$13.50

Cosmic Cobalt Color Depositing Daily Conditioner

Cosmic Cobalt Color Depositing Daily Conditioner

4.5oz

$13.50

Cosmic Cobalt Color Depositing Treatment Mask

Cosmic Cobalt Color Depositing Treatment Mask

$32.00

Espresso Brown Color Depositing Daily Conditioner

Espresso Brown Color Depositing Daily Conditioner

4.5oz

$13.50

Espresso Brown Color Depositing Treatment Mask

Espresso Brown Color Depositing Treatment Mask

$32.00

Emerald Envy Color Depositing Treatment Mask

Emerald Envy Color Depositing Treatment Mask

8oz

$32.00

Craft Your Color Experience

Royal Plum Healthy Color Duo
Comparison of curly hair with and without daily conditioner over 3 weeks.

Royal Plum Healthy Color Duo

$42.50 - $42.50 USD
4.3
Rated 4.3 out of 5 stars
946 Reviews
 
 new

Golden Copper Healthy Color Duo

$42.50 - $42.50 USD
4.4
Rated 4.4 out of 5 stars
30 Reviews
Ginger Glow Healthy Color Duo
Comparison of hair color and health with and without daily conditioner application.

Ginger Glow Healthy Color Duo

$42.50 - $42.50 USD
4.1
Rated 4.1 out of 5 stars
706 Reviews
Golden Rose Healthy Color Duo
Golden Rose Healthy Color Duo

Golden Rose Healthy Color Duo

From $42.50 - $47.00 USD
3.4
Rated 3.4 out of 5 stars
548 Reviews
Espresso Brown Healthy Color Duo

Espresso Brown Healthy Color Duo

$42.50 - $42.50 USD
3.7
Rated 3.7 out of 5 stars
624 Reviews
 

Vivid Violet Healthy Color Duo

$47.00 - $47.00 USD
4.6
Rated 4.6 out of 5 stars
775 Reviews
Indigo Iris Healthy Color Duo

Indigo Iris Healthy Color Duo

$42.50 - $42.50 USD
3.9
Rated 3.9 out of 5 stars
392 Reviews
Raspberry Pink Healthy Color Duo
Raspberry Pink Healthy Color Duo
Comparison of hair color and health with and without daily conditioner application.

Raspberry Pink Healthy Color Duo

From $42.50 - $47.00 USD
4.5
Rated 4.5 out of 5 stars
341 Reviews
 

Desert Rose Healthy Color Duo

$47.00 - $47.00 USD
3.7
Rated 3.7 out of 5 stars
404 Reviews
 
 Sold Out

Stormy Sterling Healthy Color Duo

$47.00 - $47.00 USD
3.6
Rated 3.6 out of 5 stars
442 Reviews
Black Velvet Healthy Color Duo

Black Velvet Healthy Color Duo

$42.50 - $42.50 USD
3.3
Rated 3.3 out of 5 stars
322 Reviews
Lilac Lotus Healthy Color Duo
10% OFF

Lilac Lotus Healthy Color Duo

$42.50 - $42.50 USD $47.00
3.6
Rated 3.6 out of 5 stars
390 Reviews
 
person with violet purple hair color dip dye on pre-lightened locs
30% OFF

Vibrant Purple Healthy Color Duo

$33.00 - $33.00 USD $47.00
4.1
Rated 4.1 out of 5 stars
120 Reviews
Cosmic Cobalt Healthy Color Duo

Cosmic Cobalt Healthy Color Duo

$42.50 - $42.50 USD
4.4
Rated 4.4 out of 5 stars
316 Reviews
 

Ruby Red Healthy Color Duo

$47.00 - $47.00 USD
4.6
Rated 4.6 out of 5 stars
296 Reviews
 

Golden Brown Healthy Color Duo

$47.00 - $47.00 USD
3.6
Rated 3.6 out of 5 stars
198 Reviews
 
 Sold Out

Twilight Titanium Healthy Color Duo

$47.00 - $47.00 USD
4.1
Rated 4.1 out of 5 stars
388 Reviews
Magenta Majesty Healthy Color Duo
Magenta Majesty Healthy Color Duo

Magenta Majesty Healthy Color Duo

From $42.50 - $47.00 USD
4.4
Rated 4.4 out of 5 stars
239 Reviews
Cotton Candy Pink Healthy Color Duo

Cotton Candy Pink Healthy Color Duo

$42.50 - $42.50 USD
4.0
Rated 4.0 out of 5 stars
216 Reviews
 

Blue Lagoon Healthy Color Duo

$47.00 - $47.00 USD
4.1
Rated 4.1 out of 5 stars
180 Reviews
 
person with long turquoise hair color on pre-lightened curly hair
30% OFF

Vibrant Teal Healthy Color Duo

$33.00 - $33.00 USD $47.00
3.8
Rated 3.8 out of 5 stars
25 Reviews
 
 30% OFF

Extreme Yellow Healthy Color Duo

$33.00 - $33.00 USD $47.00
4.0
Rated 4.0 out of 5 stars
4 Reviews
 
 31% OFF

Purple Toning Conditioner

$18.00 - $18.00 USD $26.00
3.7
Rated 3.7 out of 5 stars
180 Reviews
Blue Toning Conditioner
31% OFF

Blue Toning Conditioner

$18.00 - $18.00 USD $26.00
3.7
Rated 3.7 out of 5 stars
180 Reviews
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