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Black Velvet Color Depositing Treatment Mask

Black Velvet Color Depositing Treatment Mask

$27.20 $32.00
Cherry Chestnut Color Depositing Treatment Mask

Cherry Chestnut Color Depositing Treatment Mask

$27.20 $32.00
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Comparison of curly hair with and without daily conditioner over 3 weeks.
Comparison of curly hair with and without daily conditioner over 3 weeks.

Royal Plum Color Depositing Treatment Mask

previously known as Purple for Brown Hair Coloring Conditioner

4.4
Rated 4.4 out of 5 stars
1,012 Reviews
Size8oz
$27.20 $32.00
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Purchase Options
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$27.20
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 Deliver every month
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Product Details

Vegan, Leaping Bunny and PETA certified, oVertone Royal Plum Color Depositing Treatment Mask is a rich, bold, blue-violet treatment designed for those who want dimensional color, deep hydration, and high-impact shine without damage. Ideal for blonde, pre-lightened, or lighter brown hair, it delivers a saturated royal plum shade that lasts about 2–3 weeks or up to 10 washes, then fades gradually and evenly.*

This semi-permanent, deposit-only formula creates vibrant, jewel-toned color on lighter bases and a subtle, cool-toned tint on darker hair. For the boldest, most vibrant royal plum results, hair should be pre-lightened (bleached) before applying. On blonde or pre-lightened hair, Royal Plum appears as a deep, true violet with rich berry undertones. On light to medium brown hair, it creates a softer, more muted plum overlay. On darker hair, it enhances shine with a subtle violet reflection rather than a dramatic color transformation.

Color appears bold, saturated, and dimensional never flat and fades into softer lavender and berry tones over time for a lived-in, editorial finish.

The mask doubles as an intensive conditioner. Shea butter plus coconut, avocado, olive, linseed, sesame, jojoba, and evening primrose oils help deliver deep hydration, softness, and luminous shine while supporting stronger-feeling strands.

The gentle formula is non-damaging, ammonia-free, peroxide-free, vegan, and cruelty-free. Application is simple and convenient at home with salon-quality results. Always apply using gloves to dry hair, saturating evenly from roots to ends. Leave on for 15 minutes, then rinse thoroughly with warm water. Use weekly to maintain vibrancy, tone, and shine.

Enjoy premium color and conditioning care in one mask low commitment, high impact, and effortless at-home results for anyone ready to explore bold, salon-inspired color without the salon visit.

Individual color results may vary*

Ingredients

Ingredients:Water (Aqua, Eau), Cetearyl Alcohol, Propanediol, Behentrimonium Chloride, Aloe Barbadensis Leaf Juice, Glycerin, Hydrolyzed Pea Protein, Butyrospermum Parkii (Shea) Butter, Argania Spinosa (Argan) Kernel Oil, Cocos Nucifera (Coconut) Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Ricinus Communis (Castor) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Mentha Piperita (Peppermint) Oil, Mentha Spicata (Spearmint) Leaf Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Salix Alba (Willow) Bark Extract, Equisetum Arvense (Horsetail) Extract, Guar Hydroxypropyltrimonium Chloride, Caprylic/Capric Triglyceride, Benzyl Alcohol, Cetyl Alcohol, Stearyl Alcohol, Citric Acid, Dehydroacetic Acid, Sodium Benzoate, Sodium Chloride, Sodium Salicylate, Potassium Sorbate, Limonene, Linalool, Basic Red 51, Basic Violet 2, HC Blue 15

How to use

With gloves, apply the Color Depositing Treatment Mask evenly to dry hair. Allow it to infuse for 10-15 minutes, embracing the transformation. Then thoroughly rinse your hair and scalp with warm water. For continually vibrant hues, make this ritual a weekly affair!

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Royal Plum Color Depositing Treatment Mask

$27.20 $32.00

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SEE IT. LOVE IT. TRY IT.

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4.4
Rated 4.4 out of 5 stars
Based on 1,012 reviews
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1,012 reviews
  • S
    Sylvia
    Verified Buyer
    Reviewing
    Royal Plum Color Depositing Treatment Mask
    I recommend this product
    Pre-Bleached? No
    Starting Shade Medium - Dark Brown
    Hair Texture Wavy
    Product Standouts Boosts Shine, Vibrant Color, Enhance Natural Color, Hydrates , Scalp Health
    Age 55+
    Rated 5 out of 5 stars
    Yesterday
    My Absolute Favorite of all

    I have been using this along with the daily conditioner in the same color, usually the duo, for years now since first seeing it in probably 2019, if not before, and I absolutely love it!!! It is my all-time favorite as my favorite color is purple. My grandkids actually know it's Mimi because of my beautiful purple hair. I also get so many compliments on how beautiful the purple coloring is and how they love it and have never seen such a beautiful, purple coloring. Thank you for an amazing product as well as healthy.

    Was this helpful?
  • LA Profile picture for Leah A.google logo
    Leah A.
    Verified Buyer
    Reviewing
    Royal Plum Color Depositing Treatment Mask
    I recommend this product
    Pre-Bleached? Yes
    Starting Shade Light - Medium Blonde
    Product Standouts Vibrant Color, Hydrates , Curl Friendly, Easy To Use
    Age 25-34
    Rated 5 out of 5 stars
    2 days ago
    my staple color, LOVE IT

    I've tried quite a few purple/pink hair color deposits but this Royal Plum has been my favorite so far. I use it every few weeks. It's super easy and hydrating. It has become my staple color. Color is pretty vibrant and fades out nicely as well

    Was this helpful?
    oVertone Color
    9 hours ago

    Hi Leah! We're absolutely thrilled to hear that Royal Plum has become your staple color - that's such an amazing compliment! It sounds like you've really found your perfect match after trying different purple/pink shades, and we couldn't be happier that our Royal Plum won the battle for your heart. We love that you're getting both the vibrant color payoff AND the hydrating benefits every few weeks - that's exactly what we hope for with our treatment masks! The fact that it fades beautifully too just makes it even better, giving you that perfect color journey from bold to subtle. Thank you so much for sharing your experience and for making Royal Plum your go-to - reviews like yours absolutely make our day!

  • AD
    Ashley D.
    Verified Buyer
    Reviewing
    Royal Plum Color Depositing Daily Conditioner
    I recommend this product
    Pre-Bleached? Yes
    Starting Shade Fantasy Shade
    Hair Texture Curly
    Product Standouts Boosts Shine, Vibrant Color, Hydrates , Curl Friendly, Easy To Use
    Age 25-34
    Rated 5 out of 5 stars
    2 days ago
    Pairs well with Magenta!

    I got a gorgeous fuchsia color when I mixed Royal Plum and Magenta Majesty!

    Was this helpful?
  • LF
    Laurie F.
    Verified Buyer
    Reviewing
    Royal Plum Color Depositing Treatment Mask
    I recommend this product
    Pre-Bleached? No
    Starting Shade Medium - Dark Brown
    Hair Texture Straight
    Product Standouts Vibrant Color, Good For Brown Hair, Easy To Use
    Age 55+
    Rated 5 out of 5 stars
    1 week ago
    Favorite color love

    I've been using Royal Plum for years now. As I get more white hair, the effect becomes more vivid and I love it! Folks say they find me in crowds by my hair. My daughter has informed me I must always have purple hair.

    Was this helpful?
  • JL
    Jennifer L.
    Verified Buyer
    Reviewing
    Royal Plum Color Depositing Daily Conditioner
    I recommend this product
    Pre-Bleached? Yes
    Starting Shade Medium - Dark Brown
    Hair Texture Straight
    Product Standouts Vibrant Color
    Age 55+
    Rated 5 out of 5 stars
    1 week ago
    Royal Plum Daily Depositing Conditioner

    Love the daily conditioner. It keeps my color fresh and keeps it from fading.

    Was this helpful?

frequently asked questions

What does Royal Plum look like on different hair colors? (HERO)

On blonde hair, Royal Plum appears rich purple. On brown hair, it creates a soft violet sheen. On black hair, it appears as a cool undertone.

Will Royal Plum work on brown hair?

Yes, as a subtle violet tint.

Do I need bleach for Royal Plum?

Bleach is optional depending on desired intensity.

How vibrant is Royal Plum?

Moderately vibrant on light hair.

How long does Royal Plum last?

Fades gradually over several washes.

Does Royal Plum fade patchy?

No. It fades evenly.

Will Royal Plum stain?

Possible; gloves recommended.

Is Royal Plum damaging?

No. It is conditioning.

Is Royal Plum bold or soft?

Bold on blonde, soft on brunette.

How do I maintain Royal Plum?

Refresh with a purple Daily Conditioner.

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WHAT’S INSIDE? ONLY THE GOOD STUFF.

We’re serious about what goes into our products - cruelty-free, vegan and focused on
blending performance with hair health. Because why compromise when you can have it all

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