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Comparison of curly hair with and without daily conditioner over 3 weeks.
Comparison of curly hair with and without daily conditioner over 3 weeks.

Item is in stock

Royal Plum Color Depositing Treatment Mask

previously known as Purple for Brown Hair Coloring Conditioner

4.4
Rated 4.4 out of 5 stars
1,024 Reviews
Size8oz
$32.00
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0.00
Purchase Options
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$32.00
$32.00
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$32.00
$32.00
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 Deliver every month
$32.00
$32.00
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 Deliver every month
$32.00
$32.00
each
 Deliver every month
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Product Details

Vegan, Leaping Bunny and PETA certified, oVertone Royal Plum Color Depositing Treatment Mask is a rich, bold, blue-violet treatment designed for those who want dimensional color, deep hydration, and high-impact shine without damage. Ideal for blonde, pre-lightened, or lighter brown hair, it delivers a saturated royal plum shade that lasts about 2–3 weeks or up to 10 washes, then fades gradually and evenly.*

This semi-permanent, deposit-only formula creates vibrant, jewel-toned color on lighter bases and a subtle, cool-toned tint on darker hair. For the boldest, most vibrant royal plum results, hair should be pre-lightened (bleached) before applying. On blonde or pre-lightened hair, Royal Plum appears as a deep, true violet with rich berry undertones. On light to medium brown hair, it creates a softer, more muted plum overlay. On darker hair, it enhances shine with a subtle violet reflection rather than a dramatic color transformation.

Color appears bold, saturated, and dimensional never flat and fades into softer lavender and berry tones over time for a lived-in, editorial finish.

The mask doubles as an intensive conditioner. Shea butter plus coconut, avocado, olive, linseed, sesame, jojoba, and evening primrose oils help deliver deep hydration, softness, and luminous shine while supporting stronger-feeling strands.

The gentle formula is non-damaging, ammonia-free, peroxide-free, vegan, and cruelty-free. Application is simple and convenient at home with salon-quality results. Always apply using gloves to dry hair, saturating evenly from roots to ends. Leave on for 15 minutes, then rinse thoroughly with warm water. Use weekly to maintain vibrancy, tone, and shine.

Enjoy premium color and conditioning care in one mask low commitment, high impact, and effortless at-home results for anyone ready to explore bold, salon-inspired color without the salon visit.

Individual color results may vary*
Ingredients

Ingredients:Water (Aqua, Eau), Cetearyl Alcohol, Propanediol, Behentrimonium Chloride, Aloe Barbadensis Leaf Juice, Glycerin, Hydrolyzed Pea Protein, Butyrospermum Parkii (Shea) Butter, Argania Spinosa (Argan) Kernel Oil, Cocos Nucifera (Coconut) Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Ricinus Communis (Castor) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Mentha Piperita (Peppermint) Oil, Mentha Spicata (Spearmint) Leaf Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Salix Alba (Willow) Bark Extract, Equisetum Arvense (Horsetail) Extract, Guar Hydroxypropyltrimonium Chloride, Caprylic/Capric Triglyceride, Benzyl Alcohol, Cetyl Alcohol, Stearyl Alcohol, Citric Acid, Dehydroacetic Acid, Sodium Benzoate, Sodium Chloride, Sodium Salicylate, Potassium Sorbate, Limonene, Linalool, Basic Red 51, Basic Violet 2, HC Blue 15
How to use

With gloves, apply the Color Depositing Treatment Mask evenly to dry hair. Allow it to infuse for 10-15 minutes, embracing the transformation. Then thoroughly rinse your hair and scalp with warm water. For continually vibrant hues, make this ritual a weekly affair!

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Royal Plum Color Depositing Treatment Mask

$32.00

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4.4
Rated 4.4 out of 5 stars
Based on 1,024 reviews
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1,024 reviews
  • JJ
    Jessica J.
    Verified Buyer
    Reviewing
    Royal Plum Color Depositing Treatment Mask
    I recommend this product
    Pre-Bleached? Yes
    Starting Shade Light - Medium Blonde
    Hair Texture Curly
    Product Standouts Vibrant Color, Hydrates , Curl Friendly, Good For Brown Hair
    Age 25-34
    Rated 5 out of 5 stars
    Yesterday
    Great coverage, Long lasting

    I got Royal plum and two other lighter colors. Royal Plum is staying vibrant and I love it! Stains everything though, even smooth counter so beware.

    Was this helpful?
    oVertone Color
    4 minutes ago

    Hi Jessica! We're so thrilled to hear that Royal Plum is giving you that amazing vibrant color and long-lasting results - that's exactly what we love to hear! Royal Plum is definitely one of our deeper, more pigmented shades, so it makes perfect sense that it's staying so beautifully vibrant for you. Thanks for the heads up about the staining though - you're absolutely right that the deeper shades like Royal Plum can be a bit more intense when it comes to surfaces! We always recommend wiping down counters and surfaces right away, but we totally get that even smooth surfaces can pick up some of that gorgeous pigment. So glad you're loving the color payoff though - Royal Plum really is such a stunning, rich shade!

  • RM
    Rachel M.
    Verified Buyer
    Reviewing
    Royal Plum Color Depositing Treatment Mask
    I recommend this product
    Pre-Bleached? No
    Starting Shade Dark Blonde - Light Brown
    Hair Texture Straight
    Product Standouts Boosts Shine, Good For Brown Hair, Easy To Use
    Age 45-54
    Rated 5 out of 5 stars
    5 days ago
    Subtle purple

    This product is great for adding a subtle purple tint to my light brown hair. It also makes my hair a deeper brown, which I like.

    Was this helpful?
  • KJ
    Kimberli J.
    Verified Buyer
    Reviewing
    Royal Plum Color Depositing Daily Conditioner
    I recommend this product
    Pre-Bleached? Yes
    Starting Shade Light - Medium Blonde
    Hair Texture Straight
    Product Standouts Vibrant Color, Boosts Shine, Hydrates , Scalp Health
    Age 35-44
    Rated 5 out of 5 stars
    6 days ago
    Favorite hair color yet!

    This was my favorite hair dye ever! It made my hair look & feel healthier and after bleaching it stayed on my hair much longer than other brands. And then when I added the color depositing conditioner when it started to fade,?it was even better, extending the color to around 3 months!

    Was this helpful?
    oVertone Color
    5 days ago

    Hi Kimberli! This is absolutely amazing to hear - your results sound incredible! We're so thrilled that Royal Plum not only gave you your favorite hair color ever but also made your hair healthier in the process. That's exactly what we love to hear! The fact that it lasted so much longer than other brands after bleaching is fantastic, and we're especially excited that the daily conditioner helped extend your color to around 3 months - that's some serious color longevity! It sounds like you've found the perfect routine with the initial color treatment followed by the depositing conditioner for maintenance. Thank you so much for sharing this wonderful experience and for choosing oVertone to keep your hair looking and feeling its absolute best!

  • KT
    Kara T.
    Verified Buyer
    Reviewing
    Royal Plum Color Depositing Daily Conditioner
    I recommend this product
    Pre-Bleached? No
    Starting Shade Medium - Dark Brown
    Hair Texture Wavy
    Product Standouts Boosts Shine, Vibrant Color, Hydrates , Good For Brown Hair, Easy To Use
    Age 55+
    Rated 5 out of 5 stars
    1 week ago
    Royal Plum

    OMG! I can't go anywhere without getting compliments on my hair...from teenagers to older folks. I tell them I do it myself and how easy it is...everyone in shock when they find out. I LOVE, LOVE, LOVER ALL THE OVERTONE shades but this one seem to be a show stopper. A huge shoutout to OVERTONE! Thank You.

    Was this helpful?
  • WL
    Whitney L.
    Verified Buyer
    Reviewing
    Royal Plum Color Depositing Daily Conditioner
    I recommend this product
    Pre-Bleached? No
    Starting Shade Light - Medium Blonde
    Hair Texture Wavy
    Product Standouts Vibrant Color, Good For Brown Hair
    Rated 5 out of 5 stars
    1 week ago
    Very nice!

    I have it on the under half of my hair and it blends in well with the brown while also being a vibrant plum in the right light.

    Was this helpful?

frequently asked questions

What does Royal Plum look like on different hair colors? (HERO)

On blonde hair, Royal Plum appears rich purple. On brown hair, it creates a soft violet sheen. On black hair, it appears as a cool undertone.

Will Royal Plum work on brown hair?

Yes, as a subtle violet tint.

Do I need bleach for Royal Plum?

Bleach is optional depending on desired intensity.

How vibrant is Royal Plum?

Moderately vibrant on light hair.

How long does Royal Plum last?

Fades gradually over several washes.

Does Royal Plum fade patchy?

No. It fades evenly.

Will Royal Plum stain?

Possible; gloves recommended.

Is Royal Plum damaging?

No. It is conditioning.

Is Royal Plum bold or soft?

Bold on blonde, soft on brunette.

How do I maintain Royal Plum?

Refresh with a purple Daily Conditioner.

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