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Three women with purple hair and a close-up of a Royal Plum color depositing treatment mask.
Three women with purple hair and a close-up of a Royal Plum color depositing treatment mask.

Item is in stock

Royal Plum Color Depositing Daily Conditioner

previously known as Purple for Brown Hair Daily Conditioner

4.4
Rated 4.4 out of 5 stars
1,038 Reviews
Size4.5oz
$14.75
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$14.75
$14.75
each
$14.75
$14.75
each
 Deliver every month
‍

Rendering loop-subscriptions
$0.00 each
0.00
Purchase Options
Selling Plans
$14.75
$14.75
each
$14.75
$14.75
each
 Deliver every month
‍

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Product Details

Refresh your hair with our Color Depositing Daily Conditioners—the effortless way to keep your hue vibrant while nourishing every strand.

Enriched with natural oils like Jojoba and Coconut, our revitalizing formula rejuvenates your hair color, while providing weightless hydration and restoring luminosity. Perfect for everyday use to keep color bright or as an extra boost when your hair feels dull.

With a gentle, non-damaging, deposit-only formula, this conditioner respects your hair’s integrity, enhancing your hue without harsh lightening agents. Packed with hair- and scalp-friendly ingredients, it keeps your hair looking and feeling its healthiest.

Enjoy refreshed, radiant color that lasts 3-5 days.*

*Individual color results may vary.
Ingredients

Ingredients: Water (Aqua, Eau), Cetearyl Alcohol, Propanediol, Behentrimonium Chloride, Aloe Barbadensis Leaf Juice, Glycerin, Hydrolyzed Pea Protein, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Mentha Spicata (Spearmint) Leaf Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Salix Alba (Willow) Bark Extract, Guar Hydroxypropyltrimonium Chloride, Caprylic/Capric Triglyceride, Benzyl Alcohol, Cetyl Alcohol, Stearyl Alcohol, Citric Acid, Dehydroacetic Acid, Sodium Benzoate, Sodium Chloride, Sodium Salicylate, Potassium Sorbate, Carvone, Limonene, Basic Red 51, Basic Violet 2 (C.I. 42520), HC Blue 15.
We do our best to keep our website as up to date as possible. From time to time our formulas may change to improve performance or to meet evolving regulations. Because of this, the ingredient list shown here may differ from the ingredients on the product package you receive. For the most accurate and current information, please refer to the ingredient list on your product packaging.
How to use

After shampooing, apply the Color Depositing Daily Conditioner evenly to wet hair, or wherever you need a boost of color. Allow to infuse for 3-5 minutes, embracing the transformation. Then thoroughly rinse your hair and scalp with warm water. Use as frequently as you’d like for bold, revitalized color!

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Royal Plum Color Depositing Daily Conditioner

$14.75

Styled On Instagram

SEE IT. LOVE IT. TRY IT.

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4.4
Rated 4.4 out of 5 stars
Based on 1,038 reviews
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1,038 reviews
  • MM
    Meghan M. M.
    Verified Buyer
    Reviewing
    Royal Plum Color Depositing Treatment Mask
    I recommend this product
    Starting Shade Medium - Dark Brown
    Hair Texture Wavy
    Product Standouts Hydrates , Good For Brown Hair, Easy To Use
    Age 25-34
    Rated 5 out of 5 stars
    10 hours ago
    My Go To

    I absolutely love this color. It was the first one I ever tried and I always end up going back to it.

    Was this helpful?
  • MM
    Michele M.
    Verified Buyer
    Reviewing
    Royal Plum Color Depositing Treatment Mask
    I recommend this product
    Pre-Bleached? No
    Starting Shade Medium - Dark Brown
    Hair Texture Curly
    Product Standouts Vibrant Color, Good For Brown Hair, Easy To Use
    Age 55+
    Rated 5 out of 5 stars
    1 week ago
    Amazing

    Beautiful pigments! This is my go-to for my purple

    Was this helpful?
    oVertone Color
    6 days ago

    Hi Michele! We absolutely LOVE hearing that Royal Plum is your go-to for purple - what a perfect choice! You're so right about those beautiful pigments - Royal Plum has such gorgeous depth and richness that really makes purple hair pop with that perfect balance of color payoff. It sounds like you've found your holy grail shade, and we couldn't be happier that it's delivering exactly what you need for your purple hair goals! Thank you for being such a loyal Royal Plum fan and for taking the time to share the love - customers like you who've found their perfect match make our day!

  • CB
    Chelsea B.
    Verified Buyer
    Reviewing
    Royal Plum Color Depositing Treatment Mask
    I recommend this product
    Pre-Bleached? No
    Starting Shade Medium - Dark Brown
    Hair Texture Wavy
    Product Standouts Boosts Shine, Vibrant Color, Hydrates , Good For Brown Hair, Easy To Use
    Age 35-44
    Rated 5 out of 5 stars
    1 week ago
    My favorite! No need for highlights

    I love that I can get a rich purple color without lightening my hair first. Lasts several washes without fading. It also covers my gray hairs well for 2-3 washes. When it does fade, it does so gradually and looks so pretty. This photo was taken approx 2 weeks after application.

    Was this helpful?
    oVertone Color
    6 days ago

    Hi Chelsea! This is exactly why we created Royal Plum - you've nailed the perfect use case! We're absolutely thrilled that you're getting such gorgeous rich purple results without any pre-lightening, and it sounds like you've discovered one of our favorite things about this shade - how beautifully it works on natural hair while giving you that salon-worthy color. The fact that it's covering your grays so well and lasting several washes is music to our ears! We love how you described the gradual fade too - that's exactly what we aimed for with this formula, so the color transitions naturally rather than just washing out abruptly. Your 2-week photo sounds like it must still look absolutely stunning! Thank you for sharing your experience and for choosing Royal Plum as your go-to for that perfect no-bleach purple - you're proof that you really can have beautiful, vibrant color without all the damage!

  • DF
    Deidra F.
    Verified Buyer
    Reviewing
    Royal Plum Color Depositing Treatment Mask
    I recommend this product
    Pre-Bleached? No
    Starting Shade Light - Dark Gray
    Hair Texture Wavy
    Age 45-54
    Rated 5 out of 5 stars
    1 week ago
    Great Coverage

    Love the Color always comes out great, bright, and bold!

    Was this helpful?
  • L
    Lisa
    Reviewing
    Royal Plum Color Depositing Daily Conditioner
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    5 Stars

    Live this colour

    Was this helpful?

frequently asked questions

What does Royal Plum look like on different hair colors? (HERO)

Royal Plum deposits violet tones. On blonde hair it appears rich purple; on brown hair it adds a subtle plum sheen; on black hair it creates a cool undertone rather than bold color.

Will Royal Plum show on dark hair?

Yes, but results are subtle. Dark hair will show a cool violet tone rather than bright purple.

Can I use Royal Plum every day?

Yes. This conditioner is gentle enough for daily use.

How long do results from the Daily Conditioner last?

Results typically last 3–5 days and are refreshed with continued use.

How is this different from the Royal Plum mask?

The Daily Conditioner maintains tone, while the mask delivers deeper color payoff.

Does Royal Plum Daily Conditioner hydrate hair?

Yes. It conditions and moisturizes while depositing color.

Is Royal Plum safe for color-treated or sensitive hair?

Yes. It is vegan, sulfate-free, and cruelty-free.

Will Royal Plum stain my skin or pillowcase?

Minimal staining is possible. Rinse well and allow hair to dry fully before contact with fabrics.

Is Royal Plum bold or subtle?

Bold on blonde hair, subtle on darker hair.

How do I maintain Royal Plum color best?

Use this Daily Conditioner regularly and pair with the Royal Plum mask as needed.

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WHAT’S INSIDE? ONLY THE GOOD STUFF.

We’re serious about what goes into our products - cruelty-free, vegan and focused on
blending performance with hair health. Because why compromise when you can have it all

INSIDE THE MASK

Where healthy hair and real color meet.

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