The Bleach 30 Volume Hair Lightening System
Product Details
- Contains: Bleach powder (3 oz.), Developer (6 oz.), Disposable Gloves (1 Pair)
- Perfect For: Lightening hair up to seven levels. Use by itself or as a perfect base allowing access to even more Coloring Conditioners in our portfolio.
- Made With: Key plant-based ingredients and nourishing oils to keep your hair looking hydrated and happy
- Made Without: Ammonia, parabens, phthalates, gluten, SLS, resorcinol, titanium dioxide, synthetic fragrance, and mineral oil
- Effective On: All hair types and textures
- Best Results: Be sure hair is dry, unwashed, and detangled prior to lightening. Do not leave the product on for longer than 40 minutes.
The Bleach 30 Volume Hair Lightening System is finally here! Made with a high-performance formula, The Bleach can lift hair up to 7 levels and is expertly formulated with hydrating hero ingredients you and your hair will love.
Just like the rest of oVertone’s product line, The Bleach is 100% vegan, 100% cruelty-free, and suitable for all hair types and textures. The formula is infused with rich ingredients you can feel good about such as Bond Complex, plant-based Squalane, and nourishing botanical oils to help condition and hydrate your hair while lightening.
Formulated with Toning Violet Micro Pigment, The Bleach is an all-in-one product that will help to neutralize unwanted yellow or brassy tones that come with lightening. All these ingredients work cohesively to help combat some of the damaging effects caused by hair bleaching, all while achieving a perfect canvas for all your hair color goals.
Ingredients
How to use
Free 30 Days Returns
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SEE IT. LOVE IT. TRY IT.
- AAGVerified BuyerReviewingThe Bleach 30 Volume Hair Lightening SystemI recommend this productPre-Bleached? NoStarting Shade Medium - Dark BrownHair Texture WavyProduct Standouts Enhance Natural ColorAge 35-44Rated 5 out of 5 stars15 hours agoI was so skeptical but
After the strand test looked like it did nothing on my day old hair, I waited the next day and tried a brushed on balayage technique I saw online and hoped it would work out. It did! My hair has dimension now, and I even got the bangs to look ok! I have probably half left if I want to do it again in the future! This made my day. I did the bleach, then washed with shampoo, then added purple toner, then did a bit of the remedy mask. First parts at back were about 30 min, washed them first, probably 20 min for the top. Yay!
oVertone Color30 seconds agoHi AG! We're absolutely thrilled to hear about your amazing results with The Bleach 30 Volume - what a transformation! It's so exciting that you went from being skeptical after the strand test to achieving that gorgeous dimensional look you were going for. The balayage technique sounds like it worked perfectly for you, and we love that you even got your bangs looking just right! It's great that you took your time with the process too, adjusting the timing for different sections - that attention to detail really shows in your results. We're so happy the purple toner and remedy mask helped complete the look and keep your hair healthy through the lightening process. Thank you for sharing your success story and for trusting our system to give you that beautiful dimension you wanted!
- RJRachel J.Verified BuyerReviewingThe Bleach 30 Volume Hair Lightening SystemI recommend this productStarting Shade Medium - Dark BrownHair Texture WavyProduct Standouts Good For Brown HairAge 25-34Rated 5 out of 5 stars17 hours agoMy go to bleach kit
I love this bleach kit. I have thick dark brown hair. For this kit I usually buy 5 kits to make sure I get all my hair. What I really love about this bleach kit is that it works, and I am able to actually brush my hair, and not feel stringy damaged hair. 10 out of 10 recommend.
- AAmberReviewingThe Bleach 30 Volume Hair Lightening SystemI recommend this productRated 5 out of 5 stars2 weeks ago5 Stars
It works
- LZLynn Z.Verified ReviewerReviewingThe Bleach 30 Volume Hair Lightening SystemI recommend this productPre-Bleached? NoStarting Shade Medium - Dark BrownHair Texture WavyProduct Standouts Good For Brown Hair, Easy To Use, Curl Friendly, Vibrant Color, Scalp HealthAge 45-54Rated 5 out of 5 stars2 weeks agoGentle Bleaching
Love how gentle this was compared to other bleaching products that I’ve used in the past. I put it on a section of my hair before using the extreme red and do the bleach part about every three months.
oVertone Color2 weeks agoHi Lynn! We're thrilled to hear how gentle The Bleach 30 Volume has been for you compared to other bleaching products! It sounds like you've found the perfect routine - using it every three months before applying Extreme Red is such a smart approach for maintaining healthy hair while getting that vibrant color payoff. We love that you're able to achieve the lightening you need without the harsh experience you've had with other bleaches. Thank you for sharing your positive experience and for being such a thoughtful user of our products!
- LLindseyVerified ReviewerReviewingThe Bleach 30 Volume Hair Lightening SystemI recommend this productPre-Bleached? NoStarting Shade Medium - Dark BrownHair Texture WavyProduct Standouts Good For Brown Hair, Easy To Use, Vibrant Color, Scalp Health , Curl FriendlyAge 45-54Rated 5 out of 5 stars2 weeks agoGentle Bleaching
I’ve almost ruined my hair before with bleaching it so I was very skeptical about trying this. Yet I wanted the bright red area in my hair to be even brighter so I decided to try it. I couldn’t believe how gentle it was on my hair! Plus I’ve learned to get two to three bleaches out of it to do what I want. I love this stuff especially before putting in the extreme red but I only use it about every three months.
frequently asked questions
How long should I leave The Bleach 30 Volume Hair Lightening System on my hair?
The Bleach can be left on for 15-40 minutes. Please check your hair every 5-10 minutes to see when your desired level of lightness has been achieved and to avoid over-processing.
Can I bleach the existing Overtone color that’s in my hair?
Bleach works best at targeting and removing hair's natural pigment. While bleach can remove Overtone from your hair, it is generally not advised.
Will bleaching damage my hair?
There is always the risk of damage/dryness, as bleach strips hair of its natural pigment. Using hair treatments such as The Remedy for a few weeks before and after bleaching can reduce the risk of damage.
How many levels will a 30-volume bleach lift my hair?
Depending on your starting level, the health of your hair, processing time, and method of application, you can get up to 7 levels of lift. To get a clear understanding of how your hair will lift, we suggest doing a strand test prior to full application.
What products should I use after bleaching my hair to help counteract damage?
Moisturizing products such as The Hydrator shampoo and deep conditioning treatments such as The Remedy or The Remedy for Fine Hair are recommended to help counteract dryness and/or damage.
Will it ruin my curl pattern?
Since bleach breaks down protein bonds, bleaching can loosen your curl pattern. Generally, a lower volume is recommended for curly hair and a strand test before application.
Is it safe for all hair types and textures?
Bleach is safe on hair that has NOT been chemically relaxed, straightened, or permed. It isn't recommended to use over previous hair dyes or henna. If your hair is already over-processed or damaged/dry, you can experience breakage from using bleach.
How does the health of my hair before bleaching affect my results?
The healthier your hair is, the better your results will be! In the weeks leading up to using The Bleach 30 Volume Hair Lightening System, try to minimize heat styling, chlorine exposure, and anything else that can dry out or damage your hair. If your hair is dry or over-processed, to begin with, you could experience breakage/further damage.
Can I use metal mixing tools with The Bleach 30 Volume Hair Lightening System?
No! Never use metal bowls, spoons, mixing utensils, or brushes with bleach. Metal can interfere with the chemical reaction that occurs with bleach and can cause the mixture to heat to unsafe levels.
Is The Bleach 30 Volume Hair Lightening System safe while pregnant?
If pregnant or breastfeeding, we recommend consulting your doctor before using bleach products.
Will one box of The Bleach Hair Lightening System cover my whole head?
This depends on the length and density of your hair. Here is a guide by hair length, but density should also be considered, as thicker hair will require more product to saturate strands fully. Shoulder length: 1 box Below shoulder: 1-2 boxes Waist length: 2+ boxes ** Recommendations may vary depending on hair’s density
Can I use The Bleach 30 Volume Hair Lightening System to remove hair dye?
We do not recommend using bleach to remove previous hair dye. Bleach works best on removing your hair's natural pigment. Try using a color remover instead of bleach to remove previous dye.
Can I use it just to bleach my roots?
Yes! This technique can be achieved using less mixture (2:1 ratio). You can store unmixed bleach and developer SEPARATELY for use later. Any product already mixed must get discarded.
Can I just bleach my tips with this product?
Yes! This technique can be achieved using less mixture (2:1 ratio). You can store unmixed bleach and developer SEPARATELY for later use. Any product already mixed must get discarded.
How soon after bleaching can I add an Overtone color to my hair?
Right after shampooing! Overtone Color Depositing Treatment Masks are hydrating and deposit only. For best results, use on gently towel-dried hair right after rinsing/shampooing bleach out.
Do you offer a toner to use post-bleach?
Yes! While our Bleach Powder does contain a Toning Violet Micro Pigment that will help to neutralize and tone during bleaching, we recommend using our Purple Toning or Blue Toning Conditioners if you want an icier blonde look or to further tone unwanted brassy shades.
Do I need to apply The Bleach 30 Volume Hair Lightening System all the way to the scalp?
Do not apply mixture directly to the scalp. This can cause burning and irritation.
Is The Bleach 30 Volume Hair Lightening System safe for kids?
No. We do not recommend using The Bleach 30 Volume Hair Lightening System on children.
Can I save the bleach powder and developer if I do not use it all?
Please discard any mixed product.
Do I need to use foils?
For an all-over application, foils are not necessary.
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WHAT’S INSIDE? ONLY THE GOOD STUFF.
We’re serious about what goes into our products - cruelty-free, vegan and focused on
blending performance with hair health. Because why compromise when you can have it all
Key Ingredients & Benefits
No fluff— just the good stuff! We're serious about what goes into our products—cruelty-free, vegan and focused on blending performance with hair health. Because why compromise when you can have it all?
Hair Goodness
Hydrolyzed Pea Protein:
Helps to strengthen hair fibers and support hair elasticity.
Shea Butter
Deeply moisturizes, softens, and imparts shine.
Coconut Oil
Helps to protect hair and visibly reduce frizz and breakage.
Jojoba Oil
Aids in fighting dryness, breakage, and split ends.
Meadowfoam oil
Helps to prevent moisture loss, providing hydration for the hair and scalp.
Scalp Love
Aloe Leaf Juice
Delivers vitamins and minerals to help soothe the scalp and hydrate the hair.
Rosemary Oil
Enhances scalp integrity, which may support hair growth.
Spearmint Oil
Helps to balance the scalp.
Peppermint Oil
Revitalizes the scalp with a cooling sensation.
Willow Bark Extract
Gently exfoliates the scalp.