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Comparison of curly hair with and without daily conditioner over 3 weeks.
Comparison of curly hair with and without daily conditioner over 3 weeks.

Item is in stock

Royal Plum Color Depositing Treatment Mask

previously known as Purple for Brown Hair Coloring Conditioner

4.4
Rated 4.4 out of 5 stars
1,089 Reviews
$32.00
Size8oz
Product Details

Transform your hair with our Color Depositing Treatment Masks—the perfect way to refresh your hue while deeply nourishing every strand.

Our long-lasting, semi-permanent formula is enriched with natural oils like Jojoba and Coconut, delivering intense moisture for hair that feels irresistibly smooth, soft, and lustrously shiny. Designed for easy, failproof application, this gentle treatment helps you achieve vibrant, salon-quality results right at home.

Our deposit-only formula adds rich, vibrant color without compromising your hair's integrity. Packed with hair-loving ingredients, it keeps your strands looking and feeling their best.

Enjoy bold, beautiful color for 2-3 weeks.*

*Individual color results may vary.

Ingredients

Ingredients Water (Aqua, Eau), Cetearyl Alcohol, Propanediol, Behentrimonium Chloride, Aloe Barbadensis Leaf Juice, Glycerin, Hydrolyzed Pea Protein, Butyrospermum Parkii (Shea) Butter, Argania Spinosa (Argan) Kernel Oil, Cocos Nucifera (Coconut) Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Ricinus Communis (Castor) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Mentha Spicata (Spearmint) Leaf Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Salix Alba (Willow) Bark Extract, Equisetum Arvense (Horsetail) Extract, Guar Hydroxypropyltrimonium Chloride, Caprylic/Capric Triglyceride, Benzyl Alcohol, Cetyl Alcohol, Stearyl Alcohol, Citric Acid, Dehydroacetic Acid, Sodium Benzoate, Sodium Chloride, Sodium Salicylate, Potassium Sorbate, Carvone, Limonene, Basic Red 51, Basic Violet 2 (C.I. 42520), HC Blue 15.
We do our best to keep our website as up to date as possible. From time to time our formulas may change to improve performance or to meet evolving regulations. Because of this, the ingredient list shown here may differ from the ingredients on the product package you receive. For the most accurate and current information, please refer to the ingredient list on your product packaging.
How to use

With gloves, apply the Color Depositing Treatment Mask evenly to dry hair. Allow it to infuse for 10-15 minutes, embracing the transformation. Then thoroughly rinse your hair and scalp with warm water. For continually vibrant hues, make this ritual a weekly affair!
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Royal Plum Color Depositing Treatment Mask

$32.00

Styled On Instagram

WHAT’S INSIDE THE MASK

We’re serious about what goes into our products - cruelty-free, vegan and focused on
blending performance with hair health. Because why compromise when you can have it all

QUESTIONS? WE HAVE YOU COVERED

READ MASK FAQs
4.4
Rated 4.4 out of 5 stars
Based on 1,089 reviews
Write a Review (Opens in a new tab)
1,089 reviews
  • CB
    Carrie B.
    Verified Buyer
    Reviewing
    Royal Plum Color Depositing Daily Conditioner
    I recommend this product
    Pre-Bleached? No
    Starting Shade Medium - Dark Brown
    Hair Texture Wavy
    Age 55+
    Rated 5 out of 5 stars
    Yesterday
    Royal plum

    I have always loved this product and this color however, my hair is changing these days losing a lot of hair and I’m getting Gray. It seems it only wants to highlight the grays and not for very long so I’m starting to look pretty mousy and not really liking how it’s coming out anymore.

    Was this helpful?
    oVertone Color
    4 minutes ago

    Thanks for the review, Carrie! We're so glad to hear that you've always loved the Royal Plum color and product - that really means a lot! We totally understand your frustration with how the color is showing up on your hair right now, especially with the changes you're experiencing. It sounds like the way the Royal Plum is interacting with your grays and the overall look you're getting isn't quite what you're hoping for anymore, and we hear you on that being disappointing when you've loved it in the past. Hair changes can definitely affect how our color depositing products perform and look, so your honest feedback about your current experience is really valuable. We appreciate you taking the time to share what's been going on with your hair and how the Royal Plum is working for you these days!

  • EK
    Emily K.
    Verified Buyer
    Reviewing
    Royal Plum Color Depositing Daily Conditioner
    I recommend this product
    Pre-Bleached? No
    Starting Shade Medium - Dark Brown
    Hair Texture Wavy
    Product Standouts Boosts Shine, Vibrant Color, Hydrates , Hair Growth , Good For Brown Hair
    Age 25-34
    Rated 5 out of 5 stars
    4 days ago
    My All-time FAVORITE

    I will never go back to having anything but Plum hair! My husband called me his "Purple Princess" and now I'm living my Purple Princess ERA!

    Was this helpful?
  • SF
    Sama F.
    Verified Buyer
    Reviewing
    Royal Plum Color Depositing Daily Conditioner
    I recommend this product
    Pre-Bleached? Yes
    Starting Shade Medium - Dark Brown
    Hair Texture Curly
    Product Standouts Curl Friendly, Good For Brown Hair, Easy To Use
    Age 25-34
    Rated 5 out of 5 stars
    6 days ago
    love her

    i’ve been purple for a few years now and i won’t use any other color

    Was this helpful?
  • IM
    Isla M.
    Verified Buyer
    Reviewing
    Royal Plum Color Depositing Treatment Mask
    I recommend this product
    Pre-Bleached? Yes
    Starting Shade Medium - Dark Brown
    Hair Texture Wavy
    Product Standouts Vibrant Color
    Age Under 18
    Rated 5 out of 5 stars
    2 weeks ago
    Super vibrant

    Perfectly vibrant purple! It also lasts a long time.

    Was this helpful?
  • TS
    Tina S.
    Verified Buyer
    Reviewing
    Royal Plum Color Depositing Treatment Mask
    I recommend this product
    Pre-Bleached? No
    Starting Shade Black
    Hair Texture Straight
    Product Standouts Good For Brown Hair
    Age 35-44
    Rated 5 out of 5 stars
    2 weeks ago
    All-Time Fav!

    Royal Plum is the reason I keep coming back. It's the first color I tried out and still my fav.

    I have very dark black hair, with some greys. I tried the Vibrant Purple, which doesn't work very well on my hair - doesn't show up on my black hair, and doesn't color my grey hair. Royal Plum works on both, and I always get compliments. :)

    Was this helpful?

frequently asked questions

What does Royal Plum look like on different hair colors? (HERO)

On blonde hair, Royal Plum appears rich purple. On brown hair, it creates a soft violet sheen. On black hair, it appears as a cool undertone.

Will Royal Plum work on brown hair?

Yes, as a subtle violet tint.

Do I need bleach for Royal Plum?

Bleach is optional depending on desired intensity.

How vibrant is Royal Plum?

Moderately vibrant on light hair.

How long does Royal Plum last?

Fades gradually over several washes.

Does Royal Plum fade patchy?

No. It fades evenly.

Will Royal Plum stain?

Possible; gloves recommended.

Is Royal Plum damaging?

No. It is conditioning.

Is Royal Plum bold or soft?

Bold on blonde, soft on brunette.

How do I maintain Royal Plum?

Refresh with a purple Daily Conditioner.

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