SEE IT. LOVE IT. TRY IT.
frequently asked questions
What does Royal Plum look like on different hair colors? (HERO)
On blonde hair, Royal Plum appears rich purple. On brown hair, it creates a soft violet sheen. On black hair, it appears as a cool undertone.
Will Royal Plum work on brown hair?
Yes, as a subtle violet tint.
Do I need bleach for Royal Plum?
Bleach is optional depending on desired intensity.
How vibrant is Royal Plum?
Moderately vibrant on light hair.
How long does Royal Plum last?
Fades gradually over several washes.
Does Royal Plum fade patchy?
No. It fades evenly.
Will Royal Plum stain?
Possible; gloves recommended.
Is Royal Plum damaging?
No. It is conditioning.
Is Royal Plum bold or soft?
Bold on blonde, soft on brunette.
How do I maintain Royal Plum?
Refresh with a purple Daily Conditioner.
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WHAT’S INSIDE? ONLY THE GOOD STUFF.
We’re serious about what goes into our products - cruelty-free, vegan and focused on
blending performance with hair health. Because why compromise when you can have it all
INSIDE THE MASK
Where healthy hair and real color meet.












