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frequently asked questions
What does a Hair Towel Wrap do? (HERO)
A Hair Towel Wrap absorbs water efficiently to reduce drying time, minimize frizz, and reduce friction compared to regular towels.
Is it better than a bath towel for hair?
Yes — it’s designed specifically for hair drying and is more gentle.
Does it help reduce breakage?
Yes — less rubbing and friction can help reduce breakage.
Is it good for curly hair?
Yes — gentler drying can help preserve curl pattern.
How do I use it?
Twist and secure after showering to absorb water while you get ready.
Will it fit long hair?
It’s designed to accommodate most lengths; extra-long hair may need a looser wrap.
Can I wash it in the machine?
Yes — wash on gentle and air dry when possible.
Will it reduce frizz?
It can help by lowering friction and supporting smoother drying.
Is it good for daily use?
Yes — great for regular wash days.
How long should I leave it on?
Typically 10–20 minutes or until hair is damp, not dripping.
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WHAT’S INSIDE? ONLY THE GOOD STUFF.
We’re serious about what goes into our products - cruelty-free, vegan and focused on
blending performance with hair health. Because why compromise when you can have it all
Key Ingredients & Benefits
No fluff— just the good stuff! We're serious about what goes into our products—cruelty-free, vegan and focused on blending performance with hair health. Because why compromise when you can have it all?
Hair Goodness
Hydrolyzed Pea Protein:
Helps to strengthen hair fibers and support hair elasticity.
Shea Butter
Deeply moisturizes, softens, and imparts shine.
Coconut Oil
Helps to protect hair and visibly reduce frizz and breakage.
Jojoba Oil
Aids in fighting dryness, breakage, and split ends.
Meadowfoam oil
Helps to prevent moisture loss, providing hydration for the hair and scalp.
Scalp Love
Aloe Leaf Juice
Delivers vitamins and minerals to help soothe the scalp and hydrate the hair.
Rosemary Oil
Enhances scalp integrity, which may support hair growth.
Spearmint Oil
Helps to balance the scalp.
Peppermint Oil
Revitalizes the scalp with a cooling sensation.
Willow Bark Extract
Gently exfoliates the scalp.












