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frequently asked questions
Is Cherry Chestnut red or brown? (HERO)
Cherry Chestnut is a warm brown shade with subtle red undertones designed specifically for brunettes. It enhances brown hair without looking bright red.
Will Cherry Chestnut work on brown hair?
Yes. It is formulated to enhance medium-to-dark brown hair with warmth and dimension.
Do I need bleach for Cherry Chestnut?
No. This shade is designed to work without bleach.
How vibrant is Cherry Chestnut?
It is noticeble and warm, but not bold or vivid.
How long does Cherry Chestnut last?
Cherry Chestnut fades gradually with washing.
Does Cherry Chestnut fade quickly?
It fades at a moderate rate compared to brighter reds.
Will Cherry Chestnut stain surfaces?
Light staining is possible; rinse surfaces promptly.
Is Cherry Chestnut damaging to hair?
No. It conditions hair while depositing color.
Is Cherry Chestnut natural-looking?
Yes. It mimics natural warm brunette tones.
How do I maintain Cherry Chestnut?
Refresh with a matching Daily Conditioner.
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WHAT’S INSIDE? ONLY THE GOOD STUFF.
We’re serious about what goes into our products - cruelty-free, vegan and focused on
blending performance with hair health. Because why compromise when you can have it all
INSIDE THE MASK
Where healthy hair and real color meet.












