Reasons Your Hair Color Is Fading Too Fast

Recently achieved your dream hair hue? Whether you use permanent or semi-permanent hair color, don’t let faded color become your new norm. When it comes to maintaining new hair color, here are 8 easy-to-follow tips to help keep your investment and color from going down the drain — literally.

1. Rinsing With Hard Water 

Lifeless, dry, or dull hair? Hard water may be the culprit. Try adding a water filter to your shower to sift out unwanted, color-altering minerals. Trust us, your freshly colored strands will thank you! 

2. Managing High Hair Porosity 

Porous hair is caused by a variety of lifestyle, chemical, and styling factors. This means that when hair becomes damaged, your cuticle can lift or separate, making it easier to lose pigment quicker than those with low hair porosity. A nourishing deep treatment like The Remedy and regular trims to help keep damage (and fading) at bay.  

3. Not Leaving Your Color On Long Enough

Quite simply, you’ll end up with faded hair color if you don't leave it on long enough. This is especially true of notoriously quick-to-fades like red. Curious how to maintain red hair color? Step number one: don’t skimp on color processing time. 

4. Not Waiting To Shampoo After Coloring

A good rule of thumb is to wait 24-72 hours before shampooing your newly colored hair. Doing so allows your cuticle to really lock in the color pigments and help prevent premature fading. 

5. Using Products That Strip Your Color

Colored hair needs extra TLC. The best shampoos for dull hair or new hair color are free of damaging chemicals and harsh ingredients. The Hydrator Moisturizing Shampoo is a gentle, sulfate-free option that’s specially designed to cleanse and nourish while helping keep your color intact. 

6. Skipping Heat Protection With Hot Styling Tools

Crafting bouncy blowouts, curls, waves, or sleek, straight styles often requires a lot of heat. Create a protective barrier between your hair and the hot surface of your tools by including a thermal or heat protectant. The Style Shield Heat Protectant helps prevent faded hair color over time.

7. Swimming And Sun Damage 

We love green hair (when it’s not the unwelcome result of chlorine!). Help safeguard your color by using a product with UV filters (think sunscreen designed for your strands), wear your hair up and out of the water, and if you do get it wet, make sure to rinse with cool water immediately after swimming. 

8. You’re Not Using A Color-Maintaining Conditioner

One of the easiest ways to fight faded color is with our Daily Conditioner. With a wide range of colors and intensities, you can pick the perfect shade to nourish and maintain hair color — right from the shower.

SHOP HAIR COLOR HEROES: