Hair Color Myths, Busted!
Hair Color Myths, Busted!

We’ve all been there—staring at our fading color in the mirror, wondering what went wrong. One minute, you're rocking vibrant color, and the next, it’s looking a little...meh. But before you panic-Google “how to make hair dye last forever” (we wish), let’s talk about some of the biggest myths around fading and long-term color health. Because misinformation is real, and we’re here to set the record straight.
Here are three of the most common hair color myths—busted.

MYTH #1: Once Your Color Starts Fading, It's Game Over
TRUTH: Fading is not a breakup—it’s just a little distance that can be fixed.
If your color is looking dull, don’t assume it’s a lost cause. Traditional dyes strip and damage your hair, leaving it vulnerable to fast fading. But when you use gentle, non-toxic color solutions, you’re actually infusing moisture and pigment into your hair—aka, reversing fade instead of just covering it up.
Your fade-fighting BFF: Overtone Daily Conditioners
Designed for everyday use, these ultra-moisturizing conditioners with Shea Butter, Coconut Oil, and Jojoba Oil help maintain vibrancy and keep strands healthy between color refreshes. Unlike traditional conditioners, they deposit a small amount of pigment with every wash, so your color stays fresh way longer.

MYTH #2: Vibrant Colors = More Damage
TRUTH: Not all hair color is created equal—especially when it comes to damage.
If you’ve been scared away from bold shades because of horror stories involving bleach, breakage, and regrets…we hear you. But here’s the deal: those traditional chemical-heavy dyes wreak havoc on your strands, while nourishing, semi-permanent color (hi, Overtone!) can actually improve your hair’s health.
Your hair-healing hero: Color Depositing Treatment Masks
These rich, hydrating masks infuse your hair with color and deep conditioning in one easy step. No bleach, no ammonia, no damage—just vibrant, healthy strands that feel as good as they look.

MYTH #3: You Can’t Get Shine & Softness With Color-Treated Hair
TRUTH: Healthy hair and vibrant color are totally possible—if you’re using the right products.
We get it—years of chemical dyes, heat styling, and environmental stress can leave hair looking dull and feeling dry. But the idea that colored hair has to be brittle and lackluster? Not on our watch. The key? Hydration, hydration, hydration. Keeping your strands moisturized helps seal in color and gives you that fresh-from-the-salon shine (minus the salon visit).
Your shine-boosting must-have: The Shine Spray
This weightless, non-greasy mist adds an instant glossy finish while protecting your color from UV rays. Plus, it’s silicone-free, so it won’t build up or dull your shade over time.
Your Fade-Proof, Color-Healthy Routine
Ready to switch to a hair color routine that actually loves your hair back? Shop all our 100% vegan, cruelty-free, hair-healthy color solutions. Because vibrant, healthy hair isn’t a myth—it’s just a good routine.