This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Our Earth Day gift: $5 off $50+ or $10 off $65+. Auto-applied. You just pick the color, we provide the savings.

RESTOCK ALERT: The Revitalizer — Healthy hair growth, less breakage, scalp support. Grab it before it’s gone again.

Deep Hydration. Heat Defense. Easy Detangling. The Hair TLC Kit is only $22 — Shop Now!

Free shipping on orders 55+

JUST IN! Say hello to Color Club—our new loyalty program with perks as bold as your color. Sign up and start earning today!

Festival szn is HERE 🌈🎶 Turn heads with low-commitment color that goes as hard as you do. Shop now.

Cart 0

Congratulations! Your order qualifies for free shipping You are $55 away from free shipping.
No more products available for purchase

Products
Pair with
Subtotal Free
Shipping, taxes, and discount codes are calculated at checkout
COLOR THAT <br>
CARES

COLOR THAT
CARES

Clean ingredients. Sustainable packaging. Eco-frinedly vibes.

THE REVITALIZER <br>
IS BACK

THE REVITALIZER
IS BACK

Hair growth support, breakage control, and scalp love—all in one. This fortifying elixir sells out fast—don’t miss it.

ELEVATE YOUR HUE

ELEVATE YOUR HUE

ELEVATE YOUR HUE

ELEVATE YOUR HUE

Best Sellers

 
new
Indigo Iris Color Depositing Treatment Mask
Indigo Iris Color Depositing Treatment Mask
Golden Brown Color Depositing Treatment Mask
Golden Brown Color Depositing Treatment Mask
light brown hair color on person with shoulder-length hair wearing glasses
Cotton Candy Pink Color Depositing Treatment Mask
Cotton Candy Pink Color Depositing Treatment Mask
person with pastel pink hair color on pre-lightened buzz cut
Vivid Violet Color Depositing Treatment Mask
Vivid Violet Color Depositing Treatment Mask
Espresso Brown Color Depositing Treatment Mask
Espresso Brown Color Depositing Treatment Mask

It's a conditioner that colors your hair

Simple, right? Wash in bold color right from your shower in less than 15 minutes. Our hair-healthy conditioner are also:

Get the look

Shop by Category

Find your perfect shade

Take our short questionnaire to find your perfect shade. Whether you're looking for a bold change or a subtle touch of color, we've got you covered!

Bundle + Save

Keep your color fresh, vibrant, and full of life with this curated set of hair heroes. From hydration and shine to enhanced color care, this bundle provides everything your hair needs to look and feel its absolute best!

OUR AWARD-WINNING HAIR COLOR THAT’S MADE WITH NATURALLY NURTURING INGREDIENTS

"Game-changer for my hair routine!" Jenna T

“Vibrant, bold, and kind to my hair.” Alyssa R

“Perfect for creative expression!” Kayla M

“No more sacrificing health for color!” Morgan L

“Saves time and it's eco-friendly!" Tasha H

“Finally, a product that delivers on all fronts.” Nina S

Cherry Chestnut Era

Lock in your color with Cherry Chestnut Daily Conditioner—hydrating, refreshing, and effortless for everyday use.

ELEVATE YOUR HUE.

Vibrant, nourishing color and hair care—made for every hair type, with no damage, no bleach, and no commitment.


{"statementLink":"","footerHtml":"","hideMobile":false,"hideTrigger":false,"disableBgProcess":false,"language":"en","position":"left","leadColor":"#146ff8","triggerColor":"#146ff8","triggerRadius":"50%","triggerPositionX":"left","triggerPositionY":"bottom","triggerIcon":"people","triggerSize":"medium","triggerOffsetX":20,"triggerOffsetY":60,"mobile":{"triggerSize":"small","triggerPositionX":"left","triggerPositionY":"bottom","triggerOffsetX":10,"triggerOffsetY":48,"triggerRadius":"50%"}}