KNOW YOUR STARTING SHADE: HOW TO NAIL THE PERFECT HAIR COLOR

Whether you’re dreaming of adding depth, lighting up with highlights, or diving into a full-color transformation, it all starts with knowing your base (aka your starting shade).

Let’s dive in and decode the rainbow of possibilities: from Light Gray all the way to Black, and everything in between.

Ready to amp up your hair game? Let’s go!

Chocolate Brown Coloring Conditioner

5.0

Dusty Orchid Conditioner Kit

5.0

Original Rose Gold Coloring Conditioner

5.0

For Brown Hair Color Sampler Pack

5.0

The Bleach 30 Volume Hair Lightening System

5.0

Espresso Brown Coloring Conditioner

5.0

For Red Hair Color Sampler Pack

5.0

Pink for Brown Hair Coloring Conditioner

5.0

What's My Starting Shade?

Think of your starting shade as the blank slate for hair color. It's the key to unlocking the door to color success, ensuring you don’t end up with a shade that’s more ‘meh’ than ‘wow.’ Our mission? To guide you in pinpointing your starting shade and pairing it with a color palette that’ll make your hair pop.

Why Your Starting Shade is Key

Like in any great art, knowing your base is crucial to the masterpiece you’re about to create. Get this right, and you’ll see your chosen colors not just as shades but as an expression of your style.

Guide to Identifying Your Starting Shade:

Light to Dark Gray: Embrace a chic spectrum of silvers or delve into pastels, vibrant colors, or bolds.
Strawberry to Copper Red: Fiery and fierce, these shades are all about making a statement by enhancing their natural hues or adding fantasy shades.
Light to Medium Blonde: From icy hues to beachy vibes, blondes have a wide playground to explore bold colors.
Dark Blonde to Light Brown: The sweet spot for depth and dimension with a wide range of vibrant hues.
Medium to Dark Brown: Rich and full of potential for both subtle and bold changes, especially with shades designed just for brunettes.
Black: A bold, beautiful base that will require pre-lightening in order for hair colors to pop.

Starting Shades and Their Color Pairings

Now, let’s match you up with your color soulmates. It’s important to use The Color Wheel to your advantage to make sure that the hair color you're adding to your base color doesn’t cancel out one another.

Another thing to keep in mind is the depth of your base color; the darker it is, the more intensely pigmented a hair color you’re going to need for visible color payout. On the other hand, the lighter your base color, the more options you’re going to have.

OVERTONE: The Healthy Hair Color

We created our Color Depositing Treatment Masks as a healthier alternative to traditional hair dyes that are full of harsh chemicals, known for damaging your hair. Instead, our colors work just like a hair mask, infusing your hair with beautiful color and hair- and scalp-healthy botanicals (like shea butter, coconut oil, evening primrose oil, spearmint oil, and rosemary oil). Many of our shades, including our For Brown Hair collection, work without the need to pre-lighten your hair. So long stinky chemicals and hello healthy, happy, vibrant hair.

Application Techniques for Your Starting Shade

There’s nothing like all-over color to really spark your color transformation. Not feeling a full head of color? No problem! Mix it up with colorful highlights, try a daring split tone, face-framing bangs, easy DIY dipped bangs, or mix it up with a money piece.

Your Hair, Your Masterpiece

And there you have it—it’s all about understanding your starting shade and feeling empowered to create hair magic.

Remember, this journey is all about experimentation and expression, so dive in, try out that color you’ve been eyeing and don’t forget to share your dazzling transformations with us on social.