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We’ve been transforming hair for 10 years—and we couldn’t have done it without YOU💜 Shop the color systems trusted by millions since 2015.

The Ultimate Hair Wash Duo. A Shampoo and Conditioner system designed to defend vibrancy, promote healthy hair growth, and boost scalp health. Shop now!

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Vivid Color Kit

Bleach discount is incorporated into the total bundle price.

$28.00 Regular price $33.00
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Start strong, stay vibrant. The Vibrant Start bundle pairs our salon-grade bleach with the fantasy color of your choice—everything you need to unlock the boldest, brightest version of your shade.

This duo is perfect for first timers going vivid or seasoned color lovers looking to level up their vibrancy. Get a smooth, even canvas with bleach, then lay on the fantasy color for maximum payoff.

Bleach:

  1. Mix Powder & Developer
  2. Section & Apply
  3. Wait, Max. 40 Minutes
  4. Rinse, Dry & Apply Color

Pour the necessary quantity of Cream Developer into a glass or plastic bowl. DO NOT USE METAL. Mix the Powder Bleach with a 1:2 ratio.

Depending on starting level, hair health, processing time, and method of application, this product may lighten hair up to 7 levels.

Example: For 20g of Powder Bleach, add 40 mL of Cream Developer. LEAVE FOR A MAXIMUM OF 40 MINUTES. Rinse the hair thoroughly and shampoo twice.

PROCESSING TIME: Setting time may vary from 15 to 40 minutes depending on: Hair's base color, desired degree of lightening, condition of the hair, type of technique used, working environment temperature, and quantity of Cream Developer used.

Color Depositing Treatment Mask:

With gloves, apply the Color Depositing Treatment Mask evenly to dry hair. Allow it to infuse for 10-15 minutes, embracing the transformation. Then thoroughly rinse your hair and scalp with warm water. For continually vibrant hues, make this ritual a weekly affair!


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Vivid Color Kit

$28.00 Regular price $33.00

SEE IT. LOVE IT. TRY IT.

WHAT’S INSIDE? ONLY THE GOOD STUFF.

We’re serious about what goes into our products - cruelty-free, vegan and focused on
blending performance with hair health. Because why compromise when you can have it all

INSIDE THE MASK

Where healthy hair and real color meet.

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