1. Use The Bleach to lift your color for a vibrant base.
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The Bleach Contains: Bleach powder (3 oz.), Developer (6 oz.), Disposable Gloves (1 Pair)
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Perfect For: Lightening hair up to seven levels. Use by itself or as a perfect base allowing access to even more Coloring Conditioners in our portfolio.
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Made With: Key plant-based ingredients and nourishing oils to keep your hair looking hydrated and happy
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Made Without: Ammonia, parabens, phthalates, gluten, SLS, resorcinol, titanium dioxide, synthetic fragrance, and mineral oil
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Effective On: All hair types and textures
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Best Results: Be sure hair is dry, unwashed, and detangled prior to lightening. Do not leave the product on for longer than 40 minutes.
2. Follow with Toning Conditioner to neutralize brassiness.
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Made With: 100% vegan, cruelty-free formula
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Effective On: All hair types and curl-friendly
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Free Of: Ammonias, parabens, and sulfates
Purple Toning Conditioner Perfect For: Toning out yellow undertones on platinum blonde to light brown starting shades, highlights, or balayage
Blue Toning Conditioner Perfect For: Toning out orange undertones on platinum blonde to light brown starting shades, highlights, or balayage
3. Use the Color Depositing Treatment Mask to color without compromise.
Our less-toxic, long-lasting semi-permanent color deeply nourishes and provides moisture. Enriched with natural oils like Jojoba and Coconut, envelop your hair in nourishment for irresistibly smooth, soft, and lustrously shiny looking hair. Feel confident and refreshed with this easy to use, failproof application.
This gentle formula respects your hair’s integrity, depositing color with nourishing natural ingredients that your hair and scalp will love!
Non-damaging. Deposit only without any lightening agents. *Lasts 2-3 weeks.
*Individual color results may vary.
The Bleach Key Ingredients
- Plant-Based Squalane It helps to replenish hair strands by adding moisture. Leaves hair looking smooth and shiny.
- Toning Violet Micro Pigment Aids in neutralizing strands to help eliminate unwanted yellow or brassy tones.
- Bond Complex Deeply conditions to help increase the sheen & strength of the hair and aids in taming unwanted frizz.
- Aloe Leaf Juice Rich in vitamins A, C, & E. Keeps your hair looking healthier, shinier, and softer.
- Passionfruit Seed Oil Rich in linoleic acid that helps to hydrate, nourish, and revitalize strands.
- Amla Oil It aids in improving your hair's overall appearance with the help of vitamins C, E, minerals, and antioxidants.
- Baobab Oil Helps deeply hydrate dry and damaged hair with this ancient remedy historically used as a deep conditioning treatment.
POWDER BLEACH INGREDIENTS: Potassium Persulfate, Sodium Persulfate, Sodium Silicate, Sodium Metasilicate, Ethylhexyl Pelargonate, Hydroxyethylcellulose, EDTA, Hydrated Silica, Sodium Stearate, Sorbitol, Aluminum Distearate, Squalane, Silica, fragrance (parfum)*, Aloe Barbadensis (Aloe Vera) Leaf Juice, Passiflora Incarnata (Passionfruit) Seed Oil, Adansonia Digitata (Boabab) Seed Oil, Emblica Officinalis (Amla Indian Gooseberry) Fruit Extract, Brassica Campestris (Rapeseed) Seed Oil, Sesamum Indicum (Sesame) Seed Oil, Aspergillus Ferment, Arginine, Ext. D&C Violet No. 2 (CI 60730), Limonene, *Natural Fragrance
CREAM DEVELOPER INGREDIENTS: Water (Aqua, Eau), Hydrogen Peroxide, Cetearyl Alcohol, Ceteareth-20, Lauryl Alcohol, DI-C12-15 Pareth-4, Phosphate, Myristyl Alcohol, Ceteth-2, Cetrimonium Chloride, Tetrasodium EDTA, Tetrasodium Pyrophosphate, Phosphoric Acid
Purple Toning Conditioner Ingredients: Water/Aqua/Eau, Cetearyl Alcohol, Aloe Barbadensis Leaf Juice, Cetyl Alcohol, Stearyl Alcohol, Glycerin, Behentrimonium Chloride, Dicetyldimonium Chloride, Panthenol (Pro-Vitamin B5), Stearamidopropyl Dimethylamine, Organic Salvia Officinalis (Sage) Leaf Extract, Organic Equisetum Arvense (Horsetail) Extract, Organic Calendula Officinalis (Marigold) Flower Extract, Organic Chamomilla Recutita (Chamomile) Flower Extract, Organic Panax Ginseng (Ginseng) Root Extract, Organic Avena Sativa (Oat) Meal Extract, Organic Citrus Medica Limonum (Lemon) Peel Extract, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Retinyl Palmitate (Vitamin A Palmitate), Tocopheryl Acetate (Vitamin E Acetate), Cocos Nucifera (Coconut) Oil, Organic Aloe Barbadensis (Aloe Vera) Leaf Extract, Persea Gratissima (Avocado) Oil, Oenothera Biennis (Evening Primrose) Oil, Olea Europaea (Olive) Fruit Oil, Sesamum Indicum (Sesame) Seed Oil, Organic Butyrospermum Parkii (Shea) Butter, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Argania Spinosa Kernel Oil, Crambe Abyssinica Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Linum Usitatissimum (Linseed) Oil, Amodimethicone, Polysorbate 60, Guar Hydroxypropyltrimonium Chloride, Benzyl Alcohol, Dehydroacetic Acid, Basic Blue 99, Basic Brown 16, Basic Red 76, Basic Yellow 57, Basic Red 46, Basic Violet 1, Basic Yellow 40, Basic Orange 2, Basic Blue 9, Basic Green 4, Basic Violet 2, Citric Acid, Rosmarinus Officinalis (Rosemary) Leaf Oil, Mentha Viridis (Spearmint) Leaf Oil
Blue Toning Conditioner Ingredients: Water/Aqua/Eau, Cetearyl Alcohol, Aloe Barbadensis Leaf Juice, Cetyl Alcohol, Stearyl Alcohol, Glycerin, Behentrimonium Chloride, Dicetyldimonium Chloride, Panthenol (Pro-Vitamin B5), Stearamidopropyl Dimethylamine, Organic Salvia Officinalis (Sage) Leaf Extract, Organic Equisetum Arvense (Horsetail) Extract, Organic Calendula Officinalis (Marigold) Flower Extract, Organic Chamomilla Recutita (Chamomile) Flower Extract, Organic Panax Ginseng (Ginseng) Root Extract, Organic Avena Sativa (Oat) Meal Extract, Organic Citrus Medica Limonum (Lemon) Peel Extract, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Retinyl Palmitate (Vitamin A Palmitate), Tocopheryl Acetate (Vitamin E Acetate), Cocos Nucifera (Coconut) Oil, Organic Aloe Barbadensis (Aloe Vera) Leaf Extract, Persea Gratissima (Avocado) Oil, Oenothera Biennis (Evening Primrose) Oil, Olea Europaea (Olive) Fruit Oil, Sesamum Indicum (Sesame) Seed Oil, Organic Butyrospermum Parkii (Shea) Butter, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Argania Spinosa Kernel Oil, Crambe Abyssinica Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Linum Usitatissimum (Linseed) Oil, Amodimethicone, Polysorbate 60, Guar Hydroxypropyltrimonium Chloride, Benzyl Alcohol, Dehydroacetic Acid, Basic Blue 99, Basic Brown 16, Basic Red 76, Basic Yellow 57, Basic Red 46, Basic Violet 1, Basic Yellow 40, Basic Orange 2, Basic Blue 9, Basic Green 4, Basic Violet 2, Citric Acid, Rosmarinus Officinalis (Rosemary) Leaf Oil, Mentha Viridis (Spearmint) Leaf Oil