BLACK FRIDAY, BUT BOLDER (AND EARLIER)
Up to 35% Off Clean, Damage-Free Hair Color + Free Gift on $100+
We’re kicking things off early with up to 35% off our healthy hair essentials—so you can skip the stress and stock up on the good stuff.
Our clean, vegan, cruelty-free formulas are made to keep your hair vibrant, nourished, and holiday-ready without compromise. Whether you’re planning ahead for festive looks, gifting your favorites, or just treating yourself, this is the perfect time to grab hair-loving color and care. Plus, spend $100+ and we’ll throw in a free gift (because who doesn’t love a bonus?).
UP TO 35% OFF SALE
Shop the original damage-free, semi-permanent color system and elevated hair care—vegan, cruelty-free, and made with moisturizing, curl-safe formulas that deliver bold, nourishing results for every hair type.
20% OFF BUNDLES, DUOS & HAIR CARE
Perfectly paired systems that restore moisture, protect color, and simplify your routine. Trusted by our community to make good hair days effortless.
15% OFF MASKS & DAILY CONDITIONERS
These are the clean, ultra-nourishing formulas that keep your color vibrant, curls hydrated, and strands touchably soft—minus any harsh stuff.
WHY OVERTONE?
We’re not just color—we’re care that transforms.
Salon-quality, strand-safe formulas—without the harsh stuff.
No ammonia. No peroxide. No parabens. Ever.
Vibrant, long-lasting color—even on dark hair.
No bleach needed. Just bold, buildable pigment that actually shows up and stays put.
Vegan, cruelty-free, and radically inclusive.
Kind to hair, kind to animals, and made for all textures—from 1A to 4C.
Damage-free color + deep hydration in one step. Our formulas are powered by plant-based actives like shea butter, avocado oil, and coconut oil for hair that feels better after every use.
Next-gen hair care meets bold self-expression. Our system doesn’t just color. It moisturizes, strengthens, and protects—your scalp and strands will thank you.
The original OG semi-permanent color system for brown hair. Female founded. Created in a kitchen. Made for everyone. Trusted by over a million fans.
★★★★★
“It’s the only color that actually shows up on my dark brown hair.”
★★★★★
“My hair feels softer, looks shinier, and my curls bounce more.”
★★★★★
“Finally, hair color that doesn’t damage my hair and is easy to DIY.”
★★★★★
“I never thought I could color at home and love the results this much.”
FREE GIFT WITH
ORDERS $100+
Your healthy hair bonus is waiting—on top of up to 35% off.
Nov 6–7
FREE HYDRATOR SHAMPOO
Sulfate-free and ultra-gentle, this rich-lathering shampoo restores moisture while protecting color and soothing sensitive scalps—a must for dyed, dry, or textured hair.
Nov 8–9
FREE 2OZ. REMEDY
FOR FINE HAIR
A featherlight, protein-rich treatment that delivers deep hydration without weight, making it ideal for anyone needing repair without heaviness—especially fine, fragile, or post-color strands.
Nov 10-11
FREE SHINE SPRAY
This alcohol-free mist gives instant shine, fights frizz, and locks in hydration—all without buildup or stickiness. Think clean beauty meets glossy results.
READY TO COLOR BETTER?
Your hair deserves clean, effective color and care—and your cart deserves a deal.