THE COLOR WINK - MADE FOR SELF-EXPRESSION
WITHOUT COMPROMISE
Clean beauty. Bold pigment. Visible results.
The rumors are true — we made mascara clean, nourishing, and fun. Bold color. Hair growth and strengthening ingredients. One wand that does it all. The Color Wink is our first-ever lash + brow tint and growth formula — and it's officially live.
WHY WE MADE IT
You’ve colored your strands — now meet the 2-in-1 tint that completes the look. Designed to match your favorite Overtone shade or elevate your everyday vibe, The Color Wink gives lashes and brows a hint of bold pigment while nourishing and lengthening every hair it touches. Made for expressive beauty lovers who want more color, more care, and more fun in their routine.
READY. SET. WINK.
THE COLOR WINK IS OFFICIALLY LIVE!
This limited-edition drop features 6 vibrant shades, packed with 6 plant-based actives known to support hair growth and volume.
One wand. Countless looks. Don’t wait — some shades won’t last.
WHAT MAKES OUR FORMULA DIFFERENT
4-in-1 POWER PLAY
Tints lashes & brows
Boosts volume & definition
Supports healthy growth
Nourishes with every use
STRENGTH & GROW WHILE YOU GLOW
With castor, argan, and raspberry seed oils, this plant-powered blend supports visibly fuller, healthier lashes and brows — no flakes, no crunch, no compromise.
CLEAN BEAUTY PROMISES
No parabens, no sulfates, no synthetic fragrances. Leaping Bunny & PETA certified. Packaged sustainably with 50% PCR materials.
SHADE FOR EVERY MOOD, EYE, AND HUE
BROW AND LASH GOALS
LOOKS LIKE A MAKEUP. ACTS LIKE A LASH SERUM.
Bold, buildable color with ingredients that condition
Smudge-proof, flake-free formula
Sculpt + define with ease using our chubby precision wand
Long-lasting wear, lightweight feel
THE COLOR WINK
2-IN-1 LASH & BROW MAKEUP — NOURISH BOLDLY. COLOR LOUDLY.
It’s more than makeup — it’s your color story, your self-care moment, and your new daily favorite