Why We Made oVertone
Maegan Scarlett and Liora Dudar were in their 20s when they decided they'd had enough of the fading and constant damage that came with having vibrant hair color. Together, they created a product they had always wanted: a hair-healthy, semi-permanent alternative to dye that could both achieve and maintain head-turning hair colors — sans damage and cold showers.
CLEAN COLOR PROMISE
At Overtone, we believe in color that’s as clean as it is bold. Our Clean Color Promise means:
- 100% vegan, cruelty-free formulation
No ammonia, peroxide, or harsh chemicals - Deeply conditioning with shea butter, coconut, and avocado oils
- So you can color boldly—knowing your hair, scalp, and conscience are cared for. It’s color with integrity.
NO BLEACH, NO DAMAGE
Why bleach when you can glow without harm? Our No Bleach, No Damage ethos means:
- Vibrant pigment without the strip or burn
- Ultra-serif care—no weakening or fading
- Layer-able shades so you customize without compromise.
- Overtone delivers salon-grade color built on nourishment—not chemicals.
Say hello to bolder hues and stronger strands.
INGREDIENTS + BENEFITS
Every ingredient in Overtone is purposeful. Here’s the breakdown:
- Shea Butter, Coconut & Avocado Oils — intense hydration and shine
- Clean Color Tech — rich, pigment-infusing conditioners
- No Harsh Chemicals — ammonia-free, peroxide-free, cruelty-free
- Why it matters: color that loves your hair back. From root to tip, it’s strength, shine, and vitality—every day.
SUSTAINABILITY + ETHICS
At Overtone, beauty meets responsibility. We’re committed to:
- Eco-conscious packaging — recyclable and minimal waste
- Cruelty-free formulas — vegan testing, zero animal trials
- Ethical sourcing — nurturing communities behind every ingredient
- Because sustainable color means protecting your hair, our planet, and future generations.
oVertone Guide
Learn how to use our products and get the most gorgeous results possible with help from our easy color care guide.
Read NowAccessibility
We want everyone who visits the oVertone website to feel welcome and find the experience rewarding, going above and beyond the recommendations stated in Section 508Link opens in a new tab of the Rehabilitation Act 1998.
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